Explore the official UK government website at www.gov.uk, your go-to resource for reliable information on services, policies, and regulations affecting citizens and businesses in the United Kingdom. Whether you're seeking guidance on tax, health, driving, or education, this comprehensive platform provides access to essential resources, straightforward advice, and the latest updates on government initiatives. Navigate easily through a vast array of information designed to empower citizens, support enterprises, and promote transparency in government operations. Engage with the digital services offered, find relevant forms, and stay informed about your rights and responsibilities as a member of the UK community.
Rank by traffic
In April 2025, www.gov.uk saw an increase in search traffic, reaching 73M visits, which is an increase of 3.1M visits compared to the previous month. The traffic value increased to 46M, a growth of 1.1M.
For www.gov.uk, United Kingdom dominates traffic with 69M visits, an increase of 4.3M from the previous month, making up 94.8% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 69M | +4.3M | 94.8% | |||||||
| 988K | +142K | 1.3% | |||||||
| 577K | −1.1M | 0.7% | |||||||
| 137K | +16K | 0.1% | |||||||
| 134K | −10K | 0.1% | |||||||
www.gov.uk ranks #1 for "universal credit" in United Kingdom and receives 6.4M monthly visits from this keyword alone, a decrease of 380K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| universal credit | 6.6M | +40K | 6.4M | −380K | 1 | ||||
| mot check | 2.3M | +100K | 2.5M | +111K | 1 | ||||
| universal credit login | 2.5M | −20K | 1.7M | −14K | 1 | ||||
| companies house | 890K | +8.0K | 894K | +7.6K | 1 | ||||
| universal credit log in | 1.1M | −20K | 757K | −13K | 1 | ||||
publishing.service.gov.uk, citizensadvice.org.uk and nidirect.gov.uk rank in the top 10 organic search results for the same keywords that www.gov.uk gets the most traffic from. Discover more competitors of www.gov.uk.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| publishing.service.gov.uk | 1.0M | 66K | |||||||
| citizensadvice.org.uk | 1.6M | 5.2K | |||||||
| nidirect.gov.uk | 1.6M | 5.7K | |||||||
| hmrc.gov.uk | 229K | 10K | |||||||
| dvla.gov.uk | 871K | 262 | |||||||
www.gov.uk ranks 94th, placing it between ebay.com, which has 73M visits and ranks 93rd, and allegro.pl, with 73M visits, ranking 95th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| support.google.com | 74M | −10M | 92 | ↑3 | |||||
| ebay.com | 73M | −1.3M | 93 | ↓12 | |||||
| www.gov.uk | 73M | +3.1M | 94 | ↓11 | |||||
| allegro.pl | 73M | +2.5M | 95 | ↑1 | |||||
| skysports.com | 73M | +18M | 96 | ↓4 | |||||
As of April 2025, www.gov.uk's Domain Rating is 93. www.gov.uk is linked by 584K websites, indicating an increase of 10K referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.