SingPass is the official digital identity platform of Singapore, designed to provide citizens and residents with secure access to various government services and transactions online. With SingPass, users can easily log into multiple services with a single digital identity, simplifying their interactions with government agencies and private sector services. The platform ensures top-notch security measures, allowing users to manage their personal information, check their health records, and access financial statements conveniently and safely. Whether you are applying for government assistance or accessing essential services, SingPass streamlines the process to enhance user experience and promote digital transformation in Singapore.
Rank by traffic
In May 2025, singpass.gov.sg saw an increase in search traffic, reaching 125K visits, which is an increase of 9.6K visits compared to the previous month. The traffic value increased to 17K, a growth of 1.1K.
For singpass.gov.sg, Singapore dominates traffic with 110K visits, an increase of 10K from the previous month, making up 87.7% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 110K | +10K | 87.7% | |||||||
| 6.3K | −33 | 4.9% | |||||||
| 2.0K | −284 | 1.5% | |||||||
| 1.5K | −19 | 1.1% | |||||||
| 1.0K | +4 | 0.7% | |||||||
singpass.gov.sg ranks #1 for "singpass" in Singapore and receives 121K monthly visits from this keyword alone, a decrease of 3.5K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| singpass | 118K | −4.0K | 121K | −3.5K | 1 | ||||
| singpass login | 12K | −1.0K | 12K | −1.2K | 1 | ||||
| singpass website | 19K | 6.5K | 1 | ||||||
| singpass id | 2.9K | +200 | 2.1K | +170 | 1 | ||||
| singapass | 1.9K | 1.8K | +1 | 1 | |||||
hcisingapore.gov.in, tech.gov.sg and singaporeemploymentpass.com.sg rank in the top 10 organic search results for the same keywords that singpass.gov.sg gets the most traffic from. Discover more competitors of singpass.gov.sg.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| hcisingapore.gov.in | 24K | 244 | |||||||
| tech.gov.sg | 37K | 1.4K | |||||||
| singaporeemploymentpass.com.sg | 1.2K | 29 | |||||||
| ask.gov.sg | 63K | 6.5K | |||||||
| ica.gov.sg | 729K | 676 | |||||||
As of May 2025, singpass.gov.sg's Domain Rating is 76. singpass.gov.sg is linked by 1.5K websites, indicating an increase of 16 referring sites from the previous month.
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