The Ministry of Manpower (MOM) website serves as a comprehensive resource for employment regulations, labor relations, and workforce development in Singapore. It provides essential information for both employers and employees, including guidelines on job safety, employment rights, and foreign worker policies. Visitors can access a range of services, from applying for work passes to understanding the latest labor market trends. In addition, the site features resources aimed at ensuring fair and responsible employment practices, promoting a harmonious workplace, and supporting skills enhancement initiatives in the evolving job landscape. Explore MOM’s initiatives and services to stay informed about Singapore’s workforce landscape and contribute to a thriving economy.
Rank by traffic
In July 2025, mom.gov.sg saw an increase in search traffic, reaching 1.2M visits, which is an increase of 54K visits compared to the previous month. The traffic value increased to 365K, a growth of 20K.
For mom.gov.sg, Singapore dominates traffic with 1.0M visits, an increase of 37K from the previous month, making up 83.1% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 1.0M | +37K | 83.1% | |||||||
| 77K | +19K | 6.2% | |||||||
| 69K | +372 | 5.6% | |||||||
| 11K | −247 | 0.9% | |||||||
| 10K | −803 | 0.8% | |||||||
mom.gov.sg ranks #1 for "mom" in Singapore and receives 71K monthly visits from this keyword alone, a decrease of 1.7K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| mom | 74K | −1.0K | 71K | −1.7K | 1 | ||||
| wpol | 44K | −2.0K | 52K | −2.7K | 1 | ||||
| singapore holiday 2024 | 41K | 20K | +1.2K | 1 | |||||
| mom public holidays 2024 | 20K | 15K | +42 | 1 | |||||
| public holiday 2023 | 29K | 15K | +121 | 1 | |||||
ica.gov.sg, dol.gov and mfa.gov.sg rank in the top 10 organic search results for the same keywords that mom.gov.sg gets the most traffic from. Discover more competitors of mom.gov.sg.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ica.gov.sg | 716K | 354 | |||||||
| dol.gov | 2.3M | 40K | |||||||
| mfa.gov.sg | 204K | 1.7K | |||||||
| adp.com | 10.0M | 21K | |||||||
| cpf.gov.sg | 573K | 796 | |||||||
As of July 2025, mom.gov.sg's Domain Rating is 81. mom.gov.sg is linked by 14K websites, indicating an increase of 4 referring sites from the previous month.
Get an in-depth look at the organic search traffic and backlink profile of any website or URL.