Lego.com is the official website of the iconic toy brand, LEGO. Here, you can explore a world of creativity and imagination through their vast collection of building sets, minifigures, and accessories. Whether you're a child or an adult, LEGO offers something for everyone, allowing you to build and create to your heart's content. Discover the latest LEGO sets, browse through inspiring ideas and building instructions, and even join an online community of LEGO enthusiasts. With LEGO.com, the possibilities are endless, and the joy of building is just a click away.
On Lego.com, you can also find information about LEGO's commitment to sustainability and their efforts to make a positive impact on the environment. Learn about their initiatives, such as using sustainable materials and reducing waste, as they strive to create a better future for generations to come. Additionally, the website provides resources for parents, including tips on how to encourage creativity and play with LEGO, as well as educational content to support children's learning and development.
Whether you're a lifelong LEGO fan or new to the world of building blocks, Lego.com is the ultimate destination for all things LEGO. Explore, create, and let your imagination soar as you embark on a journey of endless possibilities with the beloved LEGO brand.
Rank by traffic
In October 2024, lego.com saw a decrease in search traffic, reaching 15M visits, which is a decrease of 199K visits compared to the previous month. The traffic value decreased to 3.1M, a reduction of 226K.
For lego.com, United States dominates traffic with 4.2M visits, a decrease of 158K from the previous month, making up 27.5% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 4.2M | −158K | 27.5% | |||||||
| 1.6M | +3.0K | 10.4% | |||||||
| 1.4M | +4.6K | 9.0% | |||||||
| 936K | +7.9K | 6.1% | |||||||
| 879K | −787 | 5.7% | |||||||
lego.com ranks #1 for "lego" in United States and receives 518K monthly visits from this keyword alone, an increase of 2.0K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| lego | 1.0M | +10K | 518K | +2.0K | 1 | ||||
| lego store | 182K | +31K | 162K | +65K | 1 | ||||
| legos | 246K | +6.0K | 92K | +18K | 1 | ||||
| lego ideas | 54K | 52K | +3.2K | 1 | |||||
| lego games | 41K | −4.0K | 42K | +4.9K | 1 | ||||
lego.com ranks 492nd, placing it between recipetineats.com, which has 15M visits and ranks 491st, and nordstrom.com, with 15M visits, ranking 493rd.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| cellphones.com.vn | 15M | +667K | 490 | ↑72 | |||||
| recipetineats.com | 15M | −194K | 491 | ↓24 | |||||
| lego.com | 15M | −199K | 492 | ↑39 | |||||
| nordstrom.com | 15M | +581K | 493 | ↑14 | |||||
| carfax.com | 15M | −82K | 494 | ↑39 | |||||
As of October 2024, lego.com's Domain Rating is 89. lego.com is linked by 125K websites, indicating an increase of 446 referring sites from the previous month.
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