Search Engine

A Beginner's Guide from Ahrefs

Your SEO journey starts here!

If you want to learn SEO, you’ve come to the right place.

Over the years, we’ve published tons of free educational materials on our <a1>SEO Blog</a1> and <a2>YouTube channel</a2>, helping millions of people to get more organic traffic to their websites in the process.

But the issue with these resources is that their content is unorganized. There's no clear starting point or pathway to SEO knowledge.

That's why we created this guide. Whether you're just getting started on your SEO journey or already know the basics, this page is your gateway to SEO mastery.

Was ist SEO?

SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.

Paid results

Businesses pay Google to be here.

Organische Ergebnisse

Nobody can pay Google to be here. SEO is all about putting your website there.


If you've read anything about SEO before, you'll know there's lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.


Links von einer Seite auf einer Website zu einer anderen.


The words and phrases that people type into search engines to find what they’re looking for.


Keywords with low search volumes.


Das sind die Search Engine Results Pages, also die Suchergebnisseiten. Auf diesen Seiten zeigen Google und andere Suchmaschinen ihre Ergebnisse für von Nutzern eingegebenen Suchanfragen.


Non-traditional search results (not a 'blue link') like videos, tweets boxes, or featured snippets.

Featured Snippets:

Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.

Rich snippets:

Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)


Relevante Blogger und Journalisten per E-Mail kontaktieren, um sie auf deinen Content hinzuweisen.

The Wall of Twitter SEO Wisdom

We handpicked some tweets with smart ideas on SEO that generated a lot of discussion and reactions. Follow the authors on Twitter for more valuable insights.

Looking for more resources? Check out our blog and YouTube channel.