The Ahrefs Blog

Expand your SEO and marketing knowledge with detailed tutorials and case studies.

Almost Half of Google Searches Are Branded. Here’s Why That Matters

Generative Engines Are Breaking Web Analytics and Hurting Their Future

AI Content Marketing 101: Strategies from Someone Who Lives It

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

Rank Tracker 2.0, Always-on Site Audits, and more (April 2025)

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