Are You Suicidal Because Google Destroyed Your Business?

Tad Chef
Tad Chef writes for SEO blogs from all over the world including his own one called SEO 2.0. He helps people with blogs, social media and search, both in German and English. You can follow Tad on Twitter @onreact_com to get his latest insights daily.

    Corporate power often leads to destroyed livelihoods. Whether it’s Exxon or BP that destroy entire states without paying for the damages, banks like Goldman Sachs destabilizing whole countries or patents on grains from Monsanto making farmers in India commit suicide in droves.

    These issues are so called public secrets. The entities involved are so powerful that they can get away with it. People like you and me are the victims.

    Google controls Web traffic

    Google may be not a monopoly in search according to US lawmakers — as other search engines are “just a click away” — for webmasters the dependency on Google is sometimes overwhelming though.

    Not many people can choose how visitors arrive on their site and one-sided SEO can sometimes even worsen the situation. Google changes its algorithm frequently and often on a whim. Recently it downright penalizes webmasters for a plethora of often hard to fathom reasons. The numbers of desperate business owners victimized by Google rise. I’m not just talking hypothetically, I have personally witnessed sites and businesses affected by sudden Google changes in a disastrous manner.

    Google has not only monopolized the online public transport it also effectively controls the whole infrastructure.

    They can reroute almost the whole traffic over night. In case your business depends on the virtual street being full of search traffic your business model is high risk these days. Unless you have enough money in the bank to buy back your traffic from Google by way of text ads you may end up out of business sooner than you think.


    I have written many posts on how to limit your dependency on Google. Indeed I went cold turkey myself after Google penalized my own blog. I banned Google search on it to learn to attract audiences directly again.

    In this post I want to deal with the ramifications of the bankruptcy by way of Google instead.

    Sometimes businesses do not go bankrupt but have to lay off a substantial amount of their employees. These people may end up being despondent too, especially in times of a perpetual crisis in which only the banks get saved but not former house owners becoming homeless. So today I want to ask you:

    Are you suicidal because Google destroyed your business?

    I had a fair share of shattering experiences with Google myself so I know how helpless you may feel fighting with the Google windmills. The good news is though: you are not alone. Webmasters all over the world are dealing with the disastrous effects of Google policies. As individuals these people are not able to cope. It’s possible to organize though. I’m talking about

    and other forms of organization that can help you to protect your interests.

    Google Opportunism

    Remember that Google is not a natural disaster.

    There are people responsible for your fate, in many cases it’s not just you but engineers trying to hide behind an allegedly impartial algorithm. Don’t get run over by billionaires who don’t pay taxes. Giving up your life only helps those in charge to destroy even more livelihoods.

    What’s not a solution in the long run is what I call hyperopportunism. Hyper because it’s on the Internet but also because it’s so exaggerated. Many people try to fulfil Google’s demands pre-emptively,

    • crippling their own sites
    • removing links
    • adding the nofollow attribute
    • dumping third party advertisers

    Remember that links to Google competitors selling text link ads are considered “unnatural links”. The more you try to follow Google’s footsteps and heed their advice the more they enslave you. Your dependency just grows.

    You may have gotten away during Panda or Penguin this time but next time the Parrot, Piranha or Pig update may kill off your business.


    Small business owners are often unable to compete with Google. When they join forces they can to some extent.

    In the SEO industry we have a positive SEO technique where dozens of experts join forces to rank together for a competitive term. A good recent example is the quite popular query [seo tips]. A group post on Webgnomes is now at #1 in thanks to the cooperation of very large group of people. Can Google randomly hide such a search result? It’s far less likely than when you fight alone.

    The goal must be also independence from one website.

    Google can’t ban the whole Web so in case you are well known and many websites publish your content or write about you are better off. Before you can cooperate with others you have to find them so I want to make a start here.

    Have you been negatively affected by Google whims? Are you struggling with traffic throttled by the gatekeeper? Are you so desperate by now that you consider giving up altogether? In case you have nothing to lose anymore you can as well add a comment here.

    Tad Chef
    Tad Chef writes for SEO blogs from all over the world including his own one called SEO 2.0. He helps people with blogs, social media and search, both in German and English. You can follow Tad on Twitter @onreact_com to get his latest insights daily.

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    • Good work, chef.

      • onreact

        Thank you for the kind words Alex!

    • Spook SEO

      Hi Tad!

      What an excellent write up you got here. I agree that we should always put in mind that links to Google competitors selling text link ads are considered “unnatural links”. The more we try to follow Google’s footsteps and listen to their advice, the more they enslave us.

    • Md Amair

      Yes, In fact the Goolge Algorithsm are way too bad, because they hit website who are in business from past 7 to 10 years with quality content and best reviews of customers, The businesses cannot quit, but only option left out is to buy traffic from Google (Adwords). After reading your article, it gives a real sense of direction of how to do the marketing. So it makes complete sense to stop dependent on Google and generate traffic from all sources of Web and Offline.

      • freezinglightningrod

        Ohh indeed Sir. The brunt of the Google lightning rod is extreme. I think we should organize a counter-group to all this. Message me if interested.

    • William Margita

      after 2 years i have been unable to recover
      I had 6 ecom sites that all use to be #1 -3 for every keyword because we actually specialized and had the exact names and really worked.
      now everything just goes to Amazon and ChanelAdvisor sites like Overstock were you have to pay Chanel Advisor 12K a month + to get on their platform. Google, Amazon & Chanel Advisor were all in Vegas the day before Peguin release — coincidence?

      the day after a I ran a report for Google back words on SEMRUSH and saw that “sex toys” was #1 on Amazon and still is , even “xxx” goes #1 to IMBD an Amazon company. 

      a week later I ran the same report and those words all disappeared (probably someone saw my post)

      All it comes down to is nobody can keep up with Googles plan and they are killing small biz off. I have left the USA.

      Obviously the US Government and Google do not care about people
      I have 12 other friends who also have been crushed — 1 is now working at Costco.
      another went to facebook. 

      Google does not take calls except for ad money

      Google is the clear winner and that is that —- good luck USA — but Im out

    • Partyforever

      I’ve reached rock bottom. Google is blocking everything but the bare minimum. Have a look at this, I suspect Google is approaching the top businesses to either accept its terms or be penalised in listings.

      Google this phrase: “It’s not OK to post large amounts of untargeted, unwanted or repetitive content, including comments and private messages.”

      1,600 of the world’s top businesses have it in their terms and conditions. Co-incidence — that exact phrase? Or did Google contact them?

    • Parapatoku

      Just check out the GOOGLE AD WORD SCHEME. Full page is filled with garbage companies just because they pay PPC. Google insist its main is it bring quality to its users. However now Google is going full commercial. Offering garbage to clients. Shame on them. We should check out to support alternatives to google. STOP AD WORD SCHEME NOWAND SUPPORT BUSINESSES

    • J.R.

      Google has lost me millions in sales over the past couple of years. Ranked on page 1 for a long time, then after their various updates, page rank dropped like a rock, site wide. Thousands of dollars later, many tweaks, modules and effort later, I still can’t get anything beyond page 2, but today discovered that page is now on page 8. I do not “cheat” with anything on my site, no spam, scam, hidden keywords, nothing. Always followed the rules, tried to keep pages current, relevant, very careful with content and structure to the best of my ability, but I’ve absolutely had it with Google (going out of business now, sales are down to just 9 sales per MONTH). Suicidal? No. I won’t give Google the satisfaction of knowing that they helped destroy my company. But I’m definitely angry. Businesses live and die by Google and they treat their “customers” like shit. I’ve tried Adwords too and didn’t find this to help at all. I feel the same way about Facebook by the way, it’s a gigantic scam too for merchants. The Internet has been destroyed by both of these companies as far as I am concerned. Not just because my site won’t rank and traffic is truly horrible now, but because these two giants control what people see to the nth degree. A class action lawsuit is definitely called for to put a stop to this monopolization of content. The real irony is I have to have a Google account just to post this message.

      • J.R.

        Oh, forgot to mention — been in business 20+ years online, was #1 company in my industry. Now I’m broke, near destititute and really, really pissed. Fuck you Google.