Video: How To Steal SEO Traffic From Your Competitors

Tim Soulo
Tim is the guy responsible for marketing and product development at Ahrefs. But most importantly he’s the chief evangelist of the company.

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  • Referring domains -
  • Organic traffic -
Data: Ahrefs' Content Explorer

    This strategy is so great that I was almost reluctant to share it with everyone.

    I’m sure you’ve heard of “reverse engineering your competitors’ backlinks” many times.

    But what about “reverse engineering your competitors’ SEO traffic”?

    I don’t think many people talk about that.

    And that’s why I’m sure you’re going to love this video, done for us by Gael Breaton of authorityhacker.com:

    How To Steal SEO Traffic From Your Competitors


    NOTE: if you’ve enjoyed this video tutorial I invite you to subscribe to Ahrefs YouTube channel for more.

    Here’s a quick recap of the strategy, suggested by Gael:

    1. Create a list of your competitor sites.

    You can do it by plugging your own site into Positions Explorer, SimilarWeb or any other web service with similar functionality. However I’m sure you know most of your competitor sites by heart.

    2. Check which of the competitor sites have Domain Rating similar to yours.

    Just copy/paste all sites to Batch Analysis tool and check the DR column.

    If a site has DR within 5 points range from yours — then your chances to outrank it are pretty good.

    3. Check which of their pages bring them SEO traffic and what keywords they rank for.

    Plug sites with DR similar to yours into Positions Explorer and go to “Top Pages” report.

    You’ll see the pages that bring them SEO traffic and the keywords that these pages rank for.

    4. Create content on your site targeting these same keywords.

    Your job is to come up with a piece of content better than theirs. The odds are, you’re going to rank right next to them.

    And if you do a bit of link building — you may even rank higher and steal their traffic.

    That’s it!

    What do you think about this strategy? Are you going to try it for your own site?

    Would you like us to record more videos like this one?

    Tim Soulo
    Tim is the guy responsible for marketing and product development at Ahrefs. But most importantly he’s the chief evangelist of the company.

    Article stats

    • Referring domains -
    • Organic traffic -
    Data: Ahrefs' Content Explorer

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    • MTBkelly

      Yep — took notes on this in Gael’s Ahrefs review. Brilliant.

    • Hi there!

      I’d like to know one thing. How often do you update the data? (Domain Rating, Backlinks, etc etc)