Otimização para Motores de Pesquisa

Um Guia para Iniciantes da Ahefs

A sua jornada em SEO começa aqui!

Se pretende aprender SEO, veio ao sítio certo.

Over the years, we’ve published tons of free educational materials on our <a1>SEO Blog</a1> and <a2>YouTube channel</a2>, helping millions of people to get more organic traffic to their websites in the process.

But the issue with these resources is that their content is unorganized. There's no clear starting point or pathway to SEO knowledge.

That's why we created this guide. Whether you're just getting started on your SEO journey or already know the basics, this page is your gateway to SEO mastery.

O que é SEO?

SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.

Resultados Pagos

Os negócios pagam à Google para estarem aqui.

Resultados Orgânicos

Ninguém pode pagar ao Google para estar aqui. SEO tem tudo a ver em colocar lá o seu site.

Glossário de SEO

If you've read anything about SEO before, you'll know there's lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.


Links de uma página num website para outro.


As palavras e frases que as pessoas escrevem nos motores de pesquisa para encontrar o que procuram.

Long-tail keywords:

Palavras-chave com baixo volume de pesquisa.


This stands for Search Engine Results Pages. They're the pages that Google and other search engines show in response to a user’s search query.

SERP features:

Non-traditional search results (not a 'blue link') like videos, tweets boxes, or featured snippets.

Featured snippets:

Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.

Rich snippets:

Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)


Emailing relevant bloggers and journalists to tell them about your content.

The Wall of Twitter SEO Wisdom

We handpicked some tweets with smart ideas on SEO that generated a lot of discussion and reactions. Follow the authors on Twitter for more valuable insights.

Á procura de mais recursos? Veja o nosso blog e o canal do YouTube.