Tools to grow your search traffic, research your competitors and monitor your niche

Ahrefs helps you learn why your competitors rank so high and what you need to do to outrank them.

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The tools you get with Ahrefs

We add new tools and features regularly.

Competitive Analysis
Keyword Research
Backlink Research
Content Research
Rank Tracking
Web Monitoring

Organic Search Report

Analyze your competitors' search traffic.

See the exact keywords for which your competitors rank in organic search and the amount of traffic driven by each of them.

Use the Top Pages report to see which pages send the most traffic to their sites. Use the Content Gap feature to uncover the keywords they rank for but you don't.

We have data for 150 million keywords in the United States alone (+ more for over 150 other countries), so you get the best possible coverage with Ahrefs.

Site Explorer tool
Keywords Explorer

Thousands of keyword ideas, keyword difficulty and advanced metrics.

Get thousands of relevant keyword suggestions from our mammoth database of over 3 billion keywords. Use the Keyword difficulty score and our advanced keyword metrics to decide which keywords to target.

Keywords Explorer also shows you annual search volume trends and gives you some great insights into searchers' behavior and SERP ranking history.

Keywords Explorer tool
Backlink data

The best backlink checker tool in the industry.

Ahrefs is proud to run the world’s largest index of live backlinks. Our robots constantly crawl 54 billion web pages, and every 15 minutes we update our index with the fresh data they report.

Put any website or URL into Site Explorer to see all its backlinks and some useful SEO metrics.

Advanced reports and handy filters let you dig real deep into the data that we have for you.

Other reports in Site Explorer tool
Content Explorer

Research what content works well in your niche.

Put any keyword into this tool to see which content has performed best in terms of social buzz, number of backlinks and organic search traffic.

Find all articles that mentioned your target keyword and use the "Highlight unlinked domains" feature to see which of these websites have never linked to you.

Content Explorer tool
Rank Tracker

Get accurate location-specific ranking reports.

We track your desktop and mobile keyword rankings from any location and plot your full ranking history on a handy graph.

You can set up automated ranking reports to be sent to your email address, so you’ll never forget to check your ranking progress.

Rank Tracker tool
Alerts

Monitor your niche for opportunities.

Get an email notification whenever you or your competitors win or lose a backlink. This is a great way to track their PR and linkbuilding activities and your own, almost in real time.

Set up alerts for any keywords related to your brand, business, product or service. Whenever someone mentions one of these keywords on their website, you get an email notification with a link to that page.

This way you can also track who is talking about your competitors online, so that you can jump into relevant conversations and exploit these opportunities immediately.

Rank Tracker tool

The best and most complete data in the industry powers Ahrefs' tools

Every day we crawl:

5 billion
web pages
Our index size:

16 trillion
known links
170 million
root domains
3 trillion
known URLs
Powered by:

48 petabytes
of storage
65000 CPU
cores

Learn more about our data

More Ahrefs perks

24/5 customer support

Have a question, concern or feedback for us? Our support team is a quick chat or email away — 24 hours a day, Monday to Friday.
Private Facebook community

Take full advantage of insights from highly-accomplished SEO specialists and digital marketers in our customers-only community.
Tailored learning materials

The marketing tutorials on our blog and YouTube channel, and in the Ahrefs Academy, often feature our tools. Unlock their potential with full access.
New features released regularly

Our development cycle is fast. We frequently update existing tools and release new features — many of which are heavily influenced by requests from our customers.

Recommended by leading experts in marketing and SEO

When it comes to backlink analysis, Ahrefs is my #1 go-to tool. I've tested over 25 link analysis tools and none comes close to Ahrefs in terms of index size, freshness and overall usability. If you're serious about SEO, you need Ahrefs.

Brian Dean founder of Backlinko
As part of our job at Authority Hacker, we test every SEO tool out there to try and determine which is the best. Because Ahrefs comes ahead in 99% of the cases, some of our readers are starting to call us biased. Please stop being good at everything, it's hurting our reputation.

Gael Breton co-founder of AuthorityHacker
Ahrefs is a great tool. The data is fresh, the usability is fantastic and you guys keep adding great new features to the platform.

Aaron Wall founder of Seobook
At Outspoken Media, we rely on Ahrefs daily to help us achieve great results for our clients. What makes Ahrefs invaluable to us are its intuitive design, reliable data, and innovative features. Ahrefs is a must-have for serious digital marketers and SEOs.

Rhea Drysdale CEO at Outspoken Media
What I love about Ahrefs is their commitment to speed, design and innovation. The data is fresh, relevant, and granular enough to allow us to make very actionable decisions. I love that they’ve made significant moves to continually innovate and add new features. Not only do they make us stronger as an agency, but they’ve kept the entire SEO software industry on its toes.

Michael King founder of iPullRank
We use Ahrefs mainly for its site explorer, and it’s immensely improved how we find link targets. We use it both for getting quick analysis of a site, as well as utilizing its extensive index when we want to dive deep. It's invaluable to have one tool that can do both of those things.

Jon Cooper founder of Pointblankseo