Ahrefs vs. Profound
How is Ahrefs better than Profound?
Explore the data, coverage, and pricing that make marketers choose Ahrefs to run their AI visibility & AEO strategy.
Marketer bei 44 % der Fortune 500 Firmen nutzen Ahrefs, um sich in Onlinesuche und KI einen Vorsprung zu verschaffen.
3,000+ companies use Brand Radar.
The data behind AI visibility answers
Why marketers choose Ahrefs over Profound
Track the sources behind your AI visibility
Ahrefs’ Brand Radar gives you a complete view of your brand across:
Profound focuses primarily on AI search visibility.
Two ways to track AI visibility
Ahrefs lets you choose between tracking your own custom prompts or exploring AI visibility across millions of prompts.
Track the questions your buyers ask, checked daily, weekly, or monthly.
Mehr erfahren →See any brand’s AI visibility instantly across 448M+ prompts and 7 AI indexes. No setup.
Mehr erfahren →Unlimited prompts, for any brand
Real prompts, not synthetic ones
AI prompt volume, adjusted by default
Five things only Ahrefs can do
1/ Überprüfe sofort die KI-Sichtbarkeit jeder Marke
2/ Find where you’re “found, but not cited”
Spot the answers where AI is clearly using your content to shape the response without linking to you. The fastest visibility win available, and it only surfaces if you store raw responses at index scale.
3/ Find every domain that mentions your brand
Sort every mentioning site by organic traffic and referring domains, so you know which mentions carry weight and which were vanity. Powered by the largest live backlink index in the industry.
4/ Track the offsite sources that shape AI answers
Follow where your brand gets mentioned on the sources AI assistants learn from: YouTube titles, descriptions, and transcripts, plus Reddit threads already ranking in Google.
5/ See the search demand behind every mention
Every prompt maps back to a parent keyword with real Google search volume. Know which AI visibility represents actual demand and which is a long-tail question nobody asks.
Compare Brand Radar vs Profound
Funktion |  | Profound |
| Prompt access | Unlimited. 448M+ indexed prompts | 50 tracked prompts on Trial / 25 on Agency Growth |
| AI platforms monitored | 6 AI indexes, plus Claude in Prompt Tracking | 3 on Trial + Agency Growth · Up to 9 on Enterprise |
Check any brand you don't ownCompetitors, product, a whole category | ||
| Web index + YouTube index + Reddit index | ||
| Ways to track AI visibility | AI Index + Prompt Tracking: index for breadth, prompt tracking for depth | Prompt tracking only |
| Data refresh cadence | Daily, weekly or monthly on Prompt Tracking. Monthly on the AI index | Täglich |
Prompt volumeDemand behind each prompt | AI adjusted volume on every prompt | Inflated prompt volume for 5 prompts on Trial, custom on Enterprise |
| Google search volume attached to mentions | ||
| Free web analytics (AI traffic) | ||
| AI crawler tracking | Bot Analytics, free while in beta | Agent Analytics, via CDN Integrations |
| Content creation for AEO | AI Content Helper, plus agents in Letaido | Profound Agents, credit-metered |
| Workflow automation | Letaido, $99/mo unlimited users, connects to your whole stack | Agent builder, scoped to AEO content, 100 to 400 credits/mo |
| API-Zugriff | Every plan from Lite up | Nur Enterprise |
Built for AEO, not an add-on
Brand Radar is a standalone product with its own data pipeline, its own pricing and its own roadmap. A paid Ahrefs subscription only unlocks three extra benefits for free.
Prompt tracking
The exact questions your buyers ask, checked as often as daily.
Suchnachfrage
Every branded search term that shapes your pipeline.
Websichtbarkeit
Every site shaping what AI says about you, ranked by traffic.
Ahrefs is independent, profitable, and not on a clock
AI visibility is a category where a lot of roadmaps are being written to satisfy a funding round. Ours isn’t. We’ve been bootstrapped since 2011, and we ship because customers ask, not because a Series C needs a story.
Bootstrapped seit 2011
No investors, no exit pressure, no growth-at-all-costs pricing.
200+ features shipped in 2025
See every release in our public changelog.
Most active SEO crawler on the web
Second only to Google across all web crawlers — see the data.
API and MCP from Lite up
Not an enterprise upsell — explore the API.
Prices published in full
Every tier on our pricing page.
AI visibility is a category where a lot of roadmaps are being written to satisfy a funding round. Ours isn’t. We’ve been bootstrapped since 2011, and we ship because customers ask, not because a Series C needs a story.
Bootstrapped seit 2011
No investors, no exit pressure, no growth-at-all-costs pricing.
200+ features shipped in 2025
See every release in our public changelog.
Most active SEO crawler on the web
Second only to Google across all web crawlers — see the data.
API and MCP from Lite up
Not an enterprise upsell — explore the API.
Prices published in full
Every tier on our pricing page.
AI visibility is a category where a lot of roadmaps are being written to satisfy a funding round. Ours isn’t. We’ve been bootstrapped since 2011, and we ship because customers ask, not because a Series C needs a story.
Bootstrapped seit 2011
No investors, no exit pressure, no growth-at-all-costs pricing.
200+ features shipped in 2025
See every release in our public changelog.
Most active SEO crawler on the web
Second only to Google across all web crawlers — see the data.
API and MCP from Lite up
Not an enterprise upsell — explore the API.
Prices published in full
Every tier on our pricing page.
Fragen? Wir haben Antworten
What’s the main difference between Ahrefs and Profound for AI visibility?
Profound tracks a list of prompts you configure, capped at 50 on Trial and 25 on Agency Growth. Ahrefs gives you that same custom prompt tracking, plus a searchable index of 448M+ prompts across 7 AI indexes.
The practical difference is what you can look up. With an index you can check any brand, product, competitor or whole category instantly, with no setup. With a prompt list you only ever see the questions someone already thought to add.
Does Ahrefs have prompt volume data?
Yes, on every prompt, included in the product. Each prompt carries an AI adjusted volume: its parent keyword’s real Google search demand, scaled by a platform-specific ratio built from Ahrefs’ aggregated AI referral traffic.
Profound’s Prompt Volumes searches are listed as Enterprise-only. On Trial you get 5 searches, and on Growth you get a limited relevant-keywords view, so the dataset their positioning rests on sits behind a quote.
Are Ahrefs’ prompts grounded in real search data?
Yes. Ahrefs prompts are derived from Google’s People Also Ask questions and our keyword database of 110B keywords. We model them as questions, ask them to the AI platforms through their public web interfaces, and store the answers. Nothing is invented.
A custom prompt tracking list works the other way round: the prompts are written by you, or suggested by a vendor for your industry. Those are prompts somebody wrote, not questions anyone was observed asking.
How often does the data refresh?
It depends which of the two methods you use, and that’s deliberate. Prompt Tracking runs daily, weekly or monthly, and you choose the cadence per platform so you can spend freshness where it matters. The AI Visibility Index is re-tested monthly on a 90-day reporting window, because it’s built for breadth across hundreds of millions of prompts rather than for same-day movement on a handful.Can I use Ahrefs and Profound together?
You can, but most teams don’t need to. One Ahrefs subscription covers AI visibility across 7 indexes, custom prompt tracking, the search demand behind every mention, web, YouTube and Reddit visibility, bot analytics, and the keyword, backlink and site audit tools you need to actually act on any of it.
Running a second AI visibility tool alongside it mostly adds a second invoice and a second set of numbers that won’t reconcile with the first.
Does Ahrefs offer content creation and workflow automation for AEO?
Yes. AI Content Helper benchmarks and improves individual pages. For automation there’s Letaido, our agent workspace: describe what you need and agents build it, then keep it running 24/7 on your own server. Content pipelines, competitor monitors, scheduled visibility reports, wired into Slack, Notion, HubSpot, WordPress and more, with native Ahrefs data at no extra API cost.
It’s $99/mo with unlimited users, and it isn’t limited to AEO content tasks the way a credit-metered agent builder is.
How much does Ahrefs Brand Radar cost?
The AI Visibility Index starts at $199/mo. Prompt Tracking is included free in every Ahrefs plan from Lite up, with larger check packages from $50/mo if you need more volume.
Every price is published on the pricing page. You don’t need a demo, a quote or a procurement cycle to find out what it costs.