Video: How To Find The Best Content Of Your Competitors [OSEO-11]

Tim Soulo
Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

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    Why would you need to find the best content of your competitors anyways?

    Well, knowing what works for them can give you a ton of ideas on tuning your own content strategy for optimal results.

    Competition is all about outperforming each other, right?

    So once you see a piece of content that was hugely successful for your competitor, why not create something even better?

    But let’s start from discovering what worked for them:

    How To Find The Best Content Of Your Competitors


    NOTE: if you’re enjoying my “Oversimplified SEO” series I invite you to subscribe to Ahrefs YouTube channel.

    Here’s a quick recap of what I talk about in this video.

    There are three types of “the best” content:

    • Content that was hugely popular on social media;
    • Content that attracted a ton of backlinks;
    • Content that is bringing lots of traffic from Google.

    Thus, depending on your marketing goals (get traction on social media, bait links or get SEO traffic) you have to research what works best in your niche.

    As usual, here at Ahrefs we have a few great tools that will help you do that:

    Content Explorer

    Put any keywords or any domain name into the search bar and Content Explorer will show you the most popular content based on your search.

    You can then filter this content by the amount of shares or the amount of linking root domains and find top performers.

    Positions Explorer

    Put any domain name into that tool and go to “Top Pages” report.

    You’ll see which pages bring the most traffic from Google and you’ll be able to see the actual keywords that bring this traffic (and where they rank too).

    I think these two are truly invaluable tools when it comes to researching your competition. You’ll be amazed with how many insights you can get this way.

    PS: and yes, I did win the challenge of showing episode 11 with my fingers 😉

    Tim Soulo
    Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

    Article stats

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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