If you’ve ever been doing SEO for your site, you know that it’s a long and tedious process.
- Pick the best keywords,
- write great content,
- build quality links…
…it makes me cringe when I think about doing all that work for a brand new site.
That’s why a lot of people fell into the traps of scammers so eagerly.
When someone tells you that you can avoid all the hard work and rank #1 by tomorrow morning, you really want to believe him. Because if you don’t — you’re doomed to all that had work in front of you.
I am not a scammer and I will never promise you any “magic SEO trick” that will boost your rankings instantly.
However, I can share quite a few “quick wins” that might visibly improve your website’s performance in Google.
And one of them is:
Fixing Broken Links And Broken Backlinks
NOTE: if you’re enjoying my “Oversimplified SEO” series I invite you to subscribe to Ahrefs YouTube channel.
Here’s a quick recap of what I talk about in this video:
- Broken Link is when a page on your site is linking to some other page, that does not exist.
- Broken Backlink is when some other page is linking to a page on your site, that no longer exist.
Both of them are bad for you and thus have to be fixed:
- Broken Links decrease the chances of your page to rank, because Google knows that you’re linking to outdated resources and values your page less.
- Broken Backlinks don’t path any authority to your site, because the pages that they link to no longer exist.
So just use Ahrefs Site Explorer tool to find and fix both of them.
In most cases you’ll see an improvement in your overall search traffic once you do that.
Hope you enjoyed the video.
Let me know if there’s something you’d like me to tackle in the next episode of “Oversimplified SEO”.