General SEO

15 Podcasts to Boost Your SEO Game

Rebecca Liew
Content marketer and writer. Addicted to words, stationery, and exploring new places on foot.
    This isn’t another run-of-the-mill roundup of the “best” SEO podcasts out there. I polled Twitter, then trawled through the recommendations to find quality ones that are still producing regular episodes.
    Rebecca's tweet asking for suggestions on popular, under-the-radar podcasts

    From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites.

    What are your favorite SEO podcasts?

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    Hosts: Gael Breton, Mark Webster
    Topics: SEO, marketing, content marketing
    Frequency: Weekly
    Avg. episode time: 60 mins
    Website: Authority Hacker
    Listen on: Spotify, Soundcloud, Apple Podcasts, Stitcher 

    This well-loved podcast is equal parts casual and informative. Gael Breton and Mark Webster make a convivial pair, and discuss all things SEO in between witty banter.

    Apart from covering Google updates, Gael and Mark tackle SEO questions and share their experiences running authority websites and blogs—including how they built and sold one of their websites for a six-figure sum.

    Host: Google’s Search Relations Team 
    Topics: SEO, tech SEO
    Frequency: Weekly
    Avg. episode time: 25 mins
    Website: Search Off the Record, Twitter
    Listen on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Record

    Curious about the inner workings of Google Search? Go behind the scenes with Search Off the Record.

    Episodes center on launches, Google Search Console feature prioritizations, and projects that Google Search teams are working on—while occasionally veering into technical territory with discussions on JavaScript and more.

    To further your learning, transcripts are shared on the official website.

    Host: Kate Toon
    Topics: SEO, social media, content marketing
    Frequency: Every two weeks
    Avg. episode time: 35 mins
    Website: The Recipe for SEO Success
    Listen on: Spotify, Apple Podcasts, Stitcher

    Here’s an SEO podcast with a difference: Kate Toon labels each episode “newbie” or “techie,” making it easy to tailor your learning.

    We also like the new “toon tip” episodes, which offer a condensed overview of topics like Core Web Vitals and Google updates in under 20 minutes. 

    Past guests include Rand Fishkin and Barry Schwartz—so you’re guaranteed to learn something new every time.

    Hosts: Ross Dunn, Scott Van Achte 
    Topics: SEO, paid search
    Frequency: Every three weeks
    Avg. episode time: 30 mins
    Website: SEO 101
    Listen on: Spotify, Apple Podcasts, Soundcloud, Stitcher, iHeartRadio

    SEO 101 covers the latest in Google updates and SEO news—making it suitable for marketers of all levels.

    Hosts Ross Dunn and John Carcutt previously led the podcast for over 11 years until John’s passing in 2021. While he left big shoes to fill, Scott Van Achte—a senior SEO at Stepforth Web Marketing—is an excellent co-host too.

    Host: Benjamin Shapiro
    Topics: SEO, tech SEO, content marketing
    Frequency: Every other day
    Avg. episode time: 20 mins
    Website: Voices of Search 
    Listen on: Spotify, Apple Podcasts, Google Podcasts

    Looking for succinct SEO tips but short on time to trawl the web? Turn to Voices of Search.

    This podcast focuses on SEO and content marketing, with near-daily episodes spanning 10–20 minutes. Given the low commitment required per sitting, it’s far easier to listen attentively as host Benjamin Shapiro tackles all the useful stuff, such as:

    • Optimizing how-to content. 
    • Identifying the best content formats for your audience. 
    • Mobile SEO changes.
    • How social media impacts SEO.

    I like how clear-cut the conversations are. Notable guests include Dmitry Dragilev, founder of JustReachOut.io, and Bill King, founder and host of GTO Podcast (a show for growth marketers). 

    Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
    Topics: SEO, paid search, social media, entrepreneurship, content marketing
    Frequency: Every two weeks
    Avg. episode time: 40 mins 
    Website: The Search Engine Journal Show
    Listen on: Spotify, Apple Podcasts

    Formerly known as Marketing Nerds—and, later, Search Engine Nerds—this twice-monthly show has evolved since its launch in 2014 to become a go-to for SEO professionals. And for good reason too, given the caliber of guests who have graced the podcast. These include Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen

    In addition to roping in SEO experts to discuss trending topics, such as futureproofing your SEO practices, the hosts run occasional giveaways and contests.

    We reckon this show is best suited to seasoned SEOs. The conversations can get a little technical, as in the case of this episode on enterprise site crawl management.

    Host: Aleyda Solis 
    Topics: SEO, tech SEO, link building
    Frequency: Monthly
    Avg. episode time: 25 mins
    Website: AleydaSolis.com
    Listen on: Spotify, Google Podcasts, Apple Podcasts, Anchor, YouTube

    This YouTube-to-podcast show is hosted by Aleyda Solis, whose strong following on Twitter speaks of her experience.

    Apart from being the founder of digital marketing consultancy Orainti and remote work platform Remoters, Aleyda dedicates her time to making Crawling Mondays a podcast worth your while.

    While episodes are infrequent, there’s plenty for you to dig into: SEO reviews, interviews, and related news. There are also how-to tips on building a winning SEO strategy, doing local SEO, and project management for agencies.

    I particularly like the quality of guests who have come on the show, including Lisa Paasche, Areej AbuAli, and Marie Haynes. Here’s one featuring our very own Patrick Stox:

    Host: Jack Chambers-Ward
    Topics: Tech SEO, general SEO
    Frequency: Weekly
    Avg. episode time: 45 mins
    Website: Search with Candour
    Listen on: Spotify, Apple Podcasts, Google Podcasts, Pocket Casts, Stitcher

    In this podcast by digital agency Candour, in-house SEO specialist Jack Chambers-Ward covers technical and general SEO topics so you can deepen your expertise in the space.

    There’s a bit of everything—from a discussion on SGE and the future of SERPs to a fun crossover with The SEO Mindset podcast on handling anxiety at conferences.

    Hosts: Sarah McDowell, Tazmin Suleman
    Topics: Career development, mental health tips
    Frequency: Weekly
    Avg. episode time: 40 mins
    Website: The SEO Mindset
    Listen on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts

    This show isn’t about SEO—not really, anyway. Hosts Sarah McDowell and Tazmin Suleman combine their mindset coaching and SEO experience to explore tips on building confidence and optimizing your SEO career, although we reckon many of their insights can be applied across other roles and industries.

    Occasionally, other experts weigh in—from scaling your SEO talent with Previsible’s Jordan Koene to stepping outside your comfort zone with B-Digital’s Rejoice Ojiaku.

    Here’s one of my favorite episodes:

    Host: Claire Carlile Rees
    Topics: Local SEO
    Frequency: Monthly
    Avg. episode time: 50 mins
    Website: Adventures in Local Marketing
    Listen on: Spotify, Apple Podcasts, Google Podcasts

    What does it take to execute local SEO effectively and outrank your competition?

    Let BrightLocal’s Claire Carlile Rees show you. After a yearlong hiatus, the podcast returned in June 2023 and has kept us listening with a keen ear. Marketers like Levi Williams-Clucas and Andi Jarvis have guest-starred to discuss:

    There’s also a fun segment called Room 404, in which guests share their biggest marketing pet peeves.

    Host: George Chasiotis
    Topics: SaaS SEO, content marketing
    Frequency: Weekly
    Avg. episode time: 45 mins
    Website: The SaaS SEO show
    Listen on: Spotify, Apple Podcasts, YouTube

    This Ahrefs-sponsored podcast by marketing agency Minuttia features some of the top minds in the SaaS industry, and George Chasiotis knows just the right questions to ask.

    Whether a discussion on technical SEO with UpWork’s Brian Shumway or a case study on HubSpot’s SEO strategy with Bianca Anderson, you’re bound to leave each episode feeling a little smarter.

    Host: Mordy Oberstein
    Topics:
    Technical SEO, general SEO
    Frequency: Monthly
    Avg. episode time: 28 mins
    Website: The SEO Rant
    Listen on: Spotify, Apple Podcasts, Soundcloud

    Mordy Oberstein isn’t just a well-known name in the space. He heads SEO branding at Wix and co-hosts other popular podcasts, including Edge of the Web with Erin Sparks.

    The SEO Rant is his solo project in which leading search marketers share their unfiltered insights on being an LGBTQ+ ally in SEO, programmatic SEO for content generation, and more.

    Hosts: Mordy Oberstein, Crystal Carter
    Topics: General SEO, technical SEO, career tips, digital marketing, keyword research
    Frequency: Weekly
    Avg. episode time: 45 mins
    Website: The SERP’s Up by Wix
    Listen on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher

    Yep, it’s Mordy again! In this podcast by Wix, the seasoned host is joined by his colleague Crystal Carter (aka Wix’s communications head).

    Together, they strike a fun and well-paced balance that’s easy for both entry-level and seasoned marketers to follow along. 

    I particularly like the breadth and depth of topics covered; think Google updates and international SEO to discussions on building a sound content strategy and using SEO for lead generation.

    Host: Garrett Sussman
    Topics: SEO, technical SEO, content marketing
    Frequency: Weekly
    Avg. episode time: 35 mins
    Website: Rankable by iPullRank
    Listen on: Spotify, Apple Podcasts, Google Podcasts, YouTube

    For some light-hearted listening, this weekly podcast has it all: discussions on Google updates and AI, a macro look at the state of SEO, and more technical deep dives like working on JavaScript SEO bugs with Jamie Indigo.

    iPullRank’s Garrett Sussman is an animated host. His casual conversations with guests, including Jeremy Moser and Lyndon Nelson-Allen, are never short of insightful.

    Host: Adam Gent
    Topics: SEO, technical SEO, product marketing
    Frequency: Monthly
    Avg. episode time: 60 mins
    Website: The SEO Sprint
    Listen on: Apple

    The SEO Sprint began as a newsletter (and if you haven’t subscribed to it, I highly recommend you do!) before Adam Gent launched the offshoot podcast. In each episode, he chats with SEOs who work in product and engineering teams at the likes of Searchmetrics, Indeed, and Zoopla.

    While the podcast is scrappier in terms of production value—no opening credits or background music, for instance—the fledgling series already shows promise.

    Final thoughts

    If you’ve never been a great podcast listener, here are some tips: read the synopsis before committing to an episode, and save your favorites so that you can easily return to them.

    Did I miss any out? Share your thoughts with me on Twitter.

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