En quoi Ahrefs est-il meilleur que Semrush ou Moz ?

It’s a fair question and one we can’t answer entirely without bias. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features that you’ll only find in Ahrefs.

Mais d’abord, voyons quelle plate-forme les professionnels du référencement préfèrent

Alerte spoil. Ahrefs wins in nearly every major SEO industry poll.

Le robot d’exploration Web le plus actif dans l’industrie du référencement 

AhrefsBot est le robot d’exploration Web le plus actif dans la catégorie "Search Engine Optimization" sur Cloudflare Radar . C’est également le 3e robot d’exploration Web le plus actif au monde.









Search Engine Crawler




Search Engine Crawler


DataDog Synthetic Bot


Monitoring & Analytics




Search Engine Optimization




Search Engine Crawler




Search Engine Crawler




Search Engine Crawler


Google AdsBot


SAdvertising & Marketing


Google Image Proxy


Page Preview


Google Images


Search Engine Crawler

Bots classés par nombre de requêtes. Données fournies en avril 2023

Meilleure qualité des données

Ahrefs fournit des données auxquelles vous pouvez faire confiance. Des données bien en avance sur la concurrence, selon des études tierces et nos propres recherches.


Plus de mots-clés

Ahrefs affiche plus de mots-clés que ses concurrents.

La source:Search Engine Land

De meilleures estimations de trafic

Les estimations de trafic d’Ahrefs sont mieux corrélées aux données de Google Search Console (GSC).

La source:AuthorityHacker

14 Unique Things Only Ahrefs Can Do

There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. However, Ahrefs stands out with plenty of unique features.

Get insights into Traffic Potential and Parent Topic for any keyword

Understand your keyword’s traffic potential by looking at how much organic traffic the top-ranking page gets. You can also check if there’s a more popular topic (traffic-wise) that you could go for instead.

Capture d’écran de l’explorateur de mots clés
Overview report in Keywords Explorer

Prioritize link opportunities based on organic search traffic

Scour your competitor's website for backlinks that are likely moving the needle. According to our study, backlinks from pages with high traffic carry more weight than those with low traffic.

Capture d’écran de l’explorateur de site
Backlinks report in Site Explorer



We store historical data for 35 trillion external backlinks.

Rechercher du contenu et trouver des prospects de liens

Find thousands of relevant pages that talk about your topic by searching our enourmous database of over 13.6 billion web pages. Narrow down your search results to the highest quality pages by filtering dozens of SEO metrics like Organic traffic, Domain rating (DR), Backlinks, and Published date.

Capture d’écran de l’explorateur de contenu
Pages report in Content Explorer



We add 10 million new pages to Content Explorer every day.

Voir les pages et le trafic d’un site Web au fil du temps

Compare how the number of organic pages on a website correlates (or not) with its organic traffic.

Site Explorer screenshot
Top Pages report in Site Explorer



We pull traffic estimations from 662 million keywords in 189 locations.

Comparez les classements actuels et historiques d’un site Web

Pick any two dates for comparing keyword rankings and identify the keywords that caused the most significant changes in traffic over the specified time period.

Capture d’écran organique de l’explorateur de site
Organic Keywords report in Site Explorer

Nos données de classement historiques remontent à 2015.

View top subfolders by search traffic

See with ease which sections of a website drive the most organic traffic, referring domains, and paid traffic—without having to run a crawl.

Sous-dossiers supérieurs de l’explorateur de site
Site Structure report in Site Explorer

Check ranking and ad history for any keyword

Study the SERP volatility for a given keyword using the position history graph. Additionally, uncover websites that have run ads for your target keyword in the past with the Ads history chart.

Position history chart in Keywords Explorer
Ads history chart in Keywords Explorer

Get internal linking suggestions

Boost underperforming pages and improve the flow of link equity throughout your website via automated internal linking suggestions.

Site Audit
Internal links opportunities report in Site Audit

Compare SERPs side-by-side

Study SERPs for the same keyword on different dates to spot any ranking changes. You can also compare two different keywords to see if Google perceives them as similar (or not).

Site Audit
SERP comparison feature in Keywords Explorer’s Overview report

Discover untapped keyword opportunities at scale

Find keywords where your target website doesn't rank within the top 10 or top 100 search results, while tapping into our massive keyword database of 22.1 billion search queries.

Keywords Explorer screenshot
Matching terms report in Keywords Explorer



We count 22.1 billion keywords across 216 locations in our database.

Inspect backlinks in the source code

See what changed on a referring page after adding or removing a link. Click on the Inspect button to open the HTML snapshots saved by AhrefsBot.

Site Explorer screenshot
Inspect column in Site Explorer’s Backlink report



Our backlink index gets updated every 15 minutes.

Segment site crawls

Isolate issues related to a specific website section, like a subdomain or a subfolder. Segment, save, then return to your crawl section in just a few clicks.

Site Explorer screenshot
Segment dropdown in Site Audit’s Overview report

Compare HTML & page text changes between crawls

Troubleshoot SEO issues with ease. Spot changes in the HTML code and page text of any crawled page, in-between crawls.

Site Audit screenshot
View source tab in Site Audit’s URL details panel

See the web like search engines do

Find all relevant pages indexed by our search engine—Yep.com—for your topic, including similar ones that might have been omitted on purpose by Google. Filter pages by the anchor text and URLs of their backlinks and outlinks.

Site Audit screenshot
Some examples of Web Explorer's use cases



Yep database counts 500 billion pages.

Commencer. Choisissez un plan qui répond à vos besoins et nous vous verrons de l’autre côté.

Marketing Ahrefs

Outils et fonctionnalités supplémentaires

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