Data & Studies

Top Google Searches (April 2025)

Si Quan Ong
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.
Article Performance
Data from Ahrefs
  • Organic traffic
  • Linking websites

The number of websites linking to this post.

This post's estimated monthly organic search traffic.

As of 2025, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.”

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country sorted by monthly search volume in descending order.

Blank search in Keywords Explorer

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

Countries dropdown in Keywords Explorer

We also show SEO metrics like:

  • The keyword’s search intent (informational, navigational, commercial, or branded)
  • Keyword Difficulty (KD)
  • Its search volume growth over the past 3 months
  • Its mobile/desktop search distribution 
  • Global search volume
  • Traffic Potential (TP)
  • Global TP
  • Cost-per-click (CPC)
  • Parent Topic

To see the current top-ranking pages for any query, hit the SERP button.

SERP Overview in Keywords Explorer

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “Netflix” and go to the Matching terms report, you will find >2 million keyword ideas sorted by monthly search volume.

Matching terms report

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Include filter in Keywords Explorer

Want to do keyword research for your site? Sign up for Keywords Explorer

Article Performance
Data from Ahrefs
  • Organic traffic
  • Linking websites

The number of websites linking to this post.

This post's estimated monthly organic search traffic.