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Top Bing Searches (as of October 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Referring domains 99
  • Organic traffic 1022
Data from Content Explorer tool.
    Do you want to know what people are searching for on Bing as of 2019?

    Here’s the data we’ll be sharing in this post:

    • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2019.
    • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

    But before we get to that—some exciting news:

    We recently launched the new version of Keywords Explorer—our keyword research tool—and it now has data for Bing!

    Here it is in action:

    bing seo searches

    Bing search data in the new Ahrefs’ Keywords Explorer.

    In other words, you can now use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

    Ready for the data? Here goes…

    Top 100 Bing search queries in the US (as of October 2019)

    It’s clear right away that branded queries dominate this list.

    A whopping 69% of them revolve around well-known brands and websites.

    #KeywordSearch Volume
    1facebook14,350,000
    2youtube11,250,000
    3google9,490,000
    4gmail6,480,000
    5how to get help in windows 106,420,000
    6on this day in history5,320,000
    7yahoo4,250,000
    8amazon4,230,000
    9facebook log in3,960,000
    10top stories3,770,000
    11yahoo mail3,500,000
    12ebay3,450,000
    13bing2,970,000
    14get help with file explorer in windows 102,250,000
    15walmart1,980,000
    16us news1,970,000
    17local news1,650,000
    18netflix1,610,000
    19craigslist1,600,000
    20bing homepage quiz1,580,000
    21google maps1,540,000
    22news for you1,510,000
    23fox news1,400,000
    24hotmail1,350,000
    25bing weekly quiz1,260,000
    26weekly quiz1,230,000
    27gmail login1,180,000
    28aol1,170,000
    29amazon.com1,160,000
    30msn1,140,000
    31weather1,060,000
    32home depot1,040,000
    33local1,000,000
    34drudge report967,000
    35aol mail964,000
    36wells fargo952,000
    37espn929,000
    38you tube900,000
    39roblox861,000
    40bank of america826,000
    41nfl825,000
    42yahoo.com825,000
    43yahoo mail login808,000
    44google.com798,000
    45pinterest787,000
    46zillow773,000
    47world761,000
    48u.s.760,000
    49entertainment753,000
    50www.facebook.com730,000
    51gmail.com726,000
    52politics694,000
    53cnn666,000
    54mlb660,000
    55amazon prime655,000
    56paypal650,000
    57www.google.com649,000
    58sports639,000
    59fix connections to bluetooth audio devices and wireless displays in windows 10634,000
    60google docs611,000
    61chase610,000
    62target610,000
    63business604,000
    64lowes595,000
    65best buy591,000
    66ebay official site591,000
    67twitter590,000
    68solitaire581,000
    69nba576,000
    70hotmail sign in569,000
    71news557,000
    72realtor.com554,000
    73nascar553,000
    74west545,000
    75northeast536,000
    76south533,000
    77midwest521,000
    78google translate517,000
    79science511,000
    80indeed510,000
    81technology509,000
    82mapquest501,000
    83instagram492,000
    84europe491,000
    85sci/tech491,000
    86wwe484,000
    87usps tracking483,000
    88nhl481,000
    89africa479,000
    90weather channel479,000
    91asia pacific475,000
    92aol.com474,000
    93americas473,000
    94entertainment news464,000
    95facebook.com456,000
    96music453,000
    97middle east450,000
    98youtube videos444,000
    99hulu443,000
    100capital one442,000
    Sidenote.
     This was also the case with the most popular Google search queries.

    Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

    Here are some examples of such queries:

    #KeywordSearch Volume
    1facebook log in3,960,000
    2gmail login1,180,000
    3yahoo mail login808,000
    4ebay official site591,000

    Did you notice the same thing as I did?

    There are a lot of people are trying to access Facebook via Bing.

    So many, in fact, that Facebook-related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.03% of the total search volume from the top 100.

    You might also have noticed an interesting query in 3rd place—”Google.”

    Believe it or not, there are 9 million monthly US searches for “Google” on Bing.

    That’s people using one search engine (Bing) to find another (Google).

    Just in case you’re one of those people, here’s a quick trick 😉 -

    google bookmark

    You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

    #KeywordSearch Volume
    1how to get help in windows 106,420,000
    2get help with file explorer in windows 102,250,000
    3fix connections to bluetooth audio devices and wireless displays in windows 10634,000

    Amazingly, those three searches alone account for 6.22% of all search volume across the top 100.

    No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

    This is actually the result of a strange quirk in Windows 10.

    You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

    Long story short, most of these searches are almost certainly accidental.

    Still, there’s a significant overlap between the searches people are making in Bing vs. Google. 60% of the top 100 US Bing searches also appear on our list of the top US Google searches.

    So if people are searching for something on Google (e.g., your brand), it’s very likely that Bing users are searching for that same thing—just on a lesser scale.

    Now let’s take a look at the top 100 Worldwide Bing searches.

    Top 100 Bing search queries in the World (as of October 2019)

    It’s not just US users that use Bing to access Google.

    The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

    #KeywordSearch Volume
    1google44,430,000
    2youtube33,340,000
    3facebook31,210,000
    4gmail15,790,000
    5how to get help in windows 1012,300,000
    6yahoo7,190,000
    7amazon6,600,000
    8facebook log in6,090,000
    9hotmail5,940,000
    10get help with file explorer in windows 105,790,000
    11on this day in history5,720,000
    12yahoo mail5,710,000
    13ebay5,410,000
    14top stories3,870,000
    15bing3,650,000
    16netflix3,160,000
    17google maps3,100,000
    18www.google.com2,960,000
    19file extension apk2,870,000
    20you tube2,740,000
    21fb2,570,000
    22google chrome2,370,000
    23gmail login2,250,000
    24walmart2,060,000
    25cómo obtener ayuda en windows 102,050,000
    26google.com1,980,000
    27us news1,980,000
    28facebook login1,920,000
    29file extension crdownload1,900,000
    30hotmail sign in1,840,000
    31msn1,790,000
    32www.facebook.com1,790,000
    33le bon coin1,750,000
    34craigslist1,680,000
    35local news1,650,000
    36gmail.com1,610,000
    37bing homepage quiz1,580,000
    38news for you1,520,000
    39roblox1,520,000
    40fox news1,440,000
    41aol1,410,000
    42outlook1,390,000
    43comment obtenir de l’aide dans windows 101,380,000
    44instagram1,340,000
    45bing weekly quiz1,290,000
    46yt1,290,000
    47fix connections to bluetooth audio devices and wireless displays in windows 101,270,000
    48google translate1,240,000
    49weekly quiz1,230,000
    50amazon.com1,200,000
    51open apk file1,190,000
    52file extension rar1,180,000
    53pinterest1,160,000
    54aol mail1,150,000
    55weather1,150,000
    56g1,120,000
    57yahoo mail login1,120,000
    58youtube videos1,120,000
    59home depot1,090,000
    60facebook connexion1,070,000
    61twitter1,070,000
    62local1,010,000
    63maps1,010,000
    64yahoo.com995,000
    65paypal994,000
    66www.youtube.com978,000
    67drudge report974,000
    68espn970,000
    69wells fargo956,000
    70file extension torrent946,000
    71hotmail.com913,000
    72google search909,000
    73file extension dat888,000
    74y887,000
    75file extension dll866,000
    76world860,000
    77nfl853,000
    78file extension tmp849,000
    79facebook entrar844,000
    80bank of america834,000
    81f834,000
    82whatsapp web831,000
    83entertainment816,000
    84amazon prime804,000
    85translate775,000
    86zillow775,000
    87facebook.com766,000
    88face762,000
    89indeed762,000
    90u.s.762,000
    91cnn756,000
    92open crdownload file755,000
    93youtube.com749,000
    94получение справки в windows 10747,000
    95politics738,000
    96news737,000
    97chrome730,000
    98google docs716,000
    99daily mail711,000
    100yahoo japan707,000

    There are a whopping 44.43M searches for “Google” on Bing every month—that accounts for 14.65% of all worldwide search volume. Crazy!

    But the similarities don’t end there:

    66% of the top 100 US searches also appear on the worldwide list.

    Sidenote.
    The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

    Here are a few notable searches that are popular around the world but not in the US:

    #KeywordSearch Volume
    1google chrome2,370,000
    2outlook1,390,000
    3google search909,000
    4chrome730,000
    5daily mail711,000

    The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

    Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

    A fun point here is that Google Chrome defaults to Google search…

    … meaning that this will be the last Bing search ever for those people.

    Should you really care about Bing?

    Hands up who uses Google as their primary search engine?

    I’m sensing a lot of raised hands… which is hardly surprising.

    Google has an estimated Worldwide market share of 75.48%. Bing’s market share is 9.78%.

    So for every search performed on Bing, ten searches are conducted on Google.

    Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

    If we run a few numbers, we can work out that Bing likely gets around 453M searches per day.

    Sidenote.
    Want to know what folks are searching for on Google? Take a look at the most popular Google searches as of November 2018.

    Conclusion: Bing still matters.

    Which brings me onto:

    See more Bing search data in the new Keywords Explorer!

    Looking to find out how many searches a particular word or phrase gets on Bing every month?

    Go to Ahrefs Keywords Explorer, enter a query and choose Bing as the search engine.

    Let’s see how many searches there are for “Photoshop” each month in the US.

    photoshop bing keywords explorer

    Bing search volume for “photoshop” in the US.

    18,000. Then a further 31,000 searches from elsewhere around the globe.

    However, there’s more…

    If we hit one of the reports on the left menu, we see some of the other Photoshop-related searches people make using Bing, plus their respective search volumes.

    photoshop questions report ahrefs kw explorer

    Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!

    Fancy researching some topics of your own?

    Give the new Keywords Explorer a whirl with a 7‑day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 99
    • Organic traffic 1022
    Data from Content Explorer tool.