Here’s the data we’ll be sharing in this post:
- Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of 2020.
- Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.
But first, a quick tip for those of you doing Bing keyword research:
Now let’s get to the data…
Top 100 Bing search queries in the US (as of 2020)
It’s clear right away that branded queries dominate this list.
A whopping 60% of them revolve around well-known brands and websites.
|5||bing homepage quiz||3,310,000|
|8||news for you||2,560,000|
|12||facebook log in||1,910,000|
|18||bing weekly quiz||964,000|
|58||bank of america||496,000|
|62||fix connections to bluetooth audio devices and wireless displays in windows 10||485,000|
|73||how to get help in windows 10||419,000|
|75||ebay official site||417,000|
|86||movie & tv||392,000|
|91||yahoo mail login||375,000|
Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.
Here are some examples of such queries:
|1||facebook log in||1,910,000|
|3||ebay official site||417,000|
|4||yahoo mail login||375,000|
Did you notice the same thing as I did?
There are a lot of people trying to access Facebook via Bing.
So many, in fact, that Facebook-related queries (e.g., “Facebook,” Facebook log in,” “www.facebook.com,” etc.) make up 10.69% of the total search volume from the top 100.
You might also have noticed an interesting query in 3rd place—”Google.”
Believe it or not, there are nearly 5 million monthly US searches for “Google” on Bing.
That’s people using one search engine (Bing) to find another (Google).
Just in case you’re one of those people, here’s a quick trick 😉 -
You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.
|1||fix connections to bluetooth audio devices and wireless displays in windows 10||485,000|
|2||how to get help in windows 10||419,000|
No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?
This is actually the result of a strange quirk in Windows 10.
You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).
Long story short, most of these searches are almost certainly accidental.
Still, there’s a significant overlap between the searches people are making in Bing vs. Google. So, if people are searching for something on Google (e.g., your brand), it’s very likely that Bing users are searching for that same thing—just on a lesser scale.
Now let’s take a look at the top 100 Worldwide Bing searches.
Top 100 Bing search queries in the World (as of 2020)
It’s not just US users that use Bing to access Google.
The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.
|9||open apk file||3,410,000|
|11||bing homepage quiz||3,320,000|
|12||facebook log in||2,950,000|
|14||news for you||2,640,000|
|18||open crdownload file||2,060,000|
|20||how to get help in windows 10||1,690,000|
|23||open rar file||1,390,000|
|24||comment obtenir de l’aide dans windows 10||1,380,000|
|25||le bon coin||1,250,000|
|29||fix connections to bluetooth audio devices and wireless displays in windows 10||1,170,000|
|34||open torrent file||1,140,000|
|40||open dat file||1,070,000|
|41||open dll file||1,040,000|
|45||open tmp file||1,010,000|
|46||bing weekly quiz||993,000|
|48||get help with file explorer in windows 10||974,000|
|57||hotmail sign in||824,000|
|70||open bin file||742,000|
|71||open pdf file||742,000|
|73||on this day in history||722,000|
|77||open doc file||687,000|
|91||obtener ayuda con el explorador de archivos en windows 10||594,000|
There are a whopping 25.84M searches for “Google” on Bing every month. That accounts for 13.5% of all Worldwide search volume across the top 100 queries. Crazy!
But the similarities don’t end there:
66% of the top 100 US searches also appear on the Worldwide list.
Here are a few notable searches that are popular around the World but not in the US:
The most interesting observation here is that people around the World seem to be using Bing to download Google Chrome—Google’s web browser.
Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.
A fun point here is that Google Chrome defaults to Google search…
… meaning that this will be the last Bing search ever for those people.
Should you really care about Bing?
Hands up who uses Google as their primary search engine?
I’m sensing a lot of raised hands… which is hardly surprising.
Google has an estimated Worldwide market share of 73.44%. Bing’s market share is 11.22%.
So for every search performed on Bing, around seven searches are conducted on Google.
Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.
If we run a few numbers, we can work out that Bing likely gets around 530M searches per day.
Conclusion: Bing still matters.
Which brings me onto:
See more Bing search data in the new Keywords Explorer!
Looking to find out how many searches a particular word or phrase gets on Bing every month?
Go to Ahrefs’ Keywords Explorer, enter a query and choose Bing as the search engine.
Let’s see how many searches there are for “Photoshop” each month in the US.
12,000. Then a further 25,000 searches from elsewhere around the globe.
However, there’s more…
If we hit one of the reports on the left menu, we see some of the other Photoshop-related searches people make using Bing, plus their respective search volumes.
Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!
Fancy researching some topics of your own?
Give the Bing Keyword Explorer a whirl with a 7‑day trial for $7.