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Xibeijia Guan
Authors

Xibeijia Guan

Data Scientists at Ahrefs

Xibeijia Guan is a data scientist at Ahrefs with 7 years of experience in data science and analytics. She conducts in-depth analyses using Ahrefs data to find valuable insights and identify trends.

Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)

Short vs. Long Content in AI Overviews: The Data Says Both Work

AI Overviews Change Every 2 Days (But Never Change Their Mind)

What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

96.98% of Clicks Happen in the Top 10 Search Results

New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)

Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed

Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt

New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)

What We Learned From Studying Our Own “AI Proof” Keywords

Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era

Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?

76% of AI Overview Citations Pull From Top 10 Pages

AI Overviews Cite AI-Generated Content More Than Human Writing

AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)

AI Traffic Has Increased 9.7x in the Past Year

Almost Half of Google Searches Are Branded. Here’s Why That Matters

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

The SEO Bots That ~140 Million Websites Block the Most

Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)

The AI Bots That ~140 Million Websites Block the Most

74% of New Webpages Include AI Content (Study of 900k Pages)

Top 40 Fastest-Growing Cybersecurity Companies

Top 50 Fastest-Growing EdTech Companies

AI Overviews Have Doubled (25M AIOs Analyzed)

AI Overviews Reduce Clicks by 34.5%

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True

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