20 Easy SEO Tips for Higher Rankings and Better AI Visibility

Below are a few simple search engine optimization (SEO) tips to help you do that. 

Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five with few backlinks, that's usually a sign of a keyword that’s easy to rank for.

Here's how to find these keywords:

For example, the top-ranking page for "ski helmet headphones" has one website linking to it and lives on a DR 19 website:

Internal links can pass PageRank, which can help boost a page's rankings.

Here's how to find internal linking opportunities for free using Ahrefs Webmaster Tools (AWT):

You’ll see a list of contextual internal linking opportunities. 

For example, here's a suggestion to link from our list of content marketing tools to our post about building a content marketing strategy with "content marketing strategy” as the anchor text.

FAQ sections answer popular questions about a topic. Adding them to your page can help you rank higher for long-tail keywords. 

For example, our guide to H1 tags answers how long they should be in the FAQ section.

As a result, it ranks high for a related long-tail search:

Here's how to find frequently asked questions to answer:

Featured snippets are quick answers in Google search results pulled from a page ranking in the top 10. You can often “shortcut” your way to the top of Google by winning them.

Here's how to find the easiest opportunities: 

For example, the snippet for "google operators" is a definition: 

To stand a chance at winning the snippet, we'll need to define the term on our page.

Backlinks can only help you rank higher if they point to working pages.

Here's how to find dead pages with backlinks:

Here’s how to fix them:

People are usually looking for one of these types of content when they search Google (and other search engines):

To stand the best chance of ranking, you should align your content with search intent. 

You can find this out by looking at the top-ranking pages.

For example, interactive tools dominate the first page for "days between dates." But videos dominate the first page for "excel for beginners”:

Title tags are a small but confirmed ranking factor, and Google often uses them for search snippets in the results.

Here's our advice for writing a compelling one:

Rankings rarely last forever, so you need to refresh content periodically to maintain them. 

Here’s how to find declining content with Google Search Console:

From there, look for pages where searchers would expect fresh information and update them. 

For example, take our list of the top Google searches. This page's rankings almost certainly declined because searchers want an up-to-date list.

For example, here's a journalist from Apartment Therapy (DR 87) requesting insights from landlords:

Here's the link a landlord earned by replying to this request:

Backlinks are a ranking factor, so it makes sense to combine very similar pages to consolidate authority and create a page with more "ranking power."

For example, in 2017, we had two similar guides to broken link building that ranked in positions #5 and #6:

Here's what we did:

The page shot to position #1 almost immediately, and it's been in the top three ever since.

If your content covers more relevant subtopics, it'll likely rank for more search queries and get more traffic. Thorough content is high-quality content.

Here's how to find the best subtopics to cover:

If we do this for the keyword "affiliate marketing," we can see that the top-ranking pages also rank in the top 10 for these:

Bloggers and journalists often quote statistics in their content. If you can be the source of these statistics, you can earn backlinks to your website.

Here's how to find statistics keywords to target:

For example, there are an estimated 600 monthly searches in the U.S. for "seo statistics":

If you were to curate and publish some SEO statistics on a page and rank for this term, chances are that bloggers and journalists would find your page when searching for statistics. They'd also be likely to link to your page as the source.

This is what we did back in 2020. Our page now has backlinks from 1,900 other sites.

E-E-A-T stands for experience, expertise, authority, and trust. 

It's not a direct ranking factor, but Google says it uses “a variety of signals as a proxy to tell if content seems to match E-E-A-T.” 

Backlinks are one of these signals, and including expert quotes may help you get more of them.

For example, here's a backlink we earned to our hreflang tags guide, thanks to quoting John Mueller:

Google says to use words that are relevant to your site's content in your URL. The easiest way to do this is to set the URL slug as your target keyword.

For example, our main keyword for this post is "seo tips," so that's our URL slug:

If your URLs have subfolders, use common sense to keep them short and relevant. 

For example, the target keyword for our backlinks definition is "what are backlinks." But as we already have /seo/glossary/ in the URL, we just used /backlinks/ as the slug because it's clear from the rest of the URL that it's a definition. 

There are also lots of little SEO tactics you can do to boost search traffic. Examples include optimizing your page title and meta description (take inspiration from Google Ads), optimizing images to get more traffic from Google Images, and more.