Ahrefs

15 SEO Case Studies You Can Learn From

Former Head of Content at Ahrefs

Updated: July 4, 2024

Every now and then we publish real-world examples of how brands use SEO to dominate organic search and get more traffic to their websites.

Below are the SEO case studies we've published so far.

Zapier. Learn how Zapier gets 1.6M monthly search visits from their blog.
Wise. Learn how Wise gets 6.4M monthly search visits.
RTINGS.com. Learn how RTINGS.com gets 9.5M monthly search visits.
Wirecutter. Learn how Wirecutter gets almost 12M monthly search visits.
Grammarly. Learn how Grammarly gets over 22M monthly search visits.
Ahrefs. Learn how we built 36 backlinks to one page.
Carwow. Learn how carwow gets 2.6M monthly search visits worth $3.5M.
10 Websites That Tried to Fool Google. See how and why these ten websites failed to game Google's ranking systems.
Going Viral And SEO. We looked at dozens of websites to see if going viral can help with SEO.
Healthline. Learn our five SEO insights from analyzing one of the biggest health niche websites.
Examine.com. Learn how Examine reached over 1 million monthly search visits and recovered from a core update.
Optimize 360. Learn how Optimze360 3x'ed their organic search traffic.
GroupM. Learn how GroupM increased non-branded traffic by 115% for IKEA Turkey.
SUSO Digital. Learn how SUSO empowered both sales and marketing by switching to Ahrefs.
HubSpot. See nine surprising SEO takeaways from creators of the biggest corporate blogger ever.