Top Amazon Searches

Top Amazon Searches

Updated: January 1, 20214 min read
Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
Contents
Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

In this post, I’m going to share the following new pieces of data with you:

But first, a quick suggestion for those doing Amazon keyword research:

You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer.

Sidenote.
Here are the top searches on Google, Bing, and YouTube—in case you missed them. 

Now, it’s data time!

Top 100 Amazon searches in the US

#KeywordSearch Volume
1nintendo switch1,263,407
2laptop1,099,346
3airpods855,823
4headphones788,390
5wireless earbuds703,093
6ipad697,451
7game of thrones653,749
8fire stick622,172
9ssd610,063
10fitbit591,244
11kindle581,663
12tv580,188
13air fryer561,401
14bluetooth headphones549,827
15roku548,871
16toilet paper519,449
17external hard drive506,238
18tablet495,977
19instant pot494,065
20micro sd card493,335
21gaming chair482,491
22apple watch480,140
23monitor473,300
24earbuds465,049
25ps4454,253
26alexa444,657
27paper towels440,166
28desk429,144
29office chair407,844
30ring doorbell396,561
31chromebook394,535
32weighted blanket393,384
33water bottle386,527
34gift cards for amazon384,258
35backpack382,832
36hdmi cable375,424
37lego370,836
38wireless mouse370,512
39mouse pad366,865
40iphone charger351,935
41hydro flask350,347
42bluetooth earbuds350,006
43gift card340,442
44echo dot339,486
45gaming mouse339,340
46switch337,962
47printer333,910
48nintendo switch games333,553
49keyboard331,997
50bluetooth speakers331,268
51iphone324,022
52coffee320,407
53aa batteries317,797
54ps4 controller316,225
55wireless headphones315,819
56mouse314,685
57shower curtain313,728
58the boys313,015
59shoes311,621
60amazon gift cards311,151
61led strip lights306,385
62smart watch306,353
63harry potter303,500
64cbd oil303,386
65kindle fire302,317
66pop socket298,296
67sd card295,962
68xbox one controller294,260
69ring292,785
70microwave291,456
71usb c cable290,467
72good omens290,435
73doctor who289,738
74mattress286,366
75gaming laptop286,317
76hbo282,184
77vacuum cleaner281,179
78prime video272,182
79iphone xr cases271,339
80protein powder265,666
81computer desk265,179
82socks262,245
83avengers endgame259,911
84echo256,231
85shoe rack251,839
86iphone 11 case250,704
87tv stand250,234
88yoga mat249,780
89aaa batteries249,034
90gaming headset248,143
91computer monitor247,997
92blender246,489
93books246,441
94gaming pc243,361
95dash cam241,448
96pokemon241,286
97luggage240,848
98usb hub240,654
99camera240,313
100projector239,730

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

So much so, that 50% of searches are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

Here are the most popular ones:

#KeywordSearch Volume
1iphone xr cases271,339
2iphone 11 case250,704

Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

Sidenote.
There are a further ~316,000 searches for “wireless headphones,” and ~350,000 for “Bluetooth earbuds.”

Amazon also seems to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 1.26M monthly searches, followed by the PS4 with ~454,000.

Gaming mice and chairs are popular too, with ~822,000 combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (~246,000) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000 searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get hundreds of thousands of combined monthly searches.

Other than that, there are lots of searches for everyday essentials and other “basic” items:

#KeywordSearch Volume
1toilet paper519,449
2paper towels440,166
3water bottle386,527
4coffee320,407
5aa batteries317,797
6shower curtain313,728

Oh, and one non-physical product made it to the list too: “prime video” (~272,000 monthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see the most popular Amazon searches in the US compared to the rest of the World.

Top 100 Amazon searches globally

#KeywordSearch Volume
1nintendo switch3,148,976
2laptop2,460,855
3ssd2,301,292
4ps41,769,799
5kindle1,744,715
6airpods1,686,028
7ipad1,646,527
8tablet1,435,357
9alexa1,395,732
10headphones1,380,821
11iphone1,362,352
12game of thrones1,356,414
13lego1,288,886
14switch1,234,682
15fitbit1,153,231
16tv1,116,702
17harry potter1,096,508
18monitor983,494
19xiaomi959,215
20apple watch873,773
21wireless earbuds843,960
22iphone 7825,898
23fire stick816,578
24bluetooth headphones807,508
25iphone x786,576
26samsung740,879
27iphone xr737,520
28iphone 8736,013
29micro sd card718,758
30gaming chair714,903
31echo dot706,259
32air fryer698,951
33mouse695,475
34smartphone672,084
35smart watch668,846
36star wars659,986
37ps4 controller647,034
38external hard drive643,125
39water bottle640,884
40instant pot630,709
41roku624,374
42keyboard624,215
43chromebook622,898
44pokemon615,588
45huawei598,802
46echo596,519
47gaming mouse595,751
48iphone 11583,857
49backpack583,449
50earbuds579,571
51shoes577,309
52toilet paper575,556
53gaming pc571,727
54playstation 4569,338
55smartwatch560,879
56wireless mouse557,022
57desk551,686
58power bank551,339
59office chair550,239
60notebook548,624
61xbox one542,321
62printer533,697
63earphones531,845
64mouse pad531,090
65gaming laptop530,421
66hdmi cable523,347
67wireless headphones523,111
68chromecast521,330
69amazon501,582
70nintendo switch games499,463
71the boys497,025
72drone494,577
73sd card494,573
74gift card494,231
75xbox one controller493,401
76ps4 games487,168
77books486,754
78camera483,902
79avengers endgame479,784
80ring doorbell477,038
81gopro475,998
82redmi note 7474,225
83ipad pro474,126
84ps4 pro469,931
85powerbank468,824
86funko pop468,287
87good omens468,170
88laptops467,237
89windows 10465,168
90lego star wars462,175
91weighted blanket457,432
92rtx 2060455,723
93microwave454,824
94anker453,854
95fire tv stick453,328
96bluetooth earbuds453,144
97paper towels452,749
98samsung galaxy s10452,254
99blender441,503
100projector441,020

It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

Furthermore, “switch” is at #14 with ~1.23M monthly searches.

So, I think it’s fair to say that people are lovin’ the Switch!

It’s a similar story for iPhones.

Here are the top iPhone searches (and their respective volumes):

#KeywordSearch Volume
1iphone1,362,352
2iphone 7825,898
3iphone x786,576
4iphone xr737,520
5iphone 8736,013
6iphone 11583,857

Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US.

There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.

Here are just a couple of them:

#KeywordSearch Volume
1redmi note 7474,225
2samsung galaxy s10452,254

However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#52), you’ll notice that the search volume is ~575,000. That’s only ~56,000 higher than the US-only volume, meaning that 90.25% of searches for “toilet paper” come from the US.

Perhaps Amazon hasn’t yet made the push into this market outside the US?

See more Amazon search data in Keywords Explorer

Do you want to know the number of searches for a specific query on Amazon?

Go to Ahrefs’ Keywords Explorer, enter a query and select Amazon as your search engine.

Let’s see how many people search for “bellroy” each month in the US.

4.7K searches. That’s a lot of people with great taste in wallets!

It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia.

But wait, there’s more!

Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

Looks like a lot of people want to buy the note sleeve!

Fancy learning more about the searches people are making on Amazon? Try our free Keyword Generator tool.

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Joshua Hardwick
Article by
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
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