General SEO

Finding a Good Blog Niche (The Easy Way)

Chris Haines
Chris is an SEO director who has 10 years of experience in SEO, agency side. When not involved in SEO, he enjoys messing around with vintage synthesizers, walks on sandy beaches, and a good cup of tea.
Article Performance
Data from Ahrefs
  • Organic traffic
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The number of websites linking to this post.

This post's estimated monthly organic search traffic.

    If you want to create a blog but don’t know where to start, it’s worth putting in some time to find a good blog niche. But how can you find one?
    Venn diagram showing the traits of a good blog niche, via Ahrefs Blog

    In my experience, identifying a good blog niche is usually determined by three things:

    • It has high Traffic Potential. (TP estimates how much search traffic the top-ranking site gets for your keyword.)
    • It has a low Keyword Difficulty. (KD estimates how difficult it would be to rank on the first page of Google for that keyword.)
    • It’s a topic that interests you or you are an expert in.

    If you can find a niche with these elements, it’s likely a good blog niche.

    This is a good starting point for most beginners when identifying a good blog niche. However, considering all the Ahrefs metrics before committing to a particular niche is always a good idea.

    Using Keywords Explorer to find a good niche

    The easiest way to identify a good niche is to use a tool like Ahrefs’ Keywords Explorer

    With this tool, you can plug in different keywords to see if they represent a workable blog niche opportunity.

    Let’s say you’re a travel enthusiast with expert knowledge of Singapore and South Korea. 

    You want to write a guide about these topics but don’t know which one has more opportunities for organic search traffic. We can use keyword research to help determine the answer.

    Let’s start by entering “singapore travel guide” into Keywords Explorer.

    TP of "singapore travel guide," via Ahrefs' Keywords Explorer

    We can see that the TP for this keyword in the U.S. is 250—that’s quite low. 

    Since this keyword has a KD of 46, let’s plug in “south korea travel guide” into Keywords Explorer to compare these terms against each other.

    TP of "south korea travel guide," via Ahrefs' Keywords Explorer

    From this, we can see:

    • The KD is lower for “south korea travel guide” than “singapore travel guide.”
    • The TP is much higher for “south korea travel guide” at 4.3K.

    This means there is ~17 times more TP for a South Korean travel guide than for a Singaporean travel guide.

    A South Korean travel guide blog would also be easier to rank based on the KD scores. 

    Do note that Keywords Explorer estimates that we would need backlinks from ~41 websites to rank in the top 10 for this keyword—meaning it would take time for this site to rank on the first page.

    If you have several potential topics for your blog, this method helps prioritize your blog niche ideas effectively.

    Finding blog niche ideas that (probably) make money

    Finding a good niche is one thing, but how do you know if it makes money? 

    Unfortunately, knowing exactly how much money a site makes is difficult unless you’re the site owner. 

    But we can get an idea of the estimated value of specific pages or even entire websites for different keywords using Ahrefs’ Keywords Explorer and Site Explorer. The metric we use to do this is organic traffic value.

    Organic traffic value is the equivalent monthly cost of traffic from all keywords that the target website/URL ranks for if paid via Pay Per Click instead of ranking organically.

    Here’s a quick way to get the estimated organic traffic value of a page that ranks for a keyword:

    • Enter your keyword into Keywords Explorer (e.g., “seoul travel blogs”)
    • Scroll down to the SERP overview at the bottom of the page
    • Estimated value of the page is shown on the right-hand side
    Finding estimated dollar value of keywords by page using the SERP overview, via Ahrefs' Keywords Explorer

    You can enter the competitor’s website into Site Explorer to find the estimated organic traffic value.

    Finding the estimate dollar value of a website, via Ahrefs' Site Explorer

    In this example, I’ve entered the website’s domain, and we can see that the estimated monthly organic traffic value is $210K. 

    From this quick analysis, we can see that it’s likely a successful website. 

    For a more in-depth guide on this topic, check out Mateusz Makosiewicz’s blog post, “How to Start a Blog That Makes Money (And Gets Free Traffic).”

    You can also see how a blog niche is making money by looking at the top SERP results and understanding how the site owner is monetizing the website.

    For instance, on the website we looked at, we can see that it’s monetized with Amazon Associates and Mediavine in the footer.

    Mediavine and Amazon Associates monetization example, via

    For Amazon, we can see the text disclosure. For Mediavine, we can see the Mediavine logo next to the advert.

    Mediavine requires 50K sessions to apply, so this website is likely making a regular income.

    If you want to take it further and only find Amazon Affiliate sites within your niche, you could use Ahrefs’ Web Explorer.

    To do this, copy and paste the code below into Web Explorer to get a list of Amazon Affiliate websites:

    incontent:is a participant in the Amazon Services LLC Associates Program AND OR

    List of Amazon Affiliate blogs, via Ahrefs' Web Explorer

    We can also add a filter to narrow our search to a specific niche. I’ve used a “Page URL” filter for Seoul-related keywords, but you can search for any niche you like here.

    This isn’t a guarantee that the site is making money—but it can be a good indication.

    Once you’ve identified a decent blog niche, the next stage is to develop your idea.

    Here are some things you need to consider at this stage:

    • What will the blog’s main pages be?
    • What will the website’s architecture look like?
    • What types of questions are people asking about this topic?

    Finding the main pages of your blog

    When deciding on the main pages of your website, the Matching terms report in Keywords Explorer is your friend.

    I use “seoul” as my seed keyword in this example, and I want to set it to “By parent topic” and “Show as list.”

    Groups selection with highlights, via Ahrefs' Keywords Explorer
    Keywords in Matching terms report grouped by Parent Topic, via Ahrefs' Keywords Explorer

    We see that the Parent Topics are listed by topic size.

    Here are a few main pages I’ve picked from the above list that we can use for our blog:

    • “things to do in seoul”
    • “seoul food”

    You can build a travel blog about these two topics, and we know from Keywords Explorer that these topics have plenty of search volume.

    How to build out and define your website’s structure

    To get an idea of how we can build out the website’s structure, you can use Ahrefs to spy on your competitors to see what’s already working in Google.

    Let’s continue with our “seoul travel blogs” idea by clicking on the downward-facing caret result from SERP overview and clicking on “Overview” in the pop-up menu. 

    Doing this takes us to Site Explorer’s Overview report.

    Drop-down menu in SERP overview, via Ahrefs' Keywords Explorer

    Once we are there, click on “Site structure” and change “Exact URL” to “Domain.”

    Site Structure report, via Ahrefs' Site Explorer

    Once we’ve done that, we can spy on the entire structure of the number #1 ranking site for this keyword phrase.

    Site structure report expanded analysis, via Ahrefs' Site Explorer

    This is a powerful tactic, as it lets you understand what’s working on Google for other websites.

    We can go further by adding a “URL” filter to show only URLs that contain “seoul” within this domain. 

    Site structure report results with URL filter applied, via Ahrefs' Site Explorer.

    This can help us to understand what level of traffic this keyword is driving for this website. It also may inspire you to write about article topics that you hadn’t considered previously. 

    For example, we can see a lot of traffic related to food-based content in Seoul. If we had knowledge of this area, it could represent an excellent opportunity to cover these topics on your website.

    Identifying popular questions in your blog niche

    Finding questions in your blog niche is easy—here’s how you do it.

    To start, enter your keyword into Keywords Explorer.

    Then you’ll see the types of questions people are searching for in the bottom right-hand corner.

    Questions for "seoul travel," via Ahrefs' Site Explorer

    If you’ve read the first two sections, you should have a good idea of how to find a blog niche. 

    But if you’re short of time and looking for some instant ideas, I’ve identified 40 blog niche ideas. With some work, you could build a website around these for the U.S. market.

    Health and fitness*

    TopicTraffic PotentialKeyword Difficulty
    Healthy restaurants43K8
    Meal plans to gain weight7.1K28
    Upper back pain35K34
    Stretches for sciatic pain92K20


    TopicTraffic PotentialKeyword Difficulty
    Parenting advice for new parents2.8K17
    Traditional parenting styles9K37
    Raising children books3K20
    Positive parenting9.1K57

    Personal finance*

    TopicTraffic PotentialKeyword Difficulty
    Money saving strategies14K77
    Budgeting advice22K69
    Financial planning4.7K73
    Budgeting plans22K86


    TopicTraffic PotentialKeyword Difficulty
    Budget family travel8.4K37
    Travel hacks2.8K31
    Traveling alone90052
    Traveling with a baby2.1K38


    TopicTraffic PotentialKeyword Difficulty
    How to live a better life3.2K48
    Relationship advice5.4K67
    Green living2.4K43

    Food and kitchen

    TopicTraffic PotentialKeyword Difficulty
    Vegan and vegetarian recipes24K66
    Pescatarian diet7.4K55
    Kitchen organization8.5K67
    Kitchen gadgets8K50


    TopicTraffic PotentialKeyword Difficulty
    DIY furniture1.2K29
    Make your own clothing6.9K53
    Make your own crafts5K54

    Beauty and fashion

    TopicTraffic PotentialKeyword Difficulty
    Makeup tutorials11K21
    Hair styling techniques2K6
    Skincare routine64K74
    Hair styling1K30

    Self-help and motivation

    TopicTraffic PotentialKeyword Difficulty
    Visualization techniques2.3K43
    Personal growth examples1.7K34
    Self motivation affirmations18K8

    Newborn and pregnancy*

    TopicTraffic PotentialKeyword Difficulty
    Newborn care40049
    Pregnancy books1.4K19
    Baby gear2.9K37
    Baby sleep training5.9K58
    *Starred categories indicate a YMYL niche, which will likely be harder to rank for than other categories listed.

    Final thoughts

    Once you’ve chosen your blog niche, there’s still more work ahead—you’ll need to do these things to ensure your website’s success:

    Choosing a successful blog niche isn’t always straightforward. But if you have Ahrefs, much of the guesswork is removed, and you can use our data to help make the decisions.

    Got more questions? Ping me on Twitter. 🙂

    Article Performance
    Data from Ahrefs
    • Organic traffic
    • Linking websites

    The number of websites linking to this post.

    This post's estimated monthly organic search traffic.