If you sell online, the hard part is finding products where demand is rising faster than competition. This list is built to help you with exactly that.
Every one of the 80 categories below is something US shoppers searched for measurably more over the last 12 months than the 12 before, based on Ahrefs search data. None of them are branded SKUs, so each one is a category you can actually source from a supplier rather than a specific product you would need a licence or a distribution deal to touch. For each we show search volume, growth, how hard the keyword is to rank for (aka keyword difficulty), a typical retail price, and brands already selling it.
The 15 biggest opportunities
Ranked by a blend of volume, growth and how easy the keyword is to rank for.
#
Product
Keyword measured
Searches/mo
YoY
Keyword difficulty
Price
Seasonal
1
Candle warmers
candle warmer
98K
+102%
5 (Easy)
$15-$40
yes
2
Ketoconazole shampoos
ketoconazole shampoo
104K
+24%
36 (Hard)
$10-$25
no
3
Protein sodas
protein soda
12K
+667%
4 (Easy)
$3-$4.50/can
no
4
Lederhosen
lederhosen
52K
+82%
45 (Hard)
$80-$250
no
5
Funny stickers
funny stickers
28K
+93%
0 (Easy)
$2-$15
no
6
Ceramic coffee cups
cup coffee ceramic
14K
+193%
12 (Medium)
$10-$40
no
7
Kids' Stitch costumes
stitch costume kids
5.7K
+415%
0 (Easy)
$25-$70
no
8
Simmer pots
simmer pot
24K
+76%
1 (Easy)
$10-$40
yes
9
Mouse house craft kits
mouse house
10K
+99%
0 (Easy)
$13-$40
no
10
Skeleton sweaters
skeleton sweater
5.9K
+258%
0 (Easy)
$20-$60
no
11
Open-ear earbuds
open ear earbuds
13K
+42%
12 (Medium)
$60-$300
no
12
Manual juicer presses
manual juicer press
2.8K
+561%
1 (Easy)
$15-$150
no
13
Ballet sneakers for women
ballet sneakers women
3.2K
+311%
1 (Easy)
$50-$180
no
14
Bug costumes
bug costume
2.8K
+273%
0 (Easy)
$15-$60
no
15
Meat grinder machines
meat grinder machine
3.2K
+239%
8 (Easy)
$30-$300
no
All 80 products by category
Home & kitchen (16)
Manual juicer presses
Keyword measured:manual juicer press
Searches per month: 2,800 (12-month average; monthly mean 2,813 over the last 12 months vs 426 the 12 months before)
Year-over-year growth: +561% (total searches 33,761 over the last 12 months vs 5,108 the 12 months before)
A manual juice press is a hand-operated kitchen device that crushes fruit to extract juice, usually by lowering a lever or pressing a handle over a bowl or cone. Most models are used for citrus fruits like oranges, lemons, limes, and grapefruit, and some heavier-duty versions also handle pomegranates or other soft fruit.
Water softener systems
Keyword measured:hard water softener system
Searches per month: 2,200 (12-month average; monthly mean 2,188 over the last 12 months vs 643 the 12 months before)
Year-over-year growth: +240% (total searches 26,258 over the last 12 months vs 7,717 the 12 months before)
Keyword difficulty: 17, Medium (~18 referring domains needed to reach page one)
Typical retail price: $500-$3,000
Brands making it: Culligan, Aquasure
Commonly sold through: The Home Depot, Lowe's
Research confidence (price + brands): high
A water softener system is a whole-house appliance installed on the main water line that removes hardness minerals, mainly calcium and magnesium, from incoming water. It typically uses a resin tank and a salt/brine tank to swap those minerals out so the water causes less scale buildup, soap scum, and spotting.
Meat grinder machines
Keyword measured:meat grinder machine
Searches per month: 3,200 (12-month average; monthly mean 3,201 over the last 12 months vs 945 the 12 months before)
Year-over-year growth: +239% (total searches 38,410 over the last 12 months vs 11,335 the 12 months before)
A meat grinder is a kitchen appliance that minces or grinds raw or cooked meat into smaller pieces. It typically feeds meat through a funnel into a rotating cutting mechanism and plate, and many models can also process fish or vegetables.
Comfort blankets
Keyword measured:comfort blanket
Searches per month: 5,600 (12-month average; monthly mean 5,568 over the last 12 months vs 1,872 the 12 months before)
Year-over-year growth: +198% (total searches 66,810 over the last 12 months vs 22,458 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $15-$160
Brands making it: Comfrt, The Comfy, Spoonful of Comfort, Big Blanket Co
Seasonality: one anomalous spike in Nov, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): medium
A comfort blanket is a soft blanket, often a throw or security blanket, used for warmth and a feeling of safety or comfort. In retail, it usually refers to a cozy bed or couch blanket rather than a medical product.
Ceramic coffee cups
Keyword measured:cup coffee ceramic
Searches per month: 14,000 (12-month average; monthly mean 13,881 over the last 12 months vs 4,738 the 12 months before)
Year-over-year growth: +193% (total searches 166,576 over the last 12 months vs 56,856 the 12 months before)
Keyword difficulty: 12, Medium (~12 referring domains needed to reach page one)
Typical retail price: $10-$40
Brands making it: Loveramics, CORKCICLE, Origin Coffee, Hayes Ceramics
Commonly sold through: Home Depot
Research confidence (price + brands): high
Ceramic coffee cups are drinking vessels made from clay that has been fired and usually glazed. They are used for serving hot coffee and come in forms such as espresso cups, cappuccino cups, mugs, and cups with saucers.
Pink buckets
Keyword measured:pink bucket
Searches per month: 1,400 (12-month average; monthly mean 1,431 over the last 12 months vs 530 the 12 months before)
Year-over-year growth: +170% (total searches 17,170 over the last 12 months vs 6,360 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $2-$35
Brands making it: Project Source, The Cary Company, Princeware
Commonly sold through: Lowe's, The Cary Company, TikTok Shop
Research confidence (price + brands): medium
A pink cleaning bucket is a plastic bucket dyed pink, usually with a handle, used to carry water, cleaning solution, or dirty rinse water for household cleaning tasks such as mopping or washing. Some versions are basic open buckets, while others are mop buckets with a spout or wringer.
Budget espresso machines
Keyword measured:budget espresso machine
Searches per month: 1,200 (12-month average; monthly mean 1,245 over the last 12 months vs 571 the 12 months before)
Year-over-year growth: +118% (total searches 14,938 over the last 12 months vs 6,856 the 12 months before)
Keyword difficulty: 12, Medium (~12 referring domains needed to reach page one)
Typical retail price: $50-$300
Brands making it: Breville, De'Longhi, Mr. Coffee, Capresso
Research confidence (price + brands): high
A budget espresso machine is a small countertop appliance that forces hot water through finely ground coffee to make espresso, usually with a portafilter or built-in brew unit. In the budget category, it is typically a basic semiautomatic, automatic, or manual machine with fewer features than premium models.
Candle warmers
Keyword measured:candle warmer
Searches per month: 98,000 (12-month average; monthly mean 98,043 over the last 12 months vs 48,480 the 12 months before)
Year-over-year growth: +102% (total searches 1,176,515 over the last 12 months vs 581,755 the 12 months before)
Brands making it: Candle Warmers Etc., Yankee Candle, Cozyberry, Better Homes & Gardens
Commonly sold through: Target, Amazon, Good Housekeeping
Seasonality: peaks in Dec both years (demand starts climbing in Dec). Have stock landed by Oct
Research confidence (price + brands): high
A candle warmer is an electric device that heats a jar candle or wax melt so it releases fragrance without lighting the wick. Common designs use a heated plate under the candle or a lamp above it.
Under-sink reverse osmosis systems
Keyword measured:under sink reverse osmosis system
Searches per month: 1,700 (12-month average; monthly mean 1,652 over the last 12 months vs 817 the 12 months before)
Year-over-year growth: +102% (total searches 19,823 over the last 12 months vs 9,807 the 12 months before)
Brands making it: Waterdrop, APEC Water Systems, iSpring, US Water Systems
Research confidence (price + brands): high
An under-sink reverse osmosis system is a multi-stage water filtration unit installed in the cabinet beneath a kitchen or bathroom sink. It forces tap water through a semi-permeable membrane and several pre/post filters to remove dissolved solids, chemicals, and other contaminants before dispensing purified drinking water from a dedicated faucet.
Handheld shower heads with hose
Keyword measured:handheld shower head with hose
Searches per month: 1,800 (12-month average; monthly mean 1,767 over the last 12 months vs 880 the 12 months before)
Year-over-year growth: +101% (total searches 21,206 over the last 12 months vs 10,565 the 12 months before)
Brands making it: Moen, Delta Faucet, HammerHead Showers, Vive
Research confidence (price + brands): medium
A handheld shower head with hose is a shower spray head attached to a flexible hose, so the user can hold it in hand or dock it on a bracket. It is used for easier rinsing, cleaning the shower, bathing children or pets, and improving reach in the shower.
Travel vacuum bags
Keyword measured:vacuum bags for travel
Searches per month: 2,600 (12-month average; monthly mean 2,606 over the last 12 months vs 1,336 the 12 months before)
Year-over-year growth: +95% (total searches 31,273 over the last 12 months vs 16,029 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $15-$80
Brands making it: Ekster, Dobaly, Relime, WANALIT
Research confidence (price + brands): high
Travel vacuum bags are reusable plastic or fabric-and-plastic pouches that hold clothes and other soft items, then remove extra air so the contents take up less space in a suitcase or backpack. Many travel versions use a small hand pump, portable electric pump, or roll-up compression design instead of a full-size vacuum cleaner.
Simmer pots
Keyword measured:simmer pot
Searches per month: 24,000 (12-month average; monthly mean 23,781 over the last 12 months vs 13,526 the 12 months before)
Year-over-year growth: +76% (total searches 285,376 over the last 12 months vs 162,307 the 12 months before)
Seasonality: peaks in Dec both years (demand starts climbing in Nov). Have stock landed by Sep
Research confidence (price + brands): high
A simmer pot is a pot of water heated gently on a stove or slow cooker with ingredients like citrus, herbs, and spices. It releases fragrance into the home as the water simmers, and is also called stovetop potpourri.
No-drill blinds
Keyword measured:no drill blinds for windows
Searches per month: 2,500 (12-month average; monthly mean 2,514 over the last 12 months vs 1,600 the 12 months before)
Year-over-year growth: +57% (total searches 30,169 over the last 12 months vs 19,203 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $25-$180
Brands making it: Hestia, Blindster, Persilux, Levolor
Research confidence (price + brands): medium
No-drill blinds are window coverings that mount inside a window frame without screws, using tension, clips, or adhesive hardware. They block light and provide privacy like traditional blinds, but are designed for easier, less permanent installation.
Moka pots
Keyword measured:mokapot
Searches per month: 3,100 (12-month average; monthly mean 3,084 over the last 12 months vs 2,043 the 12 months before)
Year-over-year growth: +51% (total searches 37,011 over the last 12 months vs 24,520 the 12 months before)
Keyword difficulty: 12, Medium (~12 referring domains needed to reach page one)
Typical retail price: $20-$60
Brands making it: Bialetti, Alessi, Cuisinox, Primula
Research confidence (price + brands): high
A moka pot is a stove-top coffee brewer with a lower water chamber, a metal filter basket for ground coffee, and an upper chamber that collects brewed coffee. It uses heat and vapor pressure to push hot water through the coffee grounds, producing a concentrated coffee similar to espresso but brewed at much lower pressure.
Water dispensers with ice makers
Keyword measured:water dispenser with ice maker
Searches per month: 4,100 (12-month average; monthly mean 4,090 over the last 12 months vs 2,727 the 12 months before)
Year-over-year growth: +50% (total searches 49,085 over the last 12 months vs 32,728 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $180-$700
Brands making it: Brio, Chefman, COSTWAY, ICEPURE
Research confidence (price + brands): high
A water dispenser with ice maker is a countertop or freestanding appliance that stores or connects to a water supply and dispenses drinking water, often in hot and cold temperatures, while also making ice. It combines a water cooler and an ice machine in one unit, usually for home or office use.
Flax linen sheets
Keyword measured:flax linen sheets
Searches per month: 1,100 (12-month average; monthly mean 1,136 over the last 12 months vs 758 the 12 months before)
Year-over-year growth: +50% (total searches 13,631 over the last 12 months vs 9,096 the 12 months before)
Keyword difficulty: 12, Medium (~12 referring domains needed to reach page one)
Typical retail price: $90-$350
Brands making it: Silk & Snow, Bed Threads, Linen Notes, Dewoolfson Linens
Commonly sold through: Amazon
Seasonality: one anomalous spike in Dec, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): high
Flax linen sheets are bed sheets woven from fibers made from the flax plant. They are used as a mattress cover, top sheet, and pillowcases, and are valued for a breathable, cool-to-the-touch feel.
Apparel & footwear (10)
Ballet sneakers for women
Keyword measured:ballet sneakers women
Searches per month: 3,200 (12-month average; monthly mean 3,248 over the last 12 months vs 791 the 12 months before)
Year-over-year growth: +311% (total searches 38,975 over the last 12 months vs 9,490 the 12 months before)
Ballet sneakers are a women’s shoe hybrid that combines the low-profile shape of a ballet flat with the sole and construction of a sneaker. They usually have a slim sole, soft upper, and often ribbon-style or slim laces, making them look dressier than a standard athletic shoe while staying more practical than a flat.
Skeleton sweaters
Keyword measured:skeleton sweater
Searches per month: 5,900 (12-month average; monthly mean 5,865 over the last 12 months vs 1,638 the 12 months before)
Year-over-year growth: +258% (total searches 70,380 over the last 12 months vs 19,659 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $20-$60
Brands making it: Tipsy Elves, Cosmic Clothing, SHENHE
Commonly sold through: Amazon, Etsy
Research confidence (price + brands): high
A skeleton sweater is a knitted or printed apparel top that shows a skeleton, ribcage, or bone design on the front, back, or sleeves. It is usually worn as a novelty fashion piece or seasonal Halloween-style layer rather than as technical outerwear.
Women’s matching sweat sets
Keyword measured:matching sweat sets women
Searches per month: 3,500 (12-month average; monthly mean 3,531 over the last 12 months vs 1,565 the 12 months before)
Year-over-year growth: +126% (total searches 42,375 over the last 12 months vs 18,778 the 12 months before)
Commonly sold through: Amazon, Gap Factory, Hollister
Seasonality: peaks in Dec both years (demand starts climbing in Nov). Have stock landed by Sep
Research confidence (price + brands): high
A matching sweat set is a coordinated two-piece outfit made from sweatshirt material, usually a top plus sweatpants or joggers. It is designed for casual wear, lounging, travel, or everyday errands.
Brown mini shorts
Keyword measured:brown mini shorts
Searches per month: 1,300 (12-month average; monthly mean 1,273 over the last 12 months vs 685 the 12 months before)
Year-over-year growth: +86% (total searches 15,281 over the last 12 months vs 8,225 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $18-$70
Brands making it: PrettyLittleThing, Gymshark, Jaded London
Commonly sold through: Etsy, Zalando, Pacsun
Seasonality: peaks in Oct both years (demand starts climbing in Oct). Have stock landed by Aug
Research confidence (price + brands): high
Brown mini shorts are very short-length shorts in a brown color, usually made from fabrics like cotton, denim, faux leather, suede, knit, or athletic blends. They are worn as casual fashion bottoms and are often styled for warm-weather outfits or going-out looks.
Lederhosen
Keyword measured:lederhosen
Searches per month: 52,000 (12-month average; monthly mean 51,643 over the last 12 months vs 28,297 the 12 months before)
Year-over-year growth: +82% (total searches 619,719 over the last 12 months vs 339,568 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Keyword difficulty: 45, Hard (~70 referring domains needed to reach page one)
Typical retail price: $80-$250
Brands making it: Bavaria Trachten, Lederhosen Store, Ernst Licht, Lederhosens
Research confidence (price + brands): high
Lederhosen are traditional leather breeches or shorts worn mainly by men, typically with suspenders and embroidery. They originated as durable workwear in Alpine regions and are now mostly worn as traditional attire or for events like Oktoberfest.
Football scrunch socks
Keyword measured:football scrunch socks
Searches per month: 1,500 (12-month average; monthly mean 1,515 over the last 12 months vs 1,097 the 12 months before)
Year-over-year growth: +38% (total searches 18,175 over the last 12 months vs 13,169 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $11-$20
Brands making it: TCK, NXTRND, We Ball Sports
Commonly sold through: Walmart, Sports Unlimited
Caution: total demand is up, but its strongest month (Aug) was 52% lower than the year before. Growth is coming from a higher floor, not a higher ceiling
Seasonality: one anomalous spike in Aug, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): high
Football scrunch socks are extra-long athletic socks designed to be worn pulled up and then pushed down into folded layers around the lower leg. They are used in football to cover the shin and calf while creating a padded, scrunched look that stays in place during play.
Fall dresses for women
Keyword measured:fall dresses for women
Searches per month: 10,000 (12-month average; monthly mean 10,080 over the last 12 months vs 7,401 the 12 months before)
Year-over-year growth: +36% (total searches 120,963 over the last 12 months vs 88,816 the 12 months before)
Brands making it: Adrianna Papell, Karen Millen, H&M
Commonly sold through: Macy's, H&M, Lulus
Seasonality: peaks in Sep both years (demand starts climbing in Sep). Have stock landed by Jul
Research confidence (price + brands): high
Fall dresses are women’s dresses designed for cooler autumn weather, typically made in heavier or layered-friendly fabrics and sold in seasonal silhouettes like midi, maxi, shirt, knit, tiered, or belted styles. They are worn for everyday use, office wear, weddings, and other events during the fall season.
Sherpa clogs
Keyword measured:sherpa clogs
Searches per month: 1,400 (12-month average; monthly mean 1,409 over the last 12 months vs 1,038 the 12 months before)
Year-over-year growth: +36% (total searches 16,906 over the last 12 months vs 12,462 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $20-$175
Brands making it: Birkenstock, Gap
Commonly sold through: Target, eBay
Research confidence (price + brands): high
Sherpa clogs are slip-on shoes with a clog-style body and a soft sherpa-lined interior or trim. They are designed to provide warmth and a cozy feel for casual indoor or outdoor wear.
Holiday party dresses
Keyword measured:holiday party dress
Searches per month: 12,000 (12-month average; monthly mean 11,702 over the last 12 months vs 9,014 the 12 months before)
Year-over-year growth: +30% (total searches 140,420 over the last 12 months vs 108,162 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Brands making it: Petal & Pup, Ann Taylor, Express, Reformation
Commonly sold through: Anthropologie, Lulus, Free People
Seasonality: peaks in Nov both years (demand starts climbing in Nov). Have stock landed by Sep
Research confidence (price + brands): high
A holiday party dress is a dress worn to festive events during the winter holiday season, usually in styles such as velvet, sequins, satin, or other dressy fabrics. It is typically designed to look more formal or celebratory than an everyday dress.
Barn jackets
Keyword measured:barn jacket
Searches per month: 16,000 (12-month average; monthly mean 16,426 over the last 12 months vs 12,947 the 12 months before)
Year-over-year growth: +27% (total searches 197,111 over the last 12 months vs 155,360 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $118-$598
Brands making it: Barbour, L.L.Bean, Filson, Patagonia
Commonly sold through: Bloomingdale's, Boot Barn, Nordstrom
Seasonality: peaks in Sep both years (demand starts climbing in Sep). Have stock landed by Jul
Research confidence (price + brands): high
A barn jacket is a waist- to hip-length outerwear jacket originally made for farm and outdoor work. It is usually built from durable fabric such as waxed cotton, canvas, or heavy twill, often with a roomy fit, pockets, and sometimes a corduroy collar.
Food & drink (9)
Protein sodas
Keyword measured:protein soda
Searches per month: 12,000 (12-month average; monthly mean 11,893 over the last 12 months vs 1,550 the 12 months before)
Year-over-year growth: +667% (total searches 142,712 over the last 12 months vs 18,606 the 12 months before)
Brands making it: Barebells, Koia, Clean Simple Eats, Bucked Up
Research confidence (price + brands): high
Protein soda is a carbonated soft drink that contains added protein, usually from whey, pea protein, or collagen. It is sold as a fizzy alternative to protein shakes, often in clear, soda-like flavors rather than thick dairy-style drinks.
Organic beet juice
Keyword measured:organic beet juice
Searches per month: 2,100 (12-month average; monthly mean 2,146 over the last 12 months vs 1,114 the 12 months before)
Year-over-year growth: +93% (total searches 25,751 over the last 12 months vs 13,373 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Organic beet juice is a beverage made by pressing beets into liquid, usually with a small amount of lemon juice to balance the earthy flavor. It is sold as a ready-to-drink juice, often pasteurized and packaged in bottles or multi-packs.
Pumpkin chai
Keyword measured:pumpkin chai
Searches per month: 2,500 (12-month average; monthly mean 2,484 over the last 12 months vs 1,335 the 12 months before)
Year-over-year growth: +86% (total searches 29,811 over the last 12 months vs 16,016 the 12 months before)
Brands making it: Tazo, Twinings, The Republic of Tea, Starbucks
Seasonality: peaks in Sep both years (demand starts climbing in Sep). Have stock landed by Jul
Research confidence (price + brands): medium
Pumpkin chai is a spiced tea drink made by combining chai tea with pumpkin puree or pumpkin flavoring, milk, and sweetener. It is usually served hot and tastes like a pumpkin-spice latte with black tea instead of espresso.
Protein ramen noodles
Keyword measured:protein ramen noodles
Searches per month: 2,200 (12-month average; monthly mean 2,236 over the last 12 months vs 1,245 the 12 months before)
Year-over-year growth: +80% (total searches 26,835 over the last 12 months vs 14,944 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $2.50-$30 per pack
Brands making it: Nissin Foods, immi, Sun Noodle
Research confidence (price + brands): medium
Protein ramen noodles are ramen-style noodles or instant noodle soups formulated to contain more protein than standard ramen. They may get protein from added ingredients like wheat gluten, soy, egg, dairy, or legume-based noodles, and are sold as shelf-stable dry noodles or instant cups/bowls.
Dragon fruit syrups
Keyword measured:dragon fruit syrup
Searches per month: 2,500 (12-month average; monthly mean 2,450 over the last 12 months vs 1,521 the 12 months before)
Year-over-year growth: +61% (total searches 29,397 over the last 12 months vs 18,251 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $10-$18
Brands making it: Torani, Monin, Syruvia
Commonly sold through: Amazon, Etsy
Caution: total demand is up, but its strongest month (Apr) was 19% lower than the year before. Growth is coming from a higher floor, not a higher ceiling
Research confidence (price + brands): high
Dragon fruit syrup is a sweet liquid made from dragon fruit, sugar, and water, used to flavor drinks and desserts. It is sold either as a commercial bar syrup or as a homemade fruit syrup.
Sea salt (sal marina)
Keyword measured:sal marina
Searches per month: 2,800 (12-month average; monthly mean 2,846 over the last 12 months vs 1,845 the 12 months before)
Year-over-year growth: +54% (total searches 34,150 over the last 12 months vs 22,144 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $3-$12
Brands making it: Loisa, Morton Salt, SAL MARINA LA CENTRAL, DICOMERE
Research confidence (price + brands): high
Sea salt is salt made by evaporating seawater or saltwater from salt lakes, leaving behind crystals that are sold as a seasoning. It can be sold fine or coarse and is used in cooking and finishing food.
Mineral salts
Keyword measured:mineral salt
Searches per month: 6,300 (12-month average; monthly mean 6,269 over the last 12 months vs 4,145 the 12 months before)
Year-over-year growth: +51% (total searches 75,225 over the last 12 months vs 49,735 the 12 months before)
Brands making it: Redmond, Himalayan Chef, Celtic Sea Salt, Morton
Research confidence (price + brands): high
Mineral salts are salt products that retain naturally occurring trace minerals such as magnesium, potassium, and calcium instead of being highly refined. They are used as seasoning and, in some cases, as electrolyte sources or bath/skin products.
Tinned sardines
Keyword measured:sardines in water
Searches per month: 2,700 (12-month average; monthly mean 2,674 over the last 12 months vs 1,899 the 12 months before)
Year-over-year growth: +41% (total searches 32,088 over the last 12 months vs 22,783 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $2-$4/can
Brands making it: Wild Planet, King Oscar, Chicken of the Sea, Season
Research confidence (price + brands): high
Tinned sardines are small fish that are cleaned, cooked, and sealed in a can for shelf-stable storage. In the "in water" version, they are packed in water instead of oil or sauce, usually for a simpler taste and lower added fat.
Lactose-free mozzarella
Keyword measured:lactose free mozzarella
Searches per month: 1,000 (12-month average; monthly mean 1,033 over the last 12 months vs 773 the 12 months before)
Year-over-year growth: +34% (total searches 12,391 over the last 12 months vs 9,277 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $4-$8
Brands making it: Galbani, Green Valley Creamery, Trevalli
Commonly sold through: Safeway
Research confidence (price + brands): high
Lactose-free mozzarella is a mozzarella-style cheese made from real milk but treated with the enzyme lactase so the lactose is broken down or removed. It is sold in forms like blocks, shredded cheese, and string cheese, and is used the same way as regular mozzarella for melting, pizza, pasta, and snacking.
Beauty & personal care (7)
Bee venom serums
Keyword measured:bee venom serum
Searches per month: 1,800 (12-month average; monthly mean 1,822 over the last 12 months vs 452 the 12 months before)
Year-over-year growth: +304% (total searches 21,868 over the last 12 months vs 5,419 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $15-$165 per bottle
Brands making it: Rodial, Manuka Health
Commonly sold through: Amazon, eBay, Walmart
Research confidence (price + brands): medium
Bee venom serum is a topical facial serum containing a diluted bee venom extract, typically blended with other skincare actives such as hyaluronic acid or peptides. Sellers position it as an anti-aging product, marketing it for the appearance of fine lines and skin texture. It is sold as part of the broader category of bioactive or ingredient-led serums.
Cluster lash glue
Keyword measured:lash glue for clusters
Searches per month: 1,400 (12-month average; monthly mean 1,421 over the last 12 months vs 685 the 12 months before)
Year-over-year growth: +108% (total searches 17,052 over the last 12 months vs 8,215 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $6-$12
Brands making it: Ardell, KISS, FlutterHabit, Lashify
Research confidence (price + brands): high
Cluster lash glue is a cosmetic adhesive made to attach small groups of false eyelashes, called clusters, to the natural lash line. It is typically sold as a bond-and-seal system or a lash adhesive for DIY lash-extension-style application at home.
Women’s gift sets
Keyword measured:gift sets women
Searches per month: 2,500 (12-month average; monthly mean 2,460 over the last 12 months vs 1,238 the 12 months before)
Year-over-year growth: +99% (total searches 29,521 over the last 12 months vs 14,862 the 12 months before)
Keyword difficulty: 12, Medium (~12 referring domains needed to reach page one)
Typical retail price: $15-$150
Brands making it: Bath & Body Works, L'Occitane, The Body Shop
Commonly sold through: Sephora, Nordstrom, Macy's
Seasonality: peaks in Dec both years (demand starts climbing in Dec). Have stock landed by Oct
Research confidence (price + brands): high
Women’s gift sets are bundled products designed for gifting, usually combining items like skincare, body care, fragrance, makeup, or self-care accessories in one package. In retail, they are sold as ready-made presents rather than single items.
Hypochlorous acid skin sprays
Keyword measured:hypochlorous acid spray for skin
Searches per month: 1,900 (12-month average; monthly mean 1,858 over the last 12 months vs 986 the 12 months before)
Year-over-year growth: +88% (total searches 22,301 over the last 12 months vs 11,838 the 12 months before)
Brands making it: CLn Skin Care, Tower 28 Beauty, e11ement, Briotech
Seasonality: one anomalous spike in Aug, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): high
A hypochlorous acid (HOCl) skin spray is a water-based mist containing a low concentration of hypochlorous acid, a chlorine-derived compound also used in surface disinfectants and contact lens solutions. Sellers position it as a gentle, fragrance-free spray for the face and body, and shoppers commonly buy it for use on acne-prone, sensitive, or irritated skin. It is also marketed as a post-workout refresh mist and a pre- or post-makeup setting spray.
Sonic dermaplaning tools
Keyword measured:sonic dermaplaning tool
Searches per month: 1,200 (12-month average; monthly mean 1,168 over the last 12 months vs 852 the 12 months before)
Year-over-year growth: +37% (total searches 14,011 over the last 12 months vs 10,220 the 12 months before)
Caution: total demand is up, but its strongest month (Nov) was 70% lower than the year before. Growth is coming from a higher floor, not a higher ceiling
Seasonality: one anomalous spike in Nov, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): high
A sonic dermaplaning tool is a handheld facial device combining a blade or sharpened edge with vibration. Users run it across the face in short strokes to shear away fine facial hair (commonly called peach fuzz) and surface-level dead skin cells. Sellers market these tools as delivering smoother-feeling skin and a cleaner base for makeup application, positioning them as a home alternative to professional dermaplaning treatments.
Cherry red hair dye
Keyword measured:cherry red hair dye
Searches per month: 6,800 (12-month average; monthly mean 6,848 over the last 12 months vs 5,218 the 12 months before)
Year-over-year growth: +31% (total searches 82,172 over the last 12 months vs 62,614 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $5-$30
Brands making it: Revlon, L'Oréal Paris, Garnier, Manic Panic
Research confidence (price + brands): high
Cherry red hair dye is a hair coloring product that deposits a deep red shade with red-cherry or wine-like undertones onto hair. It is sold in permanent, demi-permanent, semi-permanent, and temporary formulas, and some versions are designed to work best on pre-lightened hair while others can color darker bases more deeply.
Ketoconazole shampoos
Keyword measured:ketoconazole shampoo
Searches per month: 104,000 (12-month average; monthly mean 103,823 over the last 12 months vs 83,803 the 12 months before)
Year-over-year growth: +24% (total searches 1,245,879 over the last 12 months vs 1,005,635 the 12 months before)
Keyword difficulty: 36, Hard (~48 referring domains needed to reach page one)
Typical retail price: $10-$25
Brands making it: Nizoral, Equate, CVS Health
Commonly sold through: Amazon, Walmart, Walgreens
Research confidence (price + brands): high
Ketoconazole shampoo is a scalp-wash product formulated with the active ingredient ketoconazole, an azole compound. It is sold in two concentrations, a 1% version available over the counter and a 2% version sold through prescription channels. Shoppers buy it for visible scalp concerns such as flaking, itching, and redness, and sellers position it as a targeted scalp treatment rather than a general cleansing shampoo.
Party & seasonal (8)
Kids' Stitch costumes
Keyword measured:stitch costume kids
Searches per month: 5,700 (12-month average; monthly mean 5,675 over the last 12 months vs 1,102 the 12 months before)
Year-over-year growth: +415% (total searches 68,099 over the last 12 months vs 13,220 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $25-$70
Brands making it: Disney, Disguise
Commonly sold through: Target, Spirit Halloween, HalloweenCostumes.com
Research confidence (price + brands): high
A kids' Stitch costume is a child-sized dress-up outfit made to look like Stitch, the blue alien character from Disney's Lilo & Stitch. It usually comes as a jumpsuit, kigurumi onesie, dress, or inflatable suit for Halloween and cosplay.
Bug costumes
Keyword measured:bug costume
Searches per month: 2,800 (12-month average; monthly mean 2,817 over the last 12 months vs 756 the 12 months before)
Year-over-year growth: +273% (total searches 33,803 over the last 12 months vs 9,072 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $15-$60
Brands making it: Smiffys, Chasing Fireflies
Commonly sold through: HalloweenCostumes.com, Fun.com
Research confidence (price + brands): high
Bug costumes are wearable outfits or accessories that make a person look like an insect or other bug, such as a bee, ladybug, spider, or butterfly. They are usually used for Halloween, costume parties, or dress-up events.
Y2K costumes
Keyword measured:y2k costume
Searches per month: 2,500 (12-month average; monthly mean 2,528 over the last 12 months vs 1,020 the 12 months before)
Year-over-year growth: +148% (total searches 30,341 over the last 12 months vs 12,240 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $20-$80
Brands making it: I.Am.Gia, Edikted, Leg Avenue, Roma Costume
Commonly sold through: Fashion Nova, Dolls Kill
Seasonality: peaks in Oct both years (demand starts climbing in Oct). Have stock landed by Aug
Research confidence (price + brands): medium
Y2K costumes are outfits styled to look like late-1990s and early-2000s fashion. They usually use items like low-rise pants, baby tees, velour tracksuits, mini skirts, chunky jewelry, tinted sunglasses, and baguette bags to create a nostalgic early-aughts look.
Pyramid Head costumes
Keyword measured:pyramid head costume
Searches per month: 4,000 (12-month average; monthly mean 4,034 over the last 12 months vs 2,148 the 12 months before)
Year-over-year growth: +88% (total searches 48,408 over the last 12 months vs 25,773 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $45-$175
Brands making it: LoveCosplay, Disguise, Rubies, CosplaySky
Seasonality: peaks in Oct both years (demand starts climbing in Oct). Have stock landed by Aug
Research confidence (price + brands): medium
A Pyramid Head costume is a horror cosplay outfit based on the Silent Hill character, usually centered on a large triangular helmet, a stained apron or robe, gloves, and a prop oversized knife. It is typically sold or made as separate pieces rather than as one simple mask-and-suit set.
Embroidered Christmas stockings
Keyword measured:embroidered christmas stockings
Searches per month: 2,700 (12-month average; monthly mean 2,745 over the last 12 months vs 1,556 the 12 months before)
Year-over-year growth: +76% (total searches 32,940 over the last 12 months vs 18,673 the 12 months before)
Seasonality: peaks in Dec both years (demand starts climbing in Nov). Have stock landed by Sep
Research confidence (price + brands): high
A Christmas stocking is a fabric sock-shaped holiday decoration that hangs by a fireplace, wall, or staircase and is used to hold small gifts or treats. An embroidered Christmas stocking has stitched names, monograms, or holiday designs worked into the fabric for personalization and decoration.
Inflatable adult costumes
Keyword measured:inflatable costumes for adults
Searches per month: 2,700 (12-month average; monthly mean 2,700 over the last 12 months vs 2,013 the 12 months before)
Year-over-year growth: +34% (total searches 32,406 over the last 12 months vs 24,158 the 12 months before)
Brands making it: Morphsuits, Party City, Costume SuperCenter
Commonly sold through: HalloweenCostumes.com
Seasonality: peaks in Oct both years (demand starts climbing in Oct). Have stock landed by Aug
Research confidence (price + brands): high
Inflatable adult costumes are oversized wearable outfits made from lightweight fabric with a battery-powered fan that keeps them puffed up. They create a bulky, cartoon-like shape and are worn for parties, Halloween, and novelty events.
Zoro costumes
Keyword measured:zoro costume
Searches per month: 3,200 (12-month average; monthly mean 3,187 over the last 12 months vs 2,482 the 12 months before)
Year-over-year growth: +28% (total searches 38,241 over the last 12 months vs 29,789 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $25-$120
Brands making it: COSPA, RoleCosplay, Miccostumes, A.Cos
Caution: total demand is up, but its strongest month (Oct) was 12% lower than the year before. Growth is coming from a higher floor, not a higher ceiling
Seasonality: peaks in Oct both years (demand starts climbing in Oct). Have stock landed by Aug
Research confidence (price + brands): medium
A Zoro costume is a dress-up outfit modeled after Roronoa Zoro, the swordsman from One Piece. It usually includes clothing pieces that copy one of his anime looks, such as his Wano-style kimono or his earlier green sash and black pants outfit.
Grinch tree skirts
Keyword measured:grinch tree skirt
Searches per month: 3,200 (12-month average; monthly mean 3,172 over the last 12 months vs 2,546 the 12 months before)
Year-over-year growth: +25% (total searches 38,066 over the last 12 months vs 30,547 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $10-$100 per skirt
Brands making it: Dollar General, Williams Sonoma, Wondapop
Commonly sold through: Hobby Lobby
Seasonality: peaks in Nov both years (demand starts climbing in Nov). Have stock landed by Sep
Research confidence (price + brands): medium
A Grinch tree skirt is a circular fabric mat placed around the base of a Christmas tree to hide the stand and catch fallen needles. It is decorated with imagery from How the Grinch Stole Christmas, usually the Grinch, Whoville colors, or related phrases.
Electronics (7)
VHS TV combo units
Keyword measured:vhs tv combo
Searches per month: 1,300 (12-month average; monthly mean 1,254 over the last 12 months vs 361 the 12 months before)
Year-over-year growth: +247% (total searches 15,043 over the last 12 months vs 4,334 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $40-$250
Brands making it: Sony, Panasonic, Toshiba, Sylvania
Research confidence (price + brands): high
A VHS TV combo unit is a television with a built-in VHS tape player in the same cabinet. It lets you watch analog TV and play VHS cassettes without a separate VCR.
Recording glasses
Keyword measured:lentes que graban
Searches per month: 1,300 (12-month average; monthly mean 1,338 over the last 12 months vs 440 the 12 months before)
Year-over-year growth: +204% (total searches 16,058 over the last 12 months vs 5,276 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $250-$400
Brands making it: Ray-Ban Meta, Oakley Meta, ROKID, XREAL
Research confidence (price + brands): medium
Recording glasses are eyeglasses or sunglasses with a built-in camera and audio hardware that let the wearer take photos or record video hands-free. In this category, the product is usually an ordinary-looking frame with internal storage, microphones, and a capture button or voice control.
VCR/TV combos
Keyword measured:vcr tv
Searches per month: 2,900 (12-month average; monthly mean 2,885 over the last 12 months vs 1,025 the 12 months before)
Year-over-year growth: +181% (total searches 34,616 over the last 12 months vs 12,302 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $80-$400
Brands making it: Magnavox, Toshiba, Sylvania, Broksonic
Research confidence (price + brands): high
A VCR/TV combo is a television with a VCR built into the same cabinet, so it can display broadcast or video input while also playing and recording VHS tapes. Some newer combo units also include a DVD player, but the core idea is one integrated TV-plus-tape machine.
Crossbody phone straps
Keyword measured:crossbody phone strap
Searches per month: 2,100 (12-month average; monthly mean 2,067 over the last 12 months vs 871 the 12 months before)
Year-over-year growth: +137% (total searches 24,804 over the last 12 months vs 10,451 the 12 months before)
Brands making it: Apple, CASETiFY, Case-Mate, Orbitkey
Research confidence (price + brands): high
A crossbody phone strap is a wearable strap or lanyard that attaches to a phone case or phone attachment and lets the phone hang across the body. It is used to keep the phone accessible while leaving the user’s hands free.
Screen-free digital cameras
Keyword measured:screen free digital camera
Searches per month: 1,100 (12-month average; monthly mean 1,054 over the last 12 months vs 462 the 12 months before)
Year-over-year growth: +128% (total searches 12,645 over the last 12 months vs 5,543 the 12 months before)
Seasonality: one anomalous spike in Aug, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): medium
A screen-free digital camera is a small point-and-shoot camera that records photos digitally but does not have a rear LCD for previewing images or changing many settings. You see your pictures only after transferring them to a phone or computer, which makes the camera feel closer to a disposable film camera than a typical digital compact.
Smart vending machines
Keyword measured:smart vending machine
Searches per month: 1,600 (12-month average; monthly mean 1,633 over the last 12 months vs 870 the 12 months before)
Year-over-year growth: +88% (total searches 19,595 over the last 12 months vs 10,436 the 12 months before)
Brands making it: Genius Vend, Selecta, Televend, Vending Concepts
Commonly sold through: Vending.com
Research confidence (price + brands): medium
A smart vending machine is an automated retail machine that uses internet connectivity, sensors, software, and digital payment systems to sell products without an attendant. It typically adds features like touchscreen browsing, cashless checkout, remote inventory monitoring, and usage analytics.
Open-ear earbuds
Keyword measured:open ear earbuds
Searches per month: 13,000 (12-month average; monthly mean 13,254 over the last 12 months vs 9,370 the 12 months before)
Year-over-year growth: +42% (total searches 159,051 over the last 12 months vs 112,440 the 12 months before)
Keyword difficulty: 12, Medium (~12 referring domains needed to reach page one)
Typical retail price: $60-$300
Brands making it: Shokz, Bose, soundcore, Skullcandy
Research confidence (price + brands): high
Open-ear earbuds are wireless earphones that sit outside or just beside the ear canal instead of sealing it shut. They let you listen to audio while still hearing ambient sounds around you.
Jewellery & accessories (5)
Designer jewellery
Keyword measured:designer jewelry sale
Searches per month: 1,500 (12-month average; monthly mean 1,507 over the last 12 months vs 923 the 12 months before)
Year-over-year growth: +63% (total searches 18,084 over the last 12 months vs 11,073 the 12 months before)
Brands making it: Cartier, Tiffany & Co., Bulgari, Van Cleef & Arpels
Commonly sold through: Saks Fifth Avenue, Farfetch, Nordstrom
Seasonality: one anomalous spike in Aug, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): high
Designer jewellery is jewelry made by fashion or luxury brands rather than generic manufacturers. It typically includes items like rings, earrings, necklaces, bracelets, and charms sold under a recognizable designer name; in a sale context, these pieces are discounted from their regular retail price.
Lab-grown emerald rings
Keyword measured:lab grown emerald ring
Searches per month: 1,000 (12-month average; monthly mean 1,010 over the last 12 months vs 646 the 12 months before)
Year-over-year growth: +56% (total searches 12,121 over the last 12 months vs 7,752 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $300-$3,000
Brands making it: Angara, Helzberg, Grown Brilliance, Diamondere
Research confidence (price + brands): high
A lab-grown emerald ring is a ring set with an emerald that was created in a controlled laboratory environment instead of being mined from the earth. The stone has the same chemical and physical properties as a natural emerald, but it is grown artificially and then cut and set into jewelry.
Lab-created diamond engagement rings
Keyword measured:lab created diamond engagement rings
Searches per month: 3,800 (12-month average; monthly mean 3,800 over the last 12 months vs 2,736 the 12 months before)
Year-over-year growth: +39% (total searches 45,596 over the last 12 months vs 32,838 the 12 months before)
Keyword difficulty: 32, Hard (~40 referring domains needed to reach page one)
Typical retail price: $550-$4000
Brands making it: Grown Brilliance, With Clarity, Clean Origin, MiaDonna
Research confidence (price + brands): high
An engagement ring that features a diamond grown in a laboratory instead of mined from the earth. The stone is sold as having the same physical, chemical, and optical properties as a natural diamond.
Bezel rings
Keyword measured:bezel ring
Searches per month: 4,800 (12-month average; monthly mean 4,771 over the last 12 months vs 3,513 the 12 months before)
Year-over-year growth: +36% (total searches 57,248 over the last 12 months vs 42,157 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $500-$5,000
Brands making it: VRAI, Brilliant Earth, Blue Nile, Clean Origin
Research confidence (price + brands): high
A bezel ring is a ring whose center stone is held by a continuous metal rim that wraps around the gem’s edge. The bezel can cover the stone fully or partially, creating a smooth, low-profile look and added protection.
Elongated hexagon engagement rings
Keyword measured:elongated hexagon engagement ring
Searches per month: 2,000 (12-month average; monthly mean 1,977 over the last 12 months vs 1,516 the 12 months before)
Year-over-year growth: +30% (total searches 23,722 over the last 12 months vs 18,186 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $300-$12,000 per ring
Brands making it: Stienhardt, Cullen Jewellery, Felicegals, Molly Jewelry US
Research confidence (price + brands): medium
An elongated hexagon engagement ring is a ring set with a center stone cut into a six-sided hexagon shape that is longer than it is wide. It is a geometric, non-round diamond or gemstone style often used in engagement rings for its angular, modern look and finger-lengthening effect.
Health & wellness (3)
Infrared saunas with red light therapy
Keyword measured:infrared sauna with red light therapy
Searches per month: 1,500 (12-month average; monthly mean 1,493 over the last 12 months vs 658 the 12 months before)
Year-over-year growth: +127% (total searches 17,917 over the last 12 months vs 7,897 the 12 months before)
Brands making it: Sun Home Saunas (Eclipse, Pod), Jacuzzi Infrared Saunas, JNH Lifestyles (Arki Collection), SaunaBox (Pulse PRO)
Research confidence (price + brands): high
An infrared sauna with red light therapy is an enclosed heated cabin that uses infrared heaters to warm the body while built‑in LED panels emit visible red and near‑infrared light. The unit is designed so users receive heat and light therapy simultaneously in one session.
CPAP mouth tape
Keyword measured:cpap mouth tape
Searches per month: 2,800 (12-month average; monthly mean 2,762 over the last 12 months vs 2,143 the 12 months before)
Year-over-year growth: +29% (total searches 33,142 over the last 12 months vs 25,714 the 12 months before)
Brands making it: Lofta, ZzzTape, cpaphero, CPAPnation
Research confidence (price + brands): high
CPAP mouth tape is a skin-safe adhesive strip designed to be placed over the lips during sleep. It is intended for use alongside nasal or nasal-pillow CPAP masks and is marketed as a way to keep the mouth closed overnight. Sellers position it as a simple accessory to reduce air escaping through the mouth, which shoppers commonly describe as causing dry mouth and pressure loss during CPAP use.
Hormone balance tea
Keyword measured:hormone balance tea
Searches per month: 3,400 (12-month average; monthly mean 3,417 over the last 12 months vs 2,735 the 12 months before)
Year-over-year growth: +25% (total searches 41,008 over the last 12 months vs 32,819 the 12 months before)
Brands making it: Traditional Medicinals, Pukka Herbs, Yogi, Rishi Tea
Research confidence (price + brands): high
Herbal or green tea blends sold under 'hormone balance' or women's wellness branding, typically containing ingredients such as spearmint, chamomile, chasteberry, or green tea. Brewed as a hot drink, they are marketed as a daily wellness ritual, with sellers positioning them as a gentle, non-prescription option that shoppers buy for cycle support, PMS relief, perimenopause comfort, or stress and sleep concerns.
Home decor (2)
Front door fall wreaths
Keyword measured:fall wreath for front door
Searches per month: 4,300 (12-month average; monthly mean 4,321 over the last 12 months vs 2,165 the 12 months before)
Year-over-year growth: +100% (total searches 51,850 over the last 12 months vs 25,977 the 12 months before)
Brands making it: Darby Creek Trading, TwoInspireYou
Commonly sold through: Balsam Hill, Hobby Lobby
Seasonality: peaks in Sep both years (demand starts climbing in Sep). Have stock landed by Jul
Research confidence (price + brands): high
A front door fall wreath is a decorative circular hanging made from materials like artificial leaves, flowers, berries, wheat, pumpkins, or vines. It is designed to be displayed on an exterior door to signal autumn and add seasonal entryway decor.
Cloud sectional couches
Keyword measured:cloud sectional couch
Searches per month: 3,500 (12-month average; monthly mean 3,450 over the last 12 months vs 2,298 the 12 months before)
Year-over-year growth: +50% (total searches 41,404 over the last 12 months vs 27,574 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $345-$2,630
Brands making it: RH, KFROOMS, Atunus Home, WJShome
Research confidence (price + brands): high
A cloud sectional couch is a large living-room sofa made of multiple connected pieces, usually with very deep seats and oversized cushions. It is designed to feel extra soft and “sink-in” comfortable, often with a modular layout that can be rearranged.
Crafts & hobbies (4)
Mouse house craft kits
Keyword measured:mouse house
Searches per month: 10,000 (12-month average; monthly mean 10,336 over the last 12 months vs 5,200 the 12 months before)
Year-over-year growth: +99% (total searches 124,027 over the last 12 months vs 62,394 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $13-$40
Brands making it: Sam & Julia, Corrine Lapierre, Wicked Uncle
Research confidence (price + brands): high
A mouse house craft kit is a DIY set for making a tiny decorative house or room for toy mice, usually from felt, wood, cardboard, or printed paper parts. It often includes pre-cut pieces, glue or sewing materials, and small accessories like doors, furniture, or mouse figures.
Funny stickers
Keyword measured:funny stickers
Searches per month: 28,000 (12-month average; monthly mean 28,347 over the last 12 months vs 14,715 the 12 months before)
Year-over-year growth: +93% (total searches 340,168 over the last 12 months vs 176,580 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $2-$15
Brands making it: Redbubble, Zazzle, Teepublic
Commonly sold through: Etsy
Research confidence (price + brands): high
Funny stickers are small adhesive labels or decals printed with jokes, memes, puns, cartoons, or other humorous graphics. People stick them on laptops, water bottles, phones, notebooks, cars, and packaging as decoration or as a playful gift item.
Needlepoint ornaments
Keyword measured:needlepoint ornaments
Searches per month: 1,200 (12-month average; monthly mean 1,218 over the last 12 months vs 706 the 12 months before)
Year-over-year growth: +72% (total searches 14,613 over the last 12 months vs 8,472 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $25-$125
Brands making it: Atlantic Blue Canvas, Needlepaint
Commonly sold through: Etsy, Needlepoint.com
Seasonality: peaks in Nov both years (demand starts climbing in Nov). Have stock landed by Sep
Research confidence (price + brands): high
Needlepoint ornaments are small decorative items stitched on canvas with yarn or thread, then finished into hanging holiday ornaments or other small keepsakes. They are usually sold as kits or canvases that the maker completes and then backs, trims, and adds a loop for hanging.
Pin maker machines
Keyword measured:pin maker machine
Searches per month: 3,800 (12-month average; monthly mean 3,797 over the last 12 months vs 2,305 the 12 months before)
Year-over-year growth: +65% (total searches 45,563 over the last 12 months vs 27,656 the 12 months before)
Brands making it: American Button Machines, VEVOR, MK.Bear, IDGAMAX
Research confidence (price + brands): medium
A pin maker machine is a hand press used to make small wearable buttons or pins from printed paper, metal shells, and clear protective film. It cuts and assembles the parts into finished badge-style accessories, often used for crafts, events, or custom merch.
Pet supplies (3)
Hypoallergenic cat litter
Keyword measured:hypoallergenic cat litter
Searches per month: 1,800 (12-month average; monthly mean 1,830 over the last 12 months vs 1,028 the 12 months before)
Year-over-year growth: +78% (total searches 21,964 over the last 12 months vs 12,331 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $10-$30
Brands making it: Dr. Elsey's, Cat's Pride, Ökocat, Fresh News
Research confidence (price + brands): high
Hypoallergenic cat litter is a cat litter formula made to reduce common irritants like dust, fragrance, and harsh additives. It still absorbs urine and helps control odor, but it is usually marketed as unscented and low-dust or made from softer materials like paper, wood, silica, or plant-based pellets.
Cat allergy food
Keyword measured:cat allergy food
Searches per month: 1,900 (12-month average; monthly mean 1,876 over the last 12 months vs 1,149 the 12 months before)
Year-over-year growth: +63% (total searches 22,513 over the last 12 months vs 13,784 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $25-$90
Brands making it: Purina, Hill's Pet Nutrition, Royal Canin, Blue Buffalo
Research confidence (price + brands): high
Cat allergy food is a category of cat food formulated with restricted or modified ingredients. Products typically feature a single or novel protein source, limited ingredient lists, or hydrolyzed proteins, where protein molecules are broken down into smaller components. Sellers position these formulas as suitable for cats whose owners suspect a sensitivity to common ingredients found in standard cat food.
Dog detangling sprays
Keyword measured:dog detangling spray
Searches per month: 1,400 (12-month average; monthly mean 1,412 over the last 12 months vs 1,112 the 12 months before)
Year-over-year growth: +27% (total searches 16,946 over the last 12 months vs 13,348 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $5-$26
Brands making it: Bodhi Dog, TropiClean, Burt's Bees
Commonly sold through: Amazon, Chewy
Research confidence (price + brands): high
A dog detangling spray is a leave-in grooming liquid sprayed onto a dog’s coat to help loosen knots, mats, and tangles so a brush or comb can move through more easily. It is typically used on wet or dry fur and is often formulated as a conditioning spray that also softens and smooths the coat.
Baby & kids (1)
Smash cakes for babies
Keyword measured:smash cake for baby
Searches per month: 2,000 (12-month average; monthly mean 1,952 over the last 12 months vs 1,010 the 12 months before)
Year-over-year growth: +93% (total searches 23,429 over the last 12 months vs 12,116 the 12 months before)
Brands making it: Baked by Melissa, Crumbl, Milk Bar, Whole Foods Market
Research confidence (price + brands): high
A smash cake is a small, soft cake made for a baby's first birthday so the child can grab, squeeze, and eat it during photos or a celebration. It is usually frosted and sized much smaller than a regular birthday cake, often in mini or 4- to 6-inch pans.
Auto & tools (3)
Tire tread depth gauges
Keyword measured:tire tread depth gauge
Searches per month: 5,500 (12-month average; monthly mean 5,476 over the last 12 months vs 2,153 the 12 months before)
Year-over-year growth: +154% (total searches 65,711 over the last 12 months vs 25,838 the 12 months before)
Keyword difficulty: 0, Easy (no referring domains needed to reach page one)
Typical retail price: $3-$20
Brands making it: Slime, J.J. Keller, AstroAI, PCL
Seasonality: peaks in Aug both years (demand starts climbing in Aug). Have stock landed by Jun
Research confidence (price + brands): high
A tire tread depth gauge is a small hand tool that measures how much rubber remains in a tire’s grooves, usually in 32nds of an inch or millimeters. It helps drivers tell when tires are worn and need replacement.
Compact wheel loaders
Keyword measured:compact wheel loader
Searches per month: 2,300 (12-month average; monthly mean 2,252 over the last 12 months vs 969 the 12 months before)
Year-over-year growth: +132% (total searches 27,028 over the last 12 months vs 11,626 the 12 months before)
Brands making it: Caterpillar, John Deere, CASE Construction Equipment, Giant Loaders
Research confidence (price + brands): high
A compact wheel loader is a small, articulated loader with a front bucket and attachment options that is used to move dirt, gravel, snow, pallets, and other materials. It is built for jobsites and spaces where a full-size wheel loader would be too large.
Thermostat replacement car parts
Keyword measured:thermostat replacement car
Searches per month: 1,000 (12-month average; monthly mean 967 over the last 12 months vs 642 the 12 months before)
Year-over-year growth: +51% (total searches 11,604 over the last 12 months vs 7,705 the 12 months before)
Brands making it: CarParts.com, Motorad, Gates, ACDelco
Commonly sold through: AutoZone, NAPA Auto Parts, Haynes
Seasonality: peaks in Jan both years (demand starts climbing in Jan). Have stock landed by Nov
Research confidence (price + brands): medium
A car thermostat is a valve in the engine cooling system that helps control engine temperature by regulating when coolant flows to the radiator. A thermostat replacement is the new part installed when the original thermostat sticks open or closed, which can cause overheating or slow warm-up.
Garden & outdoor (2)
DEET insect repellents
Keyword measured:deet insect repellent
Searches per month: 1,500 (12-month average; monthly mean 1,485 over the last 12 months vs 463 the 12 months before)
Year-over-year growth: +221% (total searches 17,823 over the last 12 months vs 5,555 the 12 months before)
Keyword difficulty: 39, Hard (~54 referring domains needed to reach page one)
Typical retail price: $5-$20
Brands making it: Ben's, OFF!, Cutter, Repel
Seasonality: one anomalous spike in Aug, not a repeating annual pattern. treat the average as the real demand level, not the peak
Research confidence (price + brands): high
DEET insect repellent is a skin- or clothing-applied insect repellent made with the active ingredient DEET, a clear-to-amber liquid used to deter mosquitoes, ticks, flies, and other biting insects. It is sold in sprays, lotions, wipes, sticks, and similar formats for outdoor use.
Waterproof LED outdoor lights
Keyword measured:waterproof outdoor lights led
Searches per month: 1,200 (12-month average; monthly mean 1,234 over the last 12 months vs 406 the 12 months before)
Year-over-year growth: +204% (total searches 14,811 over the last 12 months vs 4,867 the 12 months before) (some recent months are Ahrefs-modelled, see Method)
Brands making it: Super Bright LEDs, PrimeLights, Ecoocity LED, Govee
Commonly sold through: Amazon, Walmart
Research confidence (price + brands): medium
Waterproof outdoor LED lights are LED lighting products designed for use outside, with sealed or weather-resistant housings that help protect the electronics from rain, splashes, and moisture. They are sold as strip lights, flood lights, string lights, and similar fixtures for patios, decks, yards, walkways, and decorative exterior lighting.
Method
All the data comes from Ahrefs Keywords Explorer, pulled for the US in August 2026. Instead of starting from seed keywords, we sorted the whole database by growth and kept terms whose results show a shopping carousel, a good sign Google reads the query as someone wanting to buy. Branded terms are excluded, and we kept only categories a merchant could realistically stock.
Growth compares the last 12 months against the 12 before, rather than a shorter window, which can land in a seasonal product's quiet period and make an ordinary lull look like a surge. An earlier version of this list had holiday party dresses at the top on "+1,784% growth" when their November peak hadn't moved at all. Every entry shows the exact keyword behind its numbers, so you can check any of it yourself. Source: Ahrefs via Letaido.
How to find trending products in your niche
Ahrefs’ Keywords Explorer gives you access to the same database we used in this study. Follow these steps:
Enter types of products specific to your niche (aka seed keywords). For example, in pet supplies these could be “calming vests, car seat covers, cat leashes, cooling mats, dog bandanas, dog collars, gps trackers, orthopedic beds”, etc. Make sure to select the right country.
Go to the Matching terms report.Make sure to enable growth metrics in the columns setting (3, 6, or 12 months).
Sort the results by growth. You can also set additional filters, such as minimum search volume or keyword difficulty (KD).
Tip: if your initial keyword list is mixed, use the Ecommerce preset. This will show you keywords with shopping results and/or shopping ads in the search engine result pages.
Examples:
tip
New in Ahrefs: now you can also apply trend type filters.
Linear growth: Demand increases steadily over time at a consistent rate.
Exponential growth: Demand starts off slow but then surges rapidly.
S-curve growth: Demand builds gradually, takes off quickly, then levels out as the market saturates.
Damped growth: Demand spikes early but quickly loses momentum and flattens.
How to find trending products on ecommerce platforms like Amazon
This method shows products sold on ecommerce platforms like Amazon or eBay with the highest growth in popularity on Google Search.
Start by adding keywords related to your niche or do a blank search in Keywords Explorer to search Ahrefs’ entire keyword database. Make sure to select the correct country.
Next:
If you’re not doing a blank search, go to the Matching terms report first. Otherwise, skip to step 2.
Enter the ecommerce platform’s URL in the Target filter. Set the filter to “Show keywords target ranks in top 10”.
Turn on the Ecommerce preset.
Sort the results by Growth.
Want to find more products to sell online? Sign up for Keywords Explorer.
Mateusz Makosiewicz is a marketing researcher and educator at Ahrefs. He has been involved in marketing for over 15 years, specializing in growth marketing, content marketing, marketing strategy, and management.
Mateusz studied Advertising and Media Marketing at the University of Gdańsk. He gained his marketing experience in agencies, SaaS companies, and hardware companies where he worked in various roles, from managing advertising projects for clients to leading marketing departments.
On Ahrefs blog he writes about SEO and marketing based on experience drawn from testing probably every piece of marketing advice ever published, trial and error in startup marketing in the Silicon Valley, and tweaking growth engines like his life depended on it.