Data & Studies

Trending Products 2025: USA’s Fastest Climbers and Viral Giants (July Snapshot)

Mateusz Makosiewicz
Marketing researcher and educator at Ahrefs. Mateusz has over 10 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.
Article Performance
Data from Ahrefs
  • Linking websites

The number of websites linking to this post.

This post's estimated monthly organic search traffic.

This edition surfaces the hottest U.S. consumer‑interest spikes using 6‑month Google‑search growth. We group items by growth‑curve shape (linear vs. exponential) and current size (emerging vs. popular) so marketers can see both scale and acceleration at a glance.
  • Sports‑influencer merch is the standout story. Shedeur Sanders Browns jersey posts a 700 000 % leap, confirming that NIL‑driven drops can reach nationwide search volume overnight.

  • Affordable luxury—fragrance & food—moves up fast. Nyla perfume and Dubai chocolate strawberries show consumers are treating themselves in sub‑$50 splurges.

  • Trading‑card nostalgia widens. Four separate booster‑box or set names sit in the overall top‑20, signalling a resurgence well beyond flagship Pokémon SKUs.

  • Footwear tech trends across styles and age groups. From Nike V5 RNR to kids’ Hoka Clifton 9, searchers are hunting both performance and novelty silhouettes.

  • Bio‑hacking gadgets break out of niche. The Hydroh hydrogen water bottle keeps exponential lift, while seed‑oil and ingredient transparency queries rise in parallel.

  • DIY home & specialty tools pick up linear steam. Terms like Great Stuff Wide Spray and Walabot DIY 2 hint at summer renovation season.

  • Micro‑tech upgrades remain sticky. Narwal Freo X Ultra and Galaxy 25 Ultra show that even high‑volume electronics can still achieve double‑digit growth.

  • Data source: Ahrefs Keywords Explorer, data exports captured July 3–4, 2025, covering the top 20 keywords per bucket.

  • Window: 6‑month growth.

  • Curve fit : “Linear” vs. “Exponential” designations come straight from Ahrefs’ trend analysis.

  • Popularity cutoff – ≥10 000 U.S. monthly searches → popular; otherwise trending.

  • Ranking – Sort by highest 6‑month % growth; ties break on search volume.

Fastest‑rising U.S. search topics across all curves and sizes.

RankProductMonthly Searches6-mo Growth %
1shedeur sanders browns jersey1600701800.0
2nyla perfume140001110.4
3clair obscur: expedition 33150001001.35
4dubai chocolate strawberries26000712.12
5nike v5 rnr4900414.11
6blueberry milk stanley7200215.74
7mtg tarkir dragonstorm6500175.17
8bambu h2d16000152.36
9great stuff wide spray8000150.67
10burnjaro8700146.29
11aetherdrift commander decks13000144.32
12blooming waters pokemon19000140.03
13butterbeer goldfish7900138.99
14prismatic evolutions booster box13000135.7
15crocs echo wave9100131.54
16adidas adizero evo sl4500130.65
17hydroh hydrogen water bottle350130.59
18square golf launch monitor4000128.21
19jack black minecraft toy6800127.38
20journey together booster bundle7800127.16

Emerging items whose demand rises at an almost straight‑line pace.

RankProductMonthly Searches6-mo Growth %
1aetherdrift commander decks13000144.32
2butterbeer goldfish7900138.99
3151 blooming waters13000138.47
4labubu box110064.93
5jordan 2025 releases1900064.52
6dreo humidifier650051.85
7exciting macaron250049.17
816 pro max price490047.54
9pamos thc drink120039.31
10ipad air 11 inch m21100039.08
11small city tote bag780036.56
12magnetic wall arch25035.27
13abib collagen eye patch50033.76
14cleffa 20245033.48
15comfrt hoodies1400033.19
16rayban meta prescription40030.77
17red bull summer edition 20241100030.26
18volpam electric scooter80030.21
19frieren figures45028.1
20quick snack cucumber seeds30026.95

High‑volume staples that keep inching upward.

RankProductMonthly Searches6-mo Growth %
1aetherdrift commander decks13000144.32
2151 blooming waters13000138.47
3jordan 2025 releases1900064.52
4ipad air 11 inch m21100039.08
5comfrt hoodies1400033.19
6red bull summer edition 20241100030.26
7coco wyo coloring books2300022.22
8godzilla x kong poster1100020.46
9new balance rebel v42900020.45
10best luggage 20241300019.82
11govee floor lamp1400017.09
12owala colors1200016.65
13lamine yamal jersey2400015.74
14free people barrel jeans1200014.42
15geometry towels1600012.03
16apple airpod max3500011.17
17tarte tubing mascara1400010.82
18wicked funko pop1300010.78
19topspin 2k25690009.73
20initio cologne110009.55

Emerging items whose curves bend sharply upward—classic “going viral” behaviour.

RankProductMonthly Searches6-mo Growth %
1hydroh hydrogen water bottle350130.59
2dolce and gabbana x skims9000110.21
3wilson blade 100 v960061.32
4dji rc motion 2 controller35056.01
5cmf buds pro 2430044.48
6topps chrome 20241300042.44
7seed oil free chicken nuggets50042.42
8pink gt cut 360042.22
9kids hoka clifton 925042.19
10green vomero20039.89
11dji mini 4 pro fly more combo plus80038.91
12sd card for osmo pocket 335038.28
13asics gel nyc graphite grey black70036.62
14galaxy 25 ultra160033.68
15whale shark tracking bracelet25033.3
16narwal freo x ultra910032.98
17black asics gel-1130330032.64
18philips one blade nearby20031.96
19kd 17 metro boomin360030.95
20belfin modular couch30030.86

Large‑volume keywords experiencing runaway, compounding growth.

RankProductMonthly Searches6-mo Growth %
1topps chrome 20241300042.44
2biodance collagen mask3200022.47
3camp snap camera1000019.64
4rayban meta8200018.18
5saucony triumph 211000017.82
62024 blazer1500017.57
7blue buzzballz2000017.55
8paper dragon ideas1200016.48
9cozey couch1300016.14
10quince bedding1800014.83
11isaac mizrahi backpack1100014.65
12airpod maxes3600013.21
13bondi 8 hoka1100011.19
14turtlebox speaker1700011.13
152002r new balance2700011.11
16carote cookware2600010.55
17shapermint bra2700010.26
18lmnt drink1000010.07
19maison mihara yasuhiro shoes1400010.04
20kirkland golf clubs120009.84

Ahrefs’ Keywords Explorer gives you access to the same database we used in this study. Follow these steps:

  1. Enter types of products specific to your niche (aka seed keywords). For example, in pet supplies these could be “calming vests, car seat covers, cat leashes, cooling mats, dog bandanas, dog collars, gps trackers, orthopedic beds”, etc. Make sure to select the right country.
  2. Go to the Matching terms report.
  3. Make sure to enable growth metrics in the columns setting (3, 6, or 12 months). 
  4. Sort the results by growth. You can also set additional filters, such as minimum search volume or keyword difficulty (KD).

How to find trending products

Tip: if your initial keyword list is mixed, use the Ecommerce preset. This will show you keywords with shopping results and/or shopping ads in the search engine result pages.

Ecommerce preset.

Examples:

Example niche trending keywords.
tip

New in Ahrefs: now you can also apply trend type filters.

Trend type filters in Ahrefs.

  • Linear growth: Demand increases steadily over time at a consistent rate.
  • Exponential growth: Demand starts off slow but then surges rapidly.
  • S-curve growth: Demand builds gradually, takes off quickly, then levels out as the market saturates.
  • Damped growth: Demand spikes early but quickly loses momentum and flattens.

This method shows products sold on ecommerce platforms like Amazon or eBay with the highest growth in popularity on Google Search.

Start by adding keywords related to your niche or do a blank search in Keywords Explorer to search Ahrefs’ entire keyword database. Make sure to select the correct country.

How to do a blank search in Keywords Explorer.

Next:

  1. If you’re not doing a blank search, go to the Matching terms report first. Otherwise, skip to step 2.
  2. Enter the ecommerce platform’s URL in the Target filter. Set the filter to “Show keywords target ranks in top 10”.
  3. Turn on the Ecommerce preset.
  4. Sort the results by Growth.

Find trending products on Amazon.

Want to find more products to sell online? Sign up for Keywords Explorer.

Article Performance
Data from Ahrefs
  • Linking websites

The number of websites linking to this post.

This post's estimated monthly organic search traffic.