100 Trending Products & Things to Sell: December 2024

Here’s a look at some of the most in-demand product categories you can sell today, backed by customer interest.

Fashion & apparel

Fashion is a staple of e-commerce. People prefer variety and convenience when shopping for clothing online. Seasonal and trendy items often create urgency.

Examples from the list:

• Air Jordan 11 Bred Velvet.
• Coach Brooklyn Shoulder Bag.

Electronics

Electronics have a high average order value. The audience is vast, ranging from professionals to gamers. Discounts and deals attract many buyers during sales seasons.

Examples from the list:

• Sony X870E TV.
• PlayStation Black Friday Deals PS5.
• LG B4 OLED TV.

Home & living

These sell well online because of the convenience of delivery for bulky items. Trending aesthetics and functionality attract a wide audience.

Examples from the list:

• Pre-Lit Christmas Tree 7.5 Feet.
• Godzilla Resin Lamp.
• Thomasville Miles Fabric Sectional with Power Footrest.

Beauty & skincare

Increasing awareness of skincare benefits makes this category always in demand. Plus, they are small, lightweight, easy to ship.

Examples from the list:

• RoC Firming Serum Stick: Anti-aging products appeal to a wide demographic.
• Elizabeth Grant Body Cream: Premium skincare items often have loyal customers.

Toys & hobbies

Obviously, these are going to sell well before Christmas, but my research shows that you should consider exclusives and collector’s items since they have a high short-term growth rate. 

Examples from the list:

• LEGO Pharrell.
• Squishmallow Advent Calendar 2024.
• The Wild Robot Movie Poster.

Food & beverages

It appears that specialty products like tequila or high-quality coffee are widely sought after.

• Tequila Volteo.
• Berry Freeze Prime.

Seasonal & gifting

Decorations and Christmas gifts are on the rise due to seasonal demand, and many customers prefer to shop for gifts online for convenience.

Examples from the list:

• Bath and Body Works Candle Day 2024.
• 2024 Ornaments.
• Whiskey Advent Calendar 2024.

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months. Our final list reflects the products with the biggest increase in search interest, all manually vetted. Data was retrieved on December 4, 2024.

Ahrefs’ Keywords Explorer gives you access to the same database we used in this study. Follow these steps:

1. Enter types of products specific to your niche (aka seed keywords). For example, in pet supplies these could be “calming vests, car seat covers, cat leashes, cooling mats, dog bandanas, dog collars, gps trackers, orthopedic beds”, etc. Make sure to select the right country.
2. Go to the Matching terms report.
3. Set the growth period (3, 6, or 12 months) and sort the results by growth. You can also set additional filters, such as minimum search Volume or keyword difficulty (KD).

Tip: if your initial keyword list is mixed, use the Ecommerce preset. This will show you keywords with shopping results and/or shopping ads in the search engine result pages.

Examples:

This method shows products sold on ecommerce platforms like Amazon or eBay with the highest growth in popularity on Google Search.

Start by adding keywords related to your niche or do a blank search in Keywords Explorer to search Ahrefs’ entire keyword database. Make sure to select the correct country.

Next:

1. If you’re not doing a blank search, go to the Matching terms report first. Otherwise, skip to step 2.
2. Enter the ecommerce platform’s URL in the Target filter. Set the filter to “Show keywords target ranks in top 10”.
3. Turn on the Ecommerce preset.
4. Sort the results by Growth.

Want to do keyword research for your site? Sign up for Keywords Explorer.