100 Trending Products in the USA: March 2025

Here’s a look at some of the most in-demand product categories you can sell today, backed by customer interest.

1. Electronics

Electronics are in high demand with strong global online sales growth, making them a prime category for e-commerce. Consumers rely heavily on online research, reviews, and price comparisons, which align well with digital retail. Although competitive, the market rewards sellers who offer great deals, detailed product info, and fast, secure shipping.

Popular subcategories:

• Smartphones & accessories

• Wireless audio gear

• Smart tech gadgets

Trending examples:

• iphone 16e

• ai translation earbuds

• best earbuds for android

iPhone 16e volume and growth

2. Home entertainment & gaming

This category thrives online thanks to the popularity of digital downloads, subscriptions, and content streaming. Gamers are highly engaged online and influenced by communities, making digital marketing and social platforms powerful tools. The ability to sell both digital and physical products gives businesses flexibility and strong revenue potential.

Popular subcategories:

• Trading cards

• Gaming collaborations

• Pop culture collectibles

Trending examples:

• wwe topps chrome 2025

• pokemon blow mold

• sonic x shadow generations switch

• yu-gi-oh! early days collection

WWE topps chrome 2025 volume growth

3. Food & beverages

The online food market is rapidly growing, fueled by demand for convenience, health-conscious options, and specialty products. E-commerce enables direct-to-consumer relationships, recurring revenue models, and broad reach without physical store limitations. With strong branding and reliable fulfillment, sellers can build loyal followings in niche markets.

Popular subcategories:

• Holiday sweets & treats

• Viral drinks

• Gourmet snacks

Trending examples:

• dubai chocolate strawberries near me

• post malone raising cane’s

• iced vanilla berry red bull

• birria bombs near me

• girl scout cookies 2025

Dubai chocolate strawberries near me volume and growth.

4. Toys & plush

Toys and plush items are popular online, especially due to viral social media trends and gift purchases. The category offers good profit margins and benefits from seasonal demand, influencer marketing, and collectibility. Selling online allows access to niche audiences and the ability to offer a broader selection than physical stores.

Popular subcategories:

• Holiday-themed plush

• Brand collabs

• Limited-edition releases

Trending examples:

• yarnaby plush

Yarnaby plush volume and growth.

5. Books 

Books are well-suited to online sales due to their ease of shipping, digital format options, and global appeal. E-commerce allows authors and retailers to reach readers directly, personalize the buying experience, and reduce overhead. Niche genres, rare finds, and community engagement strategies work particularly well in this space.

Popular subcategories:

• Self-love & mindfulness

• Inspirational books

• Guided journals

Trending examples:

• the art of self love sabrina windale

• forgotten girls book

• let your light shine book

Art of self-love volume and growth.

6. Beauty & lifestyle

Beauty and lifestyle products perform strongly online, driven by influencer marketing, product personalization, and subscription models. Consumers appreciate the convenience, variety, and content-driven discovery of new products. High profit margins and growing demand for clean, ethical beauty make this a very attractive category.

Popular subcategories:

• Nail designs

• Seasonal collections

• Bath & body products

Trending example:

• olavita serum reviews 

Olavita serum reviews volume and growth.

7. Apparel & fashion

Fashion is one of the most established e-commerce categories, with strong growth driven by mobile shopping and social media. Brands can reach global audiences, personalize the experience, and scale without the cost of physical stores. Despite high return rates, effective sizing tools and strong branding make it a highly profitable space.

Popular subcategories:

• Limited-run collabs

• Athletic wear

• Statement pieces

Trending example:

• sunday red golf shoes

Sunday red shoes - volume and growth.

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months. Our final list reflects the products with the biggest increase in search interest, all manually vetted. Data was retrieved on April 3, 2025.

Ahrefs’ Keywords Explorer gives you access to the same database we used in this study. Follow these steps:

1. Enter types of products specific to your niche (aka seed keywords). For example, in pet supplies these could be “calming vests, car seat covers, cat leashes, cooling mats, dog bandanas, dog collars, gps trackers, orthopedic beds”, etc. Make sure to select the right country.
2. Go to the Matching terms report.
3. Make sure to enable growth metrics in the columns setting (3, 6, or 12 months). 
4. Sort the results by growth. You can also set additional filters, such as minimum search volume or keyword difficulty (KD).

Tip: if your initial keyword list is mixed, use the Ecommerce preset. This will show you keywords with shopping results and/or shopping ads in the search engine result pages.

Examples:

This method shows products sold on ecommerce platforms like Amazon or eBay with the highest growth in popularity on Google Search.

Start by adding keywords related to your niche or do a blank search in Keywords Explorer to search Ahrefs’ entire keyword database. Make sure to select the correct country.

Next:

1. If you’re not doing a blank search, go to the Matching terms report first. Otherwise, skip to step 2.
2. Enter the ecommerce platform’s URL in the Target filter. Set the filter to “Show keywords target ranks in top 10”.
3. Turn on the Ecommerce preset.
4. Sort the results by Growth.

Want to find more products to sell online? Sign up for Keywords Explorer.