100 Trending Products & Things to Sell: February 2025

Here’s a look at some of the most in-demand product categories you can sell today, backed by customer interest.

Trading cards and gaming products lead growth

The most remarkable trend is the extraordinary growth in collectible trading cards and gaming accessories:

• Trading Card Games: Two products stand out with unprecedented growth rates: “Aetherdrift commander decks” (2,874,100% growth over three months) and “Umbreon EX Prismatic Evolutions” (2,689,900% growth). The “Prismatic Evolutions” card set also maintains high volume with 29,000 monthly searches.
• Gaming Peripherals: PlayStation accessories are showing strong interest, particularly the “30th Anniversary PS5 controller” (15,000 monthly searches) and “Chroma Pearl PS5 controller” (3,300 searches, 116% growth).

The astronomical growth percentages for trading card products indicate recent releases that have captured the collector market’s attention. “Aetherdrift” appears to be a new Commander deck release for Magic: The Gathering.

“Prismatic Evolutions” is a Pokémon TCG expansion featuring sought-after Umbreon cards. Both franchises have established collector bases that mobilize quickly when new sets release, particularly for limited editions or cards featuring popular characters.

The trending PlayStation controllers coincide with PlayStation’s 30th anniversary, demonstrating how milestone anniversaries and limited commemorative releases can drive significant consumer interest in the gaming hardware market.

Food, beverage and kitchen products

Several trends are emerging in the food and kitchen space:

• Specialty Beverage Flavors: “Iced vanilla berry Red Bull” (23,000 searches, 66% growth) reflect consumer interest in novel flavor combinations.
• Kitchen Appliances: “Ninja Crispi” air fryer shows exceptionally high volume (52,000 searches) with 80% growth.
• Seasonal Food: “Girl Scout Cookies 2025” maintains high volume (30,000 searches).

The strong interest in specialty Red Bull flavors demonstrates the energy drink market’s evolution toward more diverse flavor profiles. Energy drinks have expanded beyond their functional origins to become lifestyle beverages with flavor innovation driving consumer interest.

The “Ninja Crispi” air fryer’s high search volume reflects the continued dominance of air fryers in the small kitchen appliance category.

The high search volume for “Girl Scout Cookies 2025” in February 2025 aligns with the traditional selling season (January-April) and demonstrates how annual seasonal products generate anticipatory search behavior.

Fashion and accessories

The data reveals interesting patterns in fashion searches:

• Affordable Luxury Alternatives: “Walmart Birkin dupe” (9,600 searches, 99% growth) indicates consumer interest in accessible versions of luxury products.
• Seasonal Collections: “Nike Valentine’s Day shoes 2025” showed 700% growth, highlighting strong interest in limited seasonal releases.

The significant search interest in Birkin bag alternatives reveals the democratization of luxury aesthetics. Hermès Birkin bags typically retail for $10,000+ and have years-long waitlists, making them inaccessible to most consumers. The strong growth in searches for affordable alternatives demonstrates how social media and fashion influencers have popularized luxury designs beyond their traditional wealthy customer base.

The 700% growth for Nike’s Valentine’s Day shoes illustrates the effectiveness of seasonal limited editions in driving consumer interest. The high growth rate suggests both effective marketing and the power of collectibility in footwear, where limited editions can become both fashion statements and potential investment pieces.

Books and self-improvement products

Several book titles are showing notable growth:

• “The Art of Self Love Sabrina Windale” (3,000 searches, 418% growth)
• “Forgotten Home Apothecary book” (6,600 searches, 240% growth)
• “Cozy Friends coloring book” (3,000 searches, 99% growth)

Self-improvement titles like the “The Art of Self Love Sabrina Windale” focusing on self-care and personal wellness continue to resonate strongly with consumers, particularly those addressing emotional health and self-acceptance.

“Forgotten Home Apothecary” represents the continued popularity of fiction that combines elements of coziness, nostalgia, and gentle fantasy. This category of fiction, sometimes labeled “cozy fantasy,” has seen significant growth as readers seek escapist content with low-stress narratives and comforting settings.

The strong showing of “Cozy Friends coloring book” demonstrates the enduring appeal of adult coloring books as stress-relief and mindfulness tools. This category first boomed around 2015 but maintains steady interest, with seasonal or themed releases continuing to generate search interest.

Technology products

Electronics continue to show strong search interest:

• “Nvidia RTX 5090 graphics card” (2,000 searches, 75% growth)
• “iPhone 16 Pro screen protector” (4,600 searches, 56% growth)

The search growth for Nvidia’s RTX 5090 graphics card reflects that graphic cards have extended beyond the gaming niche to become essential components for AI applications, content creation, and cryptocurrency mining.

The strong interest in iPhone 16 Pro screen protectors indicates the accessory market that accompanies major smartphone releases. This search pattern demonstrates how primary product launches (the iPhone 16 series) create secondary markets for accessories.

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months. Our final list reflects the products with the biggest increase in search interest, all manually vetted. Data was retrieved on February 28, 2025.

Ahrefs’ Keywords Explorer gives you access to the same database we used in this study. Follow these steps:

1. Enter types of products specific to your niche (aka seed keywords). For example, in pet supplies these could be “calming vests, car seat covers, cat leashes, cooling mats, dog bandanas, dog collars, gps trackers, orthopedic beds”, etc. Make sure to select the right country.
2. Go to the Matching terms report.
3. Make sure to enable growth metrics in the columns setting (3, 6, or 12 months). 
4. Sort the results by growth. You can also set additional filters, such as minimum search volume or keyword difficulty (KD).

Tip: if your initial keyword list is mixed, use the Ecommerce preset. This will show you keywords with shopping results and/or shopping ads in the search engine result pages.

Examples:

This method shows products sold on ecommerce platforms like Amazon or eBay with the highest growth in popularity on Google Search.

Start by adding keywords related to your niche or do a blank search in Keywords Explorer to search Ahrefs’ entire keyword database. Make sure to select the correct country.

Next:

1. If you’re not doing a blank search, go to the Matching terms report first. Otherwise, skip to step 2.
2. Enter the ecommerce platform’s URL in the Target filter. Set the filter to “Show keywords target ranks in top 10”.
3. Turn on the Ecommerce preset.
4. Sort the results by Growth.

Want to find more products to sell online? Sign up for Keywords Explorer.