
By Si Quan Ong
SEO & Marketing Educator at Ahrefs
Here are the best alternatives (in my opinion):
Startpage used to be Google without the tracking. That's because they predominantly used search results from Google. However, as of 2023, they're also partnering with MapQuest, HERE Technologies, Priceline, Tomorrow.io, Search Expander, and Microsoft Bing. Still, according to the Netherlands-based search engine, your queries are anonymized before search results are pulled from Google and Bing. This means all identifying information is blanketed, including your IP address. No tracking cookies are used either.
Startpage also complies with the General Data Protection Regulation (GDPR), a European Union regulation that protects users’ data.
The “Anonymous View” feature lets you visit websites from search results anonymously for both desktop and mobile. It essentially behaves like a VPN.
DuckDuckGo is easily the most well-known private search engine—privacy has been its focus since 2010.
Your search history is saved in a non-identifiable manner. This means tracking cookies and personal identifiers, such as IP addresses, are not stored.
Despite the fact that DuckDuckGo’s results are pulled from over 400 sources, DuckDuckGo assures its users that it doesn’t share any personal information with them.
DuckDuckGo’s “Bangs” feature takes you directly to search results on other sites. For example, typing “!w” and a keyword like “singapore” (i.e., “!w singapore”) takes you directly to Wikipedia’s page for Singapore.
Brave Search is a private search engine developed by Brave Software, which makes Brave—a privacy-focused browser. Its founders include Brendan Eich (creator of JavaScript and co-founder of browser Mozilla Firefox) and Brian Bondy (former senior platform engineer at Mozilla).
Unlike most alternative search engines, it doesn't rely on Google or Bing for its SERPs. It serves web results via its own index with the aid of the Web Discovery Project.
However, if you’re unsatisfied with Brave Search’s results, they give you the option to search Google, Bing, or Mojeek.
Like Google, Brave also offers AI Overviews:
The Goggles feature allows you to alter Brave Search's ranking using a set of instructions (rules and filters). When you select Goggles, a set of pre-built filters will appear.
If you dislike any of these Goggles, you can create your own.
Mojeek is a UK-based private search engine with its own search index of over six billion pages. This makes it excellent for unbiased information. But it also means there may be limited results, as it doesn’t pull results from other search engines.
Your personal data will also never be sold or distributed. If you’ve filled out its contact form, you can request to have the information deleted, as per the GDPR.
The emotion-based search classification feature allows you to enter a keyword and search by emotion.
Qwant is a Paris-based search engine with its own web index of over 20 billion indexed web pages. However, where needed, it supplements search results with Bing. The goal, though, is to move towards complete independence from external search providers.
In 2024, Qwant announced that it'll be partnering with Ecosia (see below) to develop their own European search index.
Qwant claims to be private, and it says it doesn’t track your geolocation, collect data, or use tracking cookies. However, it keeps your IP address for fraud detection purposes.
Qwant offers a Junior version of its search engine.
Gibiru is an anonymous search engine that offers uncensored search results. That means it doesn’t filter results based on any specific content policies.
It also doesn't install cookies on your browser, store your search information (like IP addresses or search history), or sell your information to third parties.
Besides being a search engine, Gibiru also offers a mobile app that allows you to surf the web completely anonymously. All sites are opened and viewable via the app, so the websites can’t track you.
Why do search engines need to track you? The simple answer is because that’s how they make money.
Search is free, so search engines have to make money via advertising. To serve better ads and help advertisers reach customers efficiently, search engines need data.
But what if it doesn’t have to be that way? Kagi thinks there’s a different way. Rather than the standard ads model, Kagi has decided to go for a subscription model.
But will people actually pay for search? Apparently. As of January 31, 2025, Kagi has 38,066 paying members.
Kagi allows you to block domains you don’t want to see or boost domains you want to see more often.

Si Quan is a content marketer at Ahrefs. He has been involved in digital and content marketing for the past 5 years. Before he joined Ahrefs, he was content marketer at ReferralCandy, a 7-figure ARR SaaS company. Si Quan has spoken at some of the industry’s largest conferences in the Asia region, which includes TIECon and Digital Marketing Skill Share. He has also written for some of the industry’s most popular blogs like Sumo and SmartBlogger. His earliest work was marketing a product on Kickstarter, which eventually raised $150,000, more than double the original funding goal. The product was also featured on prominent tech websites, including Engadget, CNET and Digital Trends.
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