paid-marketing

Paid Marketing

Paid marketing covers a lot of ground: PPC; podcast sponsorships; display ads—the list goes on. Check out the resources below to learn about the types of paid advertising and how to make them work for you.

Our Best Articles on Paid Marketing

We handpicked these from the 250+ posts on the blog.

Podcast Advertising: $51,975 Spent. Here's What We Learned

Learn how to market your business on podcasts.

Most Recent Articles

PPC Spying: 7 Ways to Spy on Your Competitors’ Ads

,

4 Ways PPC and SEO Can Work Together (And When They Can’t)

Quora Ads: Over $200K Spent. Here’s What I Learned

,

SEO vs. SEM: What’s the Difference?

PPC Marketing: Beginner’s Guide to Pay-Per-Click Ads

,

SEO vs. PPC: Differences, Pros, Cons, & Which to Choose

Podcast Advertising: $51,975 Spent. Here’s What We Learned