Best new Ahrefs features & use cases (2023)

Easily pull data from Site Explorer, Rank Tracker and Site Audit to create bespoke automated reports for your clients and management.

Just follow our very detailed Looker Studio documentation.

[recommendation title="Bonus tip:"]

Not sure what to focus on to improve your website rankings? Check out our Opportunities report.

This report pulls from other Ahrefs reports to list the actions that we believe will most help improve your rankings (no more wasting time on things like rewriting 800 meta descriptions!)

Click on any suggestion and get taken straight into the relevant report with all filters pre-selected.

Interested in all the rest of the features we didn’t mention here? Check out our changelog, where you’ll find a running list of the recently added product updates at Ahrefs in a super easy-to-digest text format.

Going beyond features, we also strongly believe in quality education and community building. Check out our:

The SERP comparison feature in Keywords Explorer lets you:

This filter in Keywords Explorer lets you find high-difficulty keywords which a “weaker” website ranks for. This indicates that even though websites with high Domain Ratings are currently ranking in the SERPs, there’s still a window of opportunity for a “smaller” website to rank.

This tool in Site Explorer lets you see the full history of changes on a given page for both text content and HTML. Use it to analyze the on-page tactics of your competitors and see the changes they made to their existing page before it started ranking better in Google.

It’s also a great way to better understand your lost links and what changed on the page that was linking to you.

While we spent many years ensuring that our Site Audit is as functional and robust as any standalone solution, we’ve come to realize that many Ahrefs users don’t understand how powerful and advanced the tool really is.

So here are some key highlights you may have missed out on:

Easily pull data from Site Explorer, Rank Tracker and Site Audit to create bespoke automated reports for your clients and management.

Just follow our very detailed Looker Studio documentation.

[recommendation title="Bonus tip:"]

Not sure what to focus on to improve your website rankings? Check out our Opportunities report.

This report pulls from other Ahrefs reports to list the actions that we believe will most help improve your rankings (no more wasting time on things like rewriting 800 meta descriptions!)

Click on any suggestion and get taken straight into the relevant report with all filters pre-selected.

Interested in all the rest of the features we didn’t mention here? Check out our changelog, where you’ll find a running list of the recently added product updates at Ahrefs in a super easy-to-digest text format.

Going beyond features, we also strongly believe in quality education and community building. Check out our:

This report also has Comparison mode, which lets you dig into and uncover incredible insights into any website’s SEO and paid strategies.

With this, you can:

Since backlink data can get very noisy, Ahrefs offers unmatched backlink data granularity with 65 data points under your control to filter out backlink noise and help you find what you need effectively.

These filters are powered by a new cluster of 200k CPU cores, and was a huge change under the hood for us to implement in terms of both software and infrastructure.

With these upgrades, you can filter for things like:

This is important because links coming from pages with traffic typically tend to be more valuable, while links coming from websites with little to no traffic are generally weak or ineffective.

To give you even more control over your data, we’ve added a Best links filter in Overview 2.0 and all backlink-related 2.0 reports that lets you filter for so-called “good” links.

The filter is based on a predefined set of parameters, which by default includes referring domains that have a DR of at least 30, traffic of 500 or more, and so on.

Since so-called “best” links will vary from SEO to SEO, you can configure your own custom settings.

In Overview 2.0, this filter also affects backlink-related counts and historical charts like the Referring domains graph. This lets you filter out link noise from all widgets.

Instantly cluster by parent topic or by terms in all keyword ideas reports in Keywords Explorer, as well as in the keyword list overview.

Just one click takes you from 730k+ keyword ideas:

To just 43k clusters:

This makes your keyword research much faster and more efficient since you can avoid skimming through dozens of keyword variations that mean the same thing. Instead, you can now focus on overarching topics which have all relevant keywords grouped under them.

Ahrefs is the only tool that does this kind of clustering instantly. In other SEO tools, you’d need to:

The SERP comparison feature in Keywords Explorer lets you:

This filter in Keywords Explorer lets you find high-difficulty keywords which a “weaker” website ranks for. This indicates that even though websites with high Domain Ratings are currently ranking in the SERPs, there’s still a window of opportunity for a “smaller” website to rank.

This tool in Site Explorer lets you see the full history of changes on a given page for both text content and HTML. Use it to analyze the on-page tactics of your competitors and see the changes they made to their existing page before it started ranking better in Google.

It’s also a great way to better understand your lost links and what changed on the page that was linking to you.

While we spent many years ensuring that our Site Audit is as functional and robust as any standalone solution, we’ve come to realize that many Ahrefs users don’t understand how powerful and advanced the tool really is.

So here are some key highlights you may have missed out on:

Easily pull data from Site Explorer, Rank Tracker and Site Audit to create bespoke automated reports for your clients and management.

Just follow our very detailed Looker Studio documentation.

[recommendation title="Bonus tip:"]

Not sure what to focus on to improve your website rankings? Check out our Opportunities report.

This report pulls from other Ahrefs reports to list the actions that we believe will most help improve your rankings (no more wasting time on things like rewriting 800 meta descriptions!)

Click on any suggestion and get taken straight into the relevant report with all filters pre-selected.

Interested in all the rest of the features we didn’t mention here? Check out our changelog, where you’ll find a running list of the recently added product updates at Ahrefs in a super easy-to-digest text format.

Going beyond features, we also strongly believe in quality education and community building. Check out our:

You can compare data between any two dates in most Site Explorer 2.0 reports. This is perfect for digging into spikes and dips in traffic or backlinks which happened at any point.

With the Site structure report, you get a super visual and intuitive way to understand how a website’s pages are organized, and see which sections of their website bring the most amount of organic search traffic.

This report also has Comparison mode, which lets you dig into and uncover incredible insights into any website’s SEO and paid strategies.

Now, you can group a list of up to 1000 URLs from up to 10 unique domains and track them as a single project to see their aggregated metrics in Site Explorer.

With this, you can:

Since backlink data can get very noisy, Ahrefs offers unmatched backlink data granularity with 65 data points under your control to filter out backlink noise and help you find what you need effectively.

These filters are powered by a new cluster of 200k CPU cores, and was a huge change under the hood for us to implement in terms of both software and infrastructure.

With these upgrades, you can filter for things like:

This is important because links coming from pages with traffic typically tend to be more valuable, while links coming from websites with little to no traffic are generally weak or ineffective.

To give you even more control over your data, we’ve added a Best links filter in Overview 2.0 and all backlink-related 2.0 reports that lets you filter for so-called “good” links.

The filter is based on a predefined set of parameters, which by default includes referring domains that have a DR of at least 30, traffic of 500 or more, and so on.

Since so-called “best” links will vary from SEO to SEO, you can configure your own custom settings.

In Overview 2.0, this filter also affects backlink-related counts and historical charts like the Referring domains graph. This lets you filter out link noise from all widgets.

Instantly cluster by parent topic or by terms in all keyword ideas reports in Keywords Explorer, as well as in the keyword list overview.

Just one click takes you from 730k+ keyword ideas:

To just 43k clusters:

This makes your keyword research much faster and more efficient since you can avoid skimming through dozens of keyword variations that mean the same thing. Instead, you can now focus on overarching topics which have all relevant keywords grouped under them.

Ahrefs is the only tool that does this kind of clustering instantly. In other SEO tools, you’d need to:

The SERP comparison feature in Keywords Explorer lets you:

This filter in Keywords Explorer lets you find high-difficulty keywords which a “weaker” website ranks for. This indicates that even though websites with high Domain Ratings are currently ranking in the SERPs, there’s still a window of opportunity for a “smaller” website to rank.

This tool in Site Explorer lets you see the full history of changes on a given page for both text content and HTML. Use it to analyze the on-page tactics of your competitors and see the changes they made to their existing page before it started ranking better in Google.

It’s also a great way to better understand your lost links and what changed on the page that was linking to you.

While we spent many years ensuring that our Site Audit is as functional and robust as any standalone solution, we’ve come to realize that many Ahrefs users don’t understand how powerful and advanced the tool really is.

So here are some key highlights you may have missed out on:

Easily pull data from Site Explorer, Rank Tracker and Site Audit to create bespoke automated reports for your clients and management.

Just follow our very detailed Looker Studio documentation.

[recommendation title="Bonus tip:"]

Not sure what to focus on to improve your website rankings? Check out our Opportunities report.

This report pulls from other Ahrefs reports to list the actions that we believe will most help improve your rankings (no more wasting time on things like rewriting 800 meta descriptions!)

Click on any suggestion and get taken straight into the relevant report with all filters pre-selected.

Interested in all the rest of the features we didn’t mention here? Check out our changelog, where you’ll find a running list of the recently added product updates at Ahrefs in a super easy-to-digest text format.

Going beyond features, we also strongly believe in quality education and community building. Check out our:

Let’s get into it.

Overview 2.0 runs on brand new technology, both code and hardware-wise. This upgrade lets us handle large amounts of data with full confidence. That’s why:

Here are some new capabilities:

You can compare data between any two dates in most Site Explorer 2.0 reports. This is perfect for digging into spikes and dips in traffic or backlinks which happened at any point.

With the Site structure report, you get a super visual and intuitive way to understand how a website’s pages are organized, and see which sections of their website bring the most amount of organic search traffic.

This report also has Comparison mode, which lets you dig into and uncover incredible insights into any website’s SEO and paid strategies.

Now, you can group a list of up to 1000 URLs from up to 10 unique domains and track them as a single project to see their aggregated metrics in Site Explorer.

With this, you can:

Since backlink data can get very noisy, Ahrefs offers unmatched backlink data granularity with 65 data points under your control to filter out backlink noise and help you find what you need effectively.

These filters are powered by a new cluster of 200k CPU cores, and was a huge change under the hood for us to implement in terms of both software and infrastructure.

With these upgrades, you can filter for things like:

This is important because links coming from pages with traffic typically tend to be more valuable, while links coming from websites with little to no traffic are generally weak or ineffective.

To give you even more control over your data, we’ve added a Best links filter in Overview 2.0 and all backlink-related 2.0 reports that lets you filter for so-called “good” links.

The filter is based on a predefined set of parameters, which by default includes referring domains that have a DR of at least 30, traffic of 500 or more, and so on.

Since so-called “best” links will vary from SEO to SEO, you can configure your own custom settings.

In Overview 2.0, this filter also affects backlink-related counts and historical charts like the Referring domains graph. This lets you filter out link noise from all widgets.

Instantly cluster by parent topic or by terms in all keyword ideas reports in Keywords Explorer, as well as in the keyword list overview.

Just one click takes you from 730k+ keyword ideas:

To just 43k clusters:

This makes your keyword research much faster and more efficient since you can avoid skimming through dozens of keyword variations that mean the same thing. Instead, you can now focus on overarching topics which have all relevant keywords grouped under them.

Ahrefs is the only tool that does this kind of clustering instantly. In other SEO tools, you’d need to:

The SERP comparison feature in Keywords Explorer lets you:

This filter in Keywords Explorer lets you find high-difficulty keywords which a “weaker” website ranks for. This indicates that even though websites with high Domain Ratings are currently ranking in the SERPs, there’s still a window of opportunity for a “smaller” website to rank.

This tool in Site Explorer lets you see the full history of changes on a given page for both text content and HTML. Use it to analyze the on-page tactics of your competitors and see the changes they made to their existing page before it started ranking better in Google.

It’s also a great way to better understand your lost links and what changed on the page that was linking to you.

While we spent many years ensuring that our Site Audit is as functional and robust as any standalone solution, we’ve come to realize that many Ahrefs users don’t understand how powerful and advanced the tool really is.

So here are some key highlights you may have missed out on:

Easily pull data from Site Explorer, Rank Tracker and Site Audit to create bespoke automated reports for your clients and management.

Just follow our very detailed Looker Studio documentation.

[recommendation title="Bonus tip:"]

Not sure what to focus on to improve your website rankings? Check out our Opportunities report.

This report pulls from other Ahrefs reports to list the actions that we believe will most help improve your rankings (no more wasting time on things like rewriting 800 meta descriptions!)

Click on any suggestion and get taken straight into the relevant report with all filters pre-selected.

Interested in all the rest of the features we didn’t mention here? Check out our changelog, where you’ll find a running list of the recently added product updates at Ahrefs in a super easy-to-digest text format.

Going beyond features, we also strongly believe in quality education and community building. Check out our: