Here are the best alternatives (in my opinion):
- Best for privacy: DuckDuckGo
- Best for AI: Perplexity
- Best for the planet: Ecosia and Ekoru
- Best for charity: YouCare
- Best for free speech: Presearch
- Best for family-friendliness: Swisscows
- Best for creators: Yep
- Best copyright-free: Openverse
- Best mainstream: Bing
1. Startpage
Startpage used to be Google without the tracking. That’s because they predominantly used search results from Google. However, as of 2023, they’re also partnering with MapQuest, HERE Technologies, Priceline, Tomorrow.io, Search Expander, and Microsoft Bing. Still, according to the Netherlands-based search engine, your queries are anonymized before search results are pulled from Google and Bing. This means all identifying information is blanketed, including your IP address. No tracking cookies are used either.
Startpage also complies with the General Data Protection Regulation (GDPR), a European Union regulation that protects users’ data.
My favorite feature
The “Anonymous View” feature lets you visit websites from search results anonymously for both desktop and mobile. It essentially behaves like a VPN.
2. DuckDuckGo
DuckDuckGo is easily the most well-known private search engine—privacy has been its focus since 2010.
Your search history is saved in a non-identifiable manner. This means tracking cookies and personal identifiers, such as IP addresses, are not stored.
Despite the fact that DuckDuckGo’s results are pulled from over 400 sources, DuckDuckGo assures its users that it doesn’t share any personal information with them.
My favorite feature
DuckDuckGo’s “Bangs” feature takes you directly to search results on other sites. For example, typing “!w” and a keyword like “singapore” (i.e., “!w singapore”) takes you directly to Wikipedia’s page for Singapore.
3. Brave Search
Brave Search is a private search engine developed by Brave Software, which makes Brave—a privacy-focused browser. Its founders include Brendan Eich (creator of JavaScript and co-founder of browser Mozilla Firefox) and Brian Bondy (former senior platform engineer at Mozilla).
Unlike most alternative search engines, it doesn’t rely on Google or Bing for its SERPs. It serves web results via its own index with the aid of the Web Discovery Project.
However, if you’re unsatisfied with Brave Search’s results, they give you the option to search Google, Bing, or Mojeek.
Like Google, Brave also offers AI Overviews:
My favorite feature
The Goggles feature allows you to alter Brave Search’s ranking using a set of instructions (rules and filters). When you select Goggles, a set of pre-built filters will appear.
If you dislike any of these Goggles, you can create your own.
4. Mojeek
Mojeek is a UK-based private search engine with its own search index of over six billion pages. This makes it excellent for unbiased information. But it also means there may be limited results, as it doesn’t pull results from other search engines.
Your personal data will also never be sold or distributed. If you’ve filled out its contact form, you can request to have the information deleted, as per the GDPR.
My favorite feature
The emotion-based search classification feature allows you to enter a keyword and search by emotion.
5. Qwant
Qwant is a Paris-based search engine with its own web index of over 20 billion indexed web pages. However, where needed, it supplements search results with Bing. The goal, though, is to move towards complete independence from external search providers.
In 2024, Qwant announced that it’ll be partnering with Ecosia (see below) to develop their own European search index.
Qwant claims to be private, and it says it doesn’t track your geolocation, collect data, or use tracking cookies. However, it keeps your IP address for fraud detection purposes.
My favorite feature
Qwant offers a Junior version of its search engine.
6. Gibiru
Giburu is an anonymous search engine that offers uncensored search results. That means it doesn’t filter results based on any specific content policies.
It also doesn’t install cookies on your browser, store your search information (like IP addresses or search history), or sell your information to third parties.
My favorite feature
Besides being a search engine, Gibiru also offers a mobile app that allows you to surf the web completely anonymously. All sites are opened and viewable via the app, so the websites can’t track you.
7. Kagi
Why do search engines need to track you? The simple answer is because that’s how they make money.
Search is free, so search engines have to make money via advertising. To serve better ads and help advertisers reach customers efficiently, search engines need data.
But what if it doesn’t have to be that way? Kagi thinks there’s a different way. Rather than the standard ads model, Kagi has decided to go for a subscription model.
But will people actually pay for search? Apparently. As of January 31, 2025, Kagi has 38,066 paying members.
My favorite feature
Kagi allows you to block domains you don’t want to see or boost domains you want to see more often.
1. Perplexity
Perplexity is an AI-powered conversational search engine. Using sources from the web, it generates answers and then cites links within the output. You can also tell Perplexity to focus on specific types of sources, like videos, social, or academia.
I’m a big fan of Perplexity and have been using it in place of Google at least 90% of the time.
My favorite feature
Even though it’s part of its Pro feature, Perplexity offers five free reasoning queries a day. You can choose to reason with OpenAI’s o1 or DeepSeek’s R1, hosted in the U.S. (if you’re concerned with privacy.)
It also allows you to access other large language models, such as GPT-4o, Claude 3.5 Sonnet, Sonar Large, and Grok-2.
2. ChatGPT
ChatGPT is a chatbot developed by OpenAI. It allows users to converse and ask questions. If it determines an answer would benefit from current information, it automatically searches the web. However, you can also click the web search icon to get ChatGPT to search the web, which makes it function as a search engine.
My favorite feature
The paid version of ChatGPT allows access to custom GPTs. Custom GPTs are user-created versions of ChatGPT that are designed for specific tasks, roles, or industries. Here are some that were created by the ChatGPT team.
3. DeepSeek
DeepSeek is a chatbot that functions similarly to OpenAI’s ChatGPT. It was founded in July 2023 by Liang Wenfeng and is based in Hangzhou, China. The company is owned and solely funded by High-Flyer, a Chinese hedge fund co-founded by Liang.
The chatbot was first released on 10 January 2025 and it shocked the world by providing responses comparable to OpenAI’s o1. What was even most shocking was that it was trained at a much, much lower cost (US$6 million) compared to OpenAI’s GPT-4 ($100 million). It also requires a tenth of the computing power of a comparable LLM.
Like ChatGPT, toggling the web search icon turns DeepSeek into a search engine.
My favorite feature
If you use R1, DeepSeek’s reasoning model, you can see its entire chain of thought.
1. Swisscows
Swisscows is a private, family-friendly search engine based in Switzerland. It automatically filters out violent and NSFW search results and omits tracking cookies and geo-targeting.
Even though it uses search results from Microsoft’s Bing, they assure users that all search queries are stripped of personal identifiers. However, if you’re searching in German, they have their own index.
In 2023, Swisscows also established a partnership with the KeyShift association to implement social projects. They now have a counter that tracks the number of searches you’ve done.
My favorite feature
Swisscows has music search, which is powered by Soundcloud.
1. Presearch
Presearch is a decentralized search engine. Instead of using a central server to store and serve data, search engine work like crawling, indexing, and query processing is distributed among nodes. The nodes then get rewarded with Presearch’s token (PRE) for processing the search results.
This act of decentralization, advocates believe, removes Google’s ability to “play God” and censor/restrict search results.
My favorite feature
If its results don’t satisfy you, Presearch offers shortcuts to other search engines.
1. Yep
Yep is a privacy-oriented search engine with a 90/10 revenue share model—90% of advertising revenue will be paid directly to creators. It’s created by us, Ahrefs.
We only collect personal data when you voluntarily provide it to us, such as when you contact us for customer support. Otherwise, we do not permanently store your search history, IP address, or User-Agent strings.
Unlike most of the private search engines on this list, our index is populated by our own crawler.
My favorite feature
Yep summarizes the top search results for you.
1. Ecosia
Ecosia is a Berlin-based private and charitable search engine that pledges to donate 80% of profits to tree-planting projects, or roughly one tree for every 45 searches made. After all, using Google is environmentally unfriendly—It’s accountable for ~40% of the internet’s carbon footprint.
As of February 1, 2024, Ecosia claims to have planted more than 200 million trees.
Ecosia also claims it’s carbon-negative; it even built its own solar plant so that its servers can run on clean power.
For its search results, they’re provided by Bing. However, in 2024, Ecosia announced that it’ll be partnering with Qwant to develop their own European search index.
My favorite feature
If there are companies that are environmentally friendly, Ecosia will point that out in the search results with a green leaf icon.
On the contrary, if the company promotes coal mining, it is also indicated in the search results with a fossil fuel icon.
2. Ekoru
Ekoru is a charitable search engine that pledges to donate 60% of their revenue to ocean conservation.
When you click on an ad in Ekoru, the money goes to Big Blue Ocean Cleanup, a nonprofit dedicated to cleaning waterways, coastal areas, and oceans and Operation Posidonia, an initiative led by the University of New South Wales to replant ocean seagrass.
To ensure that they do not generate any CO2 emissions, Ekoru is powered by hydroelectricity and their servers are housed in data centers that utilize natural convection cooling instead of air conditioning.
My favorite feature
When you search in Ekoru, you’re essentially redirected to Bing search. So, it’s a great way to use a reliable search engine while contributing to ocean conservation and cleanups.
3. giveWater
663 million people currently drink dirty water. More than 840,000 people die each year from diarrhea due to unsafe drinking water and sanitation.
giveWater is a charitable search engine that wants to change this. How? By distributing a portion of its profits to charity partners like water.org and Living Water International.
giveWater’s search results are powered by Bing.
My favorite feature
Isn’t helping to rid the world of unsafe drinking water enough?
1. Goodsearch
Goodsearch is a charitable search engine that donates a portion of its revenue to charities chosen by its users. For every search conducted on Goodsearch, Goodsearch contributes $0.01 of that revenue to the user’s designated charity.
Its search results are powered by Yahoo.
Do note that there are some concerns regarding the Goodsearch browser extension. PCRisk has classified them as a browser hijacker, meaning they can alter browser settings without user content, thus potentially compromising user privacy and security.
My favorite feature
Goodsearch allows you to choose specific charities to support.
2. YouCare
YouCare is a France-based charitable search engine that donates 80% of its profits to good deeds. What’s amazing about YouCare is that it brings receipts: You can check their donation certificates page to see them walk the talk.
Their search results are provided by Microsoft.
My favorite feature
YouCare has a counter that tracks the number of searches you’ve done.
You can then choose which ‘good deed’ you want to support.
1. Openverse
Openverse is an open-source search engine developed as part of the WordPress project, designed to help users find free and openly licensed content like images and audio.
Openverse indexes over 700 million items and searches Creative Commons licensed and public domain content from 45 different sources, including Wikimedia Commons and Flickr.
My favorite feature
You can use search operators in Openverse.
1. Bing
Bing is Microsoft’s search engine and is Google’s closest competitor. In fact, Microsoft’s addition of AI into Bing search in 2023 caused Google to ‘panic’ and race to add AI Overviews into their search results.
Even though Google still dominates the search engine landscape, Bing has seen its U.S. market share improve from 6.35% to 8.04% and its global market share from 2.81% to 3.98%.
My favorite feature
Bing has its own chatbot called Copilot.
2. Yahoo
Yahoo existed even before Google. It was originally a web portal and created its own search engine in 1995. Interestingly, Yahoo doesn’t have its own crawler (it was discontinued), and its search results are powered by Bing.
Yahoo is now 90% owned by Apollo Global Management, an asset management firm.
Impressively, despite all its setbacks, Yahoo still manages to occupy a decent market share of 3.07%.
My favorite feature
Yahoo is probably more famous for its news and finance section.
Final thoughts
Don’t forget: Google is not the #1 search engine everywhere in the world:
- If you’re in South Korea, you’d likely use Naver.
- If you’re in China, you’d likely use Baidu, Sogou, or Xiaohongshu.
- If you’re in Russia, you’d likely use Yandex.
Despite its criticisms, Google still dominates the global search engine market. One way to make a ‘dent’ in its market share is to use alternative search engines.
Whether you have a specific concern or are just looking for alternatives, try out the ones on this list and see if any of them work for your use case.
