How to Pronounce Ahrefs (The Official Way)

Ryan Law
Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 13 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder. He's helped dozens of companies improve their content marketing and SEO, including Google, Zapier, GoDaddy, Clearbit, and Algolia. He's also a novelist and the creator of two content marketing courses.
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Life is full of huge, difficult questions. Are we alone in the universe? Why do movie characters never say “goodbye” before hanging up? And how do you pronounce Ahrefs?

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.)

Ahrefs is pronounced H-refs

I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how we say it in company meetings, interviews, sales calls, YouTube videos, and everyday life. Yep—the “A” is silent.

Here’s what that looks like using the International Phonetic Alphabet:

/eɪʧ-rɛfs/

/eɪtʃ/ → “H” as in the letter name

/rɛfs/ → “refs” as in “references”

And if you want to hear how it sounds, here’s Rob from our enterprise team, talking us through it:

Ahrefs by any other name smells just as sweet

But here’s the thing: Ahrefs is used all over the world, and that means Ahrefs is pronounced differently all over the world, too.

“H-refs” might be the official pronunciation, but we’ve heard hundreds of different takes on our company name, from the British “ay-aych-refs” to the Indian “aah-refs” to the Klingon “ach-ref” (seriously). We think they’re pretty awesome too.

Check out this LinkedIn post where our CMO, Tim, collects Ahrefs pronunciations from around the world:

So now you know the official way to say “Ahrefs” (and you also have our blessing to say it a different way, too).

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Ryan Law
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Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 13 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder. He's helped dozens of companies improve their content marketing and SEO, including Google, Zapier, GoDaddy, Clearbit, and Algolia. He's also a novelist and the creator of two content marketing courses.