Because Clickstream data powers the Ahrefs Bing Keyword Tool, we're also able to show some other helpful SEO metrics for all keywords:

• Clicks: The average monthly number of clicks on the search results that people make while searching for the target keyword.

• Cost Per Click (CPC): The average cost per ad click when bidding on this keyword in paid search.

• Return Rate (RR): A relative value that illustrates how often people search for this keyword again in a 30-day period.

• Paid vs. Organic clicks: The distribution of all clicks between the paid and organic search results.

Keyword search volumes and metrics are refreshed regularly to ensure that the data you see is reliable and up to date, always.

Unsure which country has the most traffic potential? Take a look at the Global volume metric to see the estimated monthly global search volume, plus the six countries with the highest local search volumes.

Use this to quickly identify whether your target demographic is searching for this term.

Keyword ideas are grouped into five reports:

• Phrase match: Ideas containing the seed keyword or phrase.

• Having same terms: Ideas containing all terms from the seed keyword in any order.

• Newly discovered: Ideas that were only recently added to our database.

• Questions: Ideas phrased as questions, which also contain the seed term.

• All keyword ideas: Everything from all reports.

You have the following filters at your disposal:

• Search volume: The average monthly number of searches for the target keyword in the selected country.

• Word count: The number of words in the query.

• Include/Exclude: The presence (or not) of certain words.

• Clicks: The average monthly number of clicks on the search results.

• Clicks Per Search (CPS): The ratio of Clicks to Keyword search volume.

• Cost Per Click (CPC): The average cost per ad click when bidding on this keyword in paid search.

• Return Rate (RR): A relative value that indicates how often the same person searches for a given keyword over a 30‐day period.