Site Explorer by Ahrefs: Competitive Analysis Tool For SEO

The competitive research tool you were looking for

Ahrefs' Site Explorer combines three powerful SEO tools in one interface:

Organic traffic research - See what keywords your competitors are ranking for and which pages bring the most traffic from search engines.
Backlink checker - See which websites are linking to your competitors' sites and gauge the quality of their backlink profile.
Paid traffic research - Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.

See how much organic search traffic a target website is generating and what keywords it ranks for in search.
Gives you a snapshot of a website’s backlink profile and plots backlink growth over time.
See the exact keywords your competitors are paying for along with their ad copy and landing page URLs.

Research Organic Traffic

Want to see what keywords your competitors are ranking for in search and how much traffic it brings them?

Just enter their websites in Site Explorer and browse the “Organic search” section of the reports.

Ahrefs monitors over 130 million keywords in the US alone (++ more for over 100 other countries), so we have enough coverage to paint a pretty accurate picture of websites’ organic search traffic.

Get the list of keywords that a target website or URL ranks for in search.
Analyse the ranking progress of a target website or URL over time.
Shows which pages of a target website are getting the most traffic from search.
See what websites rank in search results for the same keywords as your target website.

Research Backlinks

Are you looking to dissect the backlink profile of a certain website?

Just put it into Site Explorer and navigate to the “Backlink profile” section.

Ahrefs has the fastest backlink crawler in the industry and boasts the world's biggest index of live backlinks (over 15 trillion links), which makes Site Explorer the best tool for backlink research.

Get a list of all the backlinks pointing to a target website or URL.
See all the backlinks that were gained or lost during a set time period.
Shows you all root domains pointing to a target website or URL.
See all the referring domains that were gained or lost during a set time period.
See if a target website or URL has any “broken” backlinks pointing to it.
Get the full list of anchor phrases pointing at the target website or URL.

Research paid keywords

Do you want to know if your competitors are buying any search ads and what keywords they’re bidding on? Navigate to the “Paid Search” section of the reports to get all the juicy details.

Get the list of keywords that a target website or URL is advertising for in search.
Shows you all the ads we see in search for a target website or URL.
See which pages on a target website are getting traffic from PPC ads.