Here are the ones we think are worth attending in 2025.
| Conference | When | Location |
|---|---|---|
| BrightonSEO, US | Sep. 23 & 24, 2025 | San Diego, USA |
| WTSFest Philadelphia | Oct. 7, 2025 | Philadelphia, USA |
| Ahrefs Evolve ⭐️ | Oct. 14 & 15, 2025 | San Diego, USA |
| BrightonSEO, UK | Oct. 23 & 24, 2025 | Brighton, UK |
| State of Search | Oct. 27 & 28, 2025 | Grapevine, USA |
| Chiang Mai SEO Conference | Nov. 10 - 14, 2025 | Chiang Mai, Thailand |
| International Search Summit (ISS) | Nov. 13, 2025 | Barcelona, Spain |
| WTSFest Melbourne | Nov. 27, 2025 | Melbourne, Australia |
| Tech SEO Connect | Dec. 4 & 5, 2025 | Durham, USA |
Location: San Diego, USA
Prices: From US$615
Date: September 23 & 24
Website: BrightonSEO San Diego
Speakers: Britney Muller (Britney Muller), Alex Halliday (AirOps), Nadya Khoja (Pettable), Purna Virji (LinkedIn), Ross Hudgens (Siege Media)
BrightonSEO is back for its third year in the US, and there are already some pretty impressive speakers and talks announced.
A few ones to look out for:
- The Evolving Content Marketing Playbook (Ross Hudgens)
- The Art & Science of Video: Data-Driven Secrets to Video that Performs (Purna Virji)
- SEO’s “Main in the Mirror” Moment (Wil Reynolds)
Location: Philadelphia, USA
Prices: From US$499
Date: October 7
Website: WTSFest Philadelphia
Speakers: Grace Frohlich (Brainlabs), Abby Gleason (Upwork), Dayna Lucio (Amsive)
With a successful run in Philadelphia in 2024, Areej AbuAli, the founder of WTS, is bringing the conference back to the U.S! Like every WTS event, you’ll be treated to talks across four tracks—analyze, advance, innovate, and empower.
Some topics include:
- Is Your Site AI-Ready? The Essential Audit for AI-Driven Search (Grace Frohlich)
- Tailoring Your Location Page Strategy to Fit Your Business (Dayna Lucio)
- 5 Winning A/B Tests to Drive More Traffic & Revenue (Abby Gleason)
Location: San Diego, USA
Prices: From US$799
Date: October 14 & 15
Website: Ahrefs Evolve
Speakers: Carrie Rose (Rise at Seven), Madhav Bhandari (Storylane), Mark Schaefer (Schaefer Marketing Solutions), Cyrus Shepard (Zyppy), Tim Soulo (Ahrefs), Patrick Stox (Ahrefs), Ryan Law (Ahrefs)
2024 was the launch of our first ever fully-fledged SEO and digital marketing conference: Ahrefs Evolve. (Read about how we planned and organized the entire conference here.)
Check out a recap of how 2024’s Ahrefs Evolve went:
This year, we’ve decided to move our conference to the U.S! This time round, it won’t just be an SEO conference; we’re going bigger and beyond and getting the best marketing minds to come down for a great two days of tactical talks, panel discussions, and more.
If you opt for a VIP ticket, you’ll even get a private yacht networking event with the Ahrefs team and all the invited speakers. Pretty cool, huh?
Dates: September 18-21
Location: Shenzhen, China
Speakers: Gary Illyes, Aleyda Solis, Jessica Xiao, Cristina Song, Ge Fei
Prices: from US$799
Website: https://shenzhenseoconference.com/
Hosted this year at The Ritz-Carlton Shenzhen, this four-day gathering pitches itself as a bridge between Eastern and Western search communities.
Expect 40-plus heavyweight speakers—including Google’s Gary Illyes and international consultant Aleyda Solis—alongside hands-on workshops, city tours and high-level networking designed to help brands crack the Chinese market while staying plugged into global best practice.
Location: Brighton, UK
Prices: From £330
Date: October 23 & 24
Website: BrightonSEO
Speakers: Dixon Jones (InLinks), Luke Carthy (Luke Carthy), Erin Simmons (Women in Tech SEO)
It’s no surprise that BrightonSEO made our list: The biannual conference is well-loved by SEOs and marketers of all levels, ourselves included.
Here are some standout topics you may like at the October event:
- What AI Knows About Your Brand (And What You Can Do About It) (Dixon Jones)
- Trust > Traffic: How Community Fuels Organic Growth (Erin Simmons)
- Last-Click Attribution Is Broken And It’s Hurting Seo (Luke Carthy)
Location: Grapevine, Texas, USA
Prices: From US$997
Date: October 27 & 28
Website: State of Search
Speakers: Carolyn Shelby (Yoast), Greg Gifford (SearchLab), Duane Forrester (UnboundAnswers), Ryan Jones (Razorfish)
Presented by DFWSEM, State of Search positions itself as the “Who’s Who of What’s What” in digital marketing.
Expect a tight, single-track experience that balances advanced organic strategy with paid and analytics, delivered by industry veterans like Carolyn Shelby and Greg Gifford.
Location: Chiang Mai, Thailand
Prices: From US$847
Date: November 10 to 14
Website: Chiang Mai SEO Conference
Speakers: Tim Soulo (Ahrefs), James Norquay (Prosperity Media), Steve Toth (Notebook Agency)
The well-loved Chiang Mai SEO Conference is an annual gathering of over 800 SEO entrepreneurs, agency owners, and super affiliates.
Unfortunately, tickets sold out for this one long ago! (You can still try to get one by checking the website regularly for refunded tickets.)
Location: Barcelona, Spain
Prices: From €155
Date: November 13
Website: International Search Summit
Speakers: TBA
Managing international websites and running global campaigns is tricky business. That’s exactly what ISS has built its conference around: how to position your brand in global markets.
Its 2025 agenda isn’t out yet, but if 2024’s edition was any indication, you can expect talks across three talks: international SEO, international content, and audience & paid.
Location: Melbourne, Australia
Prices: From AU$399 (Melbourne)
Date: November 27
Website: WTSFest Melbourne
Speakers: Nik Ranger (DEJAN Marketing), Georgia Tan (Switch Key Digital), Jes Scholz (Jes Scholz Consulting)
Given the success of WTSFest, they’ve expanded their event to multiple locations all across the world. The ones in London, Portland, and Berlin are over, but there’s still one in Philadelphia (see #2) and another in Melbourne, if you can’t afford to fly all across the world to attend!
Like every WTS event, you’ll be treated to talks across four tracks—analyze, advance, innovate, and empower.
For Melbourne’s edition, look forward to these topics:
- The Search Status Quo Is Breaking (Nik Ranger)
- Driving Conversions Through Brand-Centric Search Experience Optimisation (SXO) (Georgia Tan)
- Breaking Barriers by Building Buy-In: SEO Strategies for the AI Era (Jes Scholz)
Location: Durham, North Carolina, USA
Prices: From US$536.43
Date: December 4 & 5
Website: Tech SEO Connect
Speakers: TBA
The conference made for technical SEOs, by technical SEOs. Organized by JR Oakes, Mike King, Patrick Stox, and Matthew Kay, Tech SEO Connect is a two-day event entirely dedicated to helping you learn more about technical SEO and connect with like-minded peers from across the world.
Did we miss any SEO conferences?
Let me know on LinkedIn.
