David McSweeney

David is the blog editor here at Ahrefs, the owner of Top5SEO and a white hat SEO evangelist. SEO case studies make him a lot happier than they should, and he has a tendency to overuse ellipses...

All posts by David McSweeney

Find Your Competitor’s Recurring Backlink Sources with this Simple (yet little known) Hack

By David McSweeney | 27 Jan '16

I’m sure you don’t need me to tell you that analysing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. ...

SEO Tips: 100+ Search Engine Optimisation Best Practices

By David McSweeney | 16 Dec '15

SEO Tips: Quick Links Part 1: Site Layout & Architecture Part 2: Keyword Research Part 3: Title Tags Part 4: Meta Descriptions Part 5: Header Tags Part 6: The Content Part 7...

Disney’s Epic Content Marketing Strategy For ‘The Force Awakens’ [Case Study]

By David McSweeney | 8 Dec '15

A detailed analysis of Disney’s content marketing strategy for ‘The Force’ Awakens with actionable takeaways you can implement in your own campaign. You may ha...

I Analysed Inbound’s Top 200 Submissions – Here Are Some Pretty Charts…

By David McSweeney | 27 Oct '15

In case you don’t know, inbound.org is a thriving online community where marketers get together to discuss the latest trends in marketing and share interesting content, ti...

Does Anchor Text Still Influence Rankings? I Analysed 255 Domains To Find The Answer [Case Study]

By David McSweeney | 19 Oct '15

In my last post, I looked at the types of link building you should be avoiding in 2015 (unless of course you want to commit SEO suicide). Eagle eyed readers may have noticed a g...

Bad Links: How To Identify Toxic Backlinks & Remove Google Penalties

By David McSweeney | 1 Oct '15

In this tutorial we show you how to identify bad links in your link profile and remove or disavow them to recover from Google penalties. Darling… Yes, dear? We, need to ta...

How To SEO Audit Your Website In 15 Minutes Or Less

By David McSweeney | 17 Sep '15

In this tutorial we will show you how to run a quick SEO audit to identify major issues with your site’s SEO. The little things are important in SEO. But so are the big th...

Viral Content Case Study: How One Infographic Generated Over 100K Visits & Links From The Press

By David McSweeney | 25 Aug '15

Follow the exact process process I used to create a piece of viral content that brought in over 100,000 visits and links from the press in just 48 hours. In my last post, I loo...

Viral Marketing Case Study: How A Small Blog Became The Most Talked About Site On The Internet

By David McSweeney | 4 Aug '15

Follow the exact viral marketing process a tiny, unknown blog used to become the most talked about site on the internet – bringing in a server crashing amount of traffic (...

All posts by David McSweeney

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