Content changes on performance charts, and more (Jul 2024)

Rebekah Bek
Developing content to help you understand, navigate, and love using Ahrefs.

This month we’re introducing content changes on performance charts, a new Growth metric in Keywords Explorer, and more.

Let’s get right into it.  

https://www.youtube.com/watch?v=DkDikwqmSD4

Content changes in performance charts

Now when you look at a page in Overview 2.0, you can enable “Content changes” to see when content was changed. This helps you to visualize if significant changes in traffic followed a change in content. The bigger the bubble, the bigger the content change.  For example, here we can see that for this blog post, each overhaul change in content was soon followed by a spike in organic traffic. Content changes in performance charts

Click on View changes to open Page inspect and see how the actual content changed.

View changes to open Page inspect

Content changes in Top pages 

When you compare changes for a page in Top pages, you’ll now also see how drastically content on the page changed during this time. Click on the magnifying glass to see actual changes in Page inspect. Content changes in Top pages 

Target URL filter improvements

We’ve improved the behavior of the Target URL filter when it comes to redirect chains.  Before, you could only search for redirect chains based on the final destination URL. But now, we’ve changed it so that you can filter for all the URLs in a redirect chain.

Target URL filter improvements

Referring IPs revamp

You can now:

  • Use “Best links” and other filters
  • See new and lost IPs for any timeframe
  • See nested domains and link tables

Referring IPs revamp

Organic competitors

When you select domains, you can now open them directly in the new Content gap and Link intersect reports.

Open in Content gap and Link intersect

The “Open in” menu is also available in:

  • The Top organic competitors widget in Overview
  • All SERP overviews with selectable results

New Growth metric

Growth shows you a keyword’s search volume growth rate over 3, 6, or 12 months – you can select your time period with the switcher at the top.

Growth metric in Keywords Explorer

You can also filter for keywords that had a specific growth rate over a time period and sort results by growth.

Filter and sort by Growth metric

Finally, we’ve added a column picker so you can show or hide metrics.

Column picker for metrics

Available on: Advanced plans and higher.

In Overview 2.0, you can now customize the columns you see for metrics like clicks, CPC, search types, and Parent Topic.

Customize columns for metrics

We’ve also added a date picker in SERP overview.

Ddate picker in SERP overview

Finally, you can click on tags in all Rank Tracker reports to open up that tag group in Overview 2.0. This should make it a lot more convenient to access the keywords related to each tag.

Click on tags in Rank Tracker

That’s all for this month. Check out the Ahrefs changelog for more updates, and leave any feature requests on our Canny. Enjoy!