The Beginner’s
Guide to SEO

Your SEO journey starts here!

SEO Book for Beginners

We turned the seven chapters of our beginner’s guide to SEO into a beautiful hardcover book.

Take a look →
Ahrefs book

SEO Glossary

If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.


Links from a page on one website to another.

Parole chiave:

The words and phrases that people type into search engines to find what they’re looking for.

Parole chiave a coda lunga:

Keywords with low search volumes.


This stands for Search Engine Results Pages. They’re the pages that Google and other search engines show in response to a user’s search query.

Feature SERP:

Non-traditional search results (not a ’blue link’) like videos, tweets boxes, or featured snippets.


Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.


Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)


Emailing relevant bloggers and journalists to tell them about your content.

Scopri di più sul gergo del settore nel nostro glossario SEO.

SEO per le imprese locali

Le persone non cercano più attività commerciali locali nelle Pagine Gialle. Usano Google. Scopri come ottenere più affari dalla ricerca organica con le nostre guide SEO per le imprese locali.

Uomo barbuto

Cerchi più risorse? Dai un’occhiata al nostro blog e al canale YouTube.

Strumenti fondamentali
Strumenti e funzionalità extra

© 2023 Ahrefs Pte. Ltd. (201227417H) 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581