Site Explorer

Study what’s working for ANY website

See where their traffic comes from, which pages perform, and how competitors get discovered—across search, AI, links, and ads.

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Site Explorer is part of Ahrefs’ marketing platform.

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Analyze websites across 3 major areas

Organic & AI search trafficUncover your competitors’ top pages, keywords, and where they surface in AI answers.

Backlink profileSee which websites link to competitors and gauge the quality of their backlinks.

Paid trafficReveal your competitors’ PPC strategy and where they’re funneling paid traffic.

Search & Backlink Index

Sift through trillions of data insights about websites in any industry.

17.7

B

Pages

35

T

Live backlinks

207

Locations

Ahrefs by the numbers →

77

Backlink-related API points

10+

Years of historical data

The largest AI visibility database

100+

M

Total prompts

Organic & AI search performance

Reverse-engineer any website’s traffic, keywords, and site structure.

1

Track competitor growth trends

Get an overview of your rivals’ organic & AI search performance.

Monitor competitor website growth across 10+ key metrics.

Track keyword, traffic, and backlink changes daily to spot early trends.

2

Understand what drives competitor success

Uncover high-traffic site areas

See which competing site sections drive the most traffic, links, and ads.

Replicate top pages

Spot top-performing pages and replicate what drives your competitor’s organic traffic.

Discover the brands, products, and topics fueling traffic

Reveal what drives traffic — from trending brands to high-interest products and themes.

Spot AI-written content

Reveal what drives traffic — from trending brands to high-interest products and themes.

Interface showing high-traffic site areas

3

Analyze changes and their impact

See how Google updates and content changes affect organic traffic.

Backlink profile

Master link building and boost your domain authority like a pro.

Track backlink spikes in real time as soon as they happen.

Find valuable links in seconds by cutting through backlink noise.

Get link-worthy content ideas by studying your competitor’s most linked to pages.

Discover top authors for outreach contacts and guest blogging opportunities.

Paid Ads Performance

Decode your competitors’ paid advertising and replicate their winning ads.

Track competitor ad spend

See how much competitors invest in Google Ads and the paid traffic they're capturing at a country level.

Find the highest converting pages

See which subfolders and landing pages drive the most ad dollars.

Bet on profitable keywords

Discover which keywords competitors target, their CPCs, ad positions, and paid-to-organic ratios.

Get ad inspiration

Analyze top-performing ads word-for-word and refine your copy to improve ROAS.

More reasons to use Ahrefs as your go-to marketing platform

Brand RadarTrack your brand's performance

Compare your visibility against competitors in AI Overviews and the web
Find and fill in AI content gaps
Identify key topics and conversations that drive AI traffic

AI Content HelperCreate high-quality content that ranks

Eliminate manual research with AI‑powered search intents
Grade your content against competitors and fill in topical gaps
Optimize content for SEO and AI search with proven titles, meta tags, and structure insights

Stop guessing. See exactly how competitors get discovered—and build a strategy that wins.

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See the performance of your own verified websites.