What’s new at Ahrefs? (Oct 2022)

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Usually doing some form of writing for Ahrefs. Sometimes remembers to tweet about it.
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    This month we’re introducing the new side-by-side SERP comparison feature, News mode in Content Explorer and more.

    Let’s get right into it.

    https://www.youtube.com/watch?v=wNttPgmy-E0&ab_channel=AhrefsProductUpdates

    New URL Rating (beta)

    You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well as in the Backlinks report.

    New UR in Overview report
    New UR in Backlinks report

    This new UR is an entirely different metric from the old UR shown in legacy reports. It’s calculated with new algorithms, which will evolve and improve over time.

    Best by links report

    The new best by links report shows you which pages on your target have the most external and internal backlinks pointing to them. We’ve also added a bunch of new filters plus the historical mode feature for External backlinks.

    One way to use this report is to find out which of your competitors’ pages have the most links. Just set their domain as the target and click on the HTTP code filter, then set a “200 ok” filter to see only live pages.

    A quick look through the results will tell you the type of content that attracts links in your industry.

    Status code filters in Best by links

    New SERP feature: Videos

    Before, we used to group Videos under Top stories in the SERP features filter. We’ve now changed this logic to correctly distinguish between these features.

    Grouping for Videos in SERP features filter

    Side-by-side SERP comparison

    We’ve added a new feature in the SERP overview widget that lets you compare two SERPs side by side.

    You can compare a keyword by date…

    Compare a keyword's SERPs across two dates

    Or compare SERPs for two completely different keywords.

    Compare SERPs for two different keywords

    Hreflangs report improvements

    We’ve refined the Hreflangs report in URL details with a few improvements.

    Firstly, we’ve added more error badges to the hreflangs report, like this one that shows when the target’s return hreflang is not matching its self-hreflang.

    More error badges in hreflangs report

    We’ve also started grouping hreflangs by URL, so now multiple hreflangs from or to the same URL are merged into one row. You’ll notice that this makes the list more compact.

    Improved grouping in hreflangs report

    On top of that, we’ve also changed the design of the hreflangs list to a table format, which makes it easier to scan and spot issues.

    News mode

    We’ve introduced a News mode alongside the existing All pages mode. The main difference between the two modes is that All pages is based on our database of billions of web pages, while News is based on pre-determined news domains.

    So while All pages mode can help you find the most shared and “linked-to” content on the web, News mode gives a better representation of the overall trend of a topic.

    Let’s take the keyword “fidget spinner” for example. In All pages mode, results are pretty distributed over time. In News mode, though, we can see that the trend really took off in 2017, and the buzz has died down since.

    Pages over time chart in News mode

    Keywords by top position chart in API v3

    First up, we’ve added an endpoint for the Keywords by top position chart to API v3, which is the latest version of our API for Enterprise plans.

    Api

    Read about all the cool new features available in API v3 in our API documentation.

    Keyword database update

    Search volumes are now available until July 2022 for most keywords.

    That’s all for this month. Enjoy!

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    • Linking websites 26
    • Tweets 7
    Data from Content Explorer