Ahrefs Enterprise: New features and highlights

Rebekah Bek
Developing content to help you understand, navigate, and love using Ahrefs.

    Ahrefs Enterprise has been around for a while now, and we’ve greatly expanded our capabilities in four core areas:
    • Dedicated support to evaluate, purchase and integrate Ahrefs 
    • Tailoring reports to your exact needs
    • Making it easier to manage large numbers of users in the workspace
    • Pinpointing actions with the highest impact on your website’s performance

    On top of this, we’re fully committed to providing what we’re known and loved for: the most comprehensive and reliable data in the SEO industry.

    Grow SEO performance with Ahrefs Enterprise

    To put this data to work for you, we roll out new features consistently. Some are unique to Enterprise plans; others, while not Enterprise-specific, are still incredibly useful for large companies. These features scale well with teams, improve research and reporting capabilities, and overall empower teams to make informed decisions with ease.

    Today, we’re highlighting key features we launched over the past year in both areas. We’ll be covering:

    Enterprise features

    • Dedicated Enterprise support
    • Access management
    • Audit log
    • APIv3
    • SSO

    Features useful for Enterprise

    • Opportunities report
    • Portfolios
    • Calendar report
    • Site Audit advancements
    • Target filter in Keywords Explorer
    • GSC integration in Rank Tracker

    Let’s get into it.

    Enterprise features

    For greater control over user access in the workspace, Enterprise admins can assign Guest user roles.

    Guests only have access to projects and folders that have been explicitly shared with them. They also can’t create new projects.

    Enterprise plans can assign the Guest workspace role

    Combine this feature with folders to create project hierarchy in your workspace – for example, organize your team by region or brand by creating folders for each group, then grant access permissions at the folder level.

    Creating project hierarchy in your Ahrefs workspace

    Learn more about Access control features > 

    The Audit log makes it easier to track credit usage by tool or by user across your Enterprise workspace.

    If your workspace has more than 20 users, it will show the top 20 and group the rest into a bucket labeled “Other”.

    Workspace owners and admins can access the Audit log from Account Settings.

    Our Enterprise-exclusive APIv3 lets you pull data from your Ahrefs workspace to create custom integrations and automations, making for super flexible reporting and easy performance analysis.

    Currently, APIv3 allows you to pull a big range of data from the Site Explorer, Keywords Explorer and SERP Overview endpoints:

    Site Explorer 

    • Overview
    • Backlinks
    • Broken backlinks
    • Referring domains
    • Best pages by links
    • Linked domains
    • Organic keywords
    • Top pages
    • Paid pages

    Keywords Explorer

    • Metrics for a single keyword or a list of keywords
    • Volume history
    • Volume by country
    • Matching terms
    • Related terms
    • Search suggestions

    SERP Overview

    • Top 100 SERP results

    More reports and tools are coming soon.

    The easiest way to get started with Ahrefs APIv3 is to click on the API button in any Ahrefs report. This creates an API query for the current report, which is dynamically updated with any filters you apply.

    Create API queris for Ahrefs reports with one click

    Read more about API units consumption >

    More recently, we’ve also added an option to limit API units usage per key, making it easier to control and manage usage in your workspace.

    Workspace owners and admins can do this from the API keys section in Account settings.

    Limit API units usage per key on Enterprise plans

    Single sign-on (SSO) features increase the security of our platform and make it much easier to manage user access across large teams for Enterprise plans.

    Once enabled, workspace members will not be able to use other authentication methods to log in. The only exceptions are the workspace owner and admins, who’ll be able to log in using their email and password in the case of SSO failure.

    Enable SSO-only login for the workspace from Account settings.

    SAML SSO login for Enterprise plans

    Learn more about SAML SSO configuration >

    Also exclusive to Enterprise plans is System for Cross-domain Identity Management (SCIM) user provisioning – another feature built for managing user access across large teams in mind.

    Once you enable SCIM, any user assigned to the Ahrefs application in your IdP will automatically be added to your Ahrefs workspace. If a user is unassigned from the Ahrefs application in the IdP, they will be removed from your Ahrefs workspace.

    Please reach out to Ahrefs’ support team to guide you through the process of enabling SCIM for your IdP.

    Features useful for Enterprise

    The newly-launched Opportunities report shows you website opportunities that usually have the greatest impact. It’s a massive time-saver, allowing teams to focus on and prioritize actionable steps to increase website traffic and rankings.

    This first version shows you a set of ten “opportunities” to improve your target’s performance, ranging from updating content for low-hanging fruit keywords to highlighting critical technical issues and redirects to implement.

    Enter your website and click on a suggestion to load reports with the relevant filters pre-selected.

    Ahrfs Opportunities report

    Go to Opportunities report >

    This new feature lets you group up to 1000 URLs from 10 different domains under one portfolio and see their aggregated metrics in Site Explorer. With this, your team will be able to:

    • Track your top competitors as a single entity to gain insight into how your industry is doing as a whole in terms of search traffic, how it’s coping with major Google algorithm updates, how it compares to other industries, and so on.
    • Combine multiple “regional” domains to track their performance as a single entity.
    • Create author-specific portfolios if you have multiple authors publishing content on your website. This lets you see which of your authors are bringing more search traffic and backlinks, which ones have a higher publishing pace, and so on.
    • Set up client portfolios to create focused reports showing how your portfolio of content on their website has been performing.
    • Create sets of pages for testing on-page SEO tactics. Just set up a portfolio of the pages you’re implementing these tactics on, and track it against a second portfolio of pages in your control group.
    • Do rank tracking on steroids – no need to manually track hundreds of keywords per page when you can create a portfolio of pages, and be shown the thousands of keywords that they rank for.
    Tracking a Portfolio in Top Pages report

    Go to Portfolios >

    With the Calendar report, your team gets an instant visual snapshot of all the improvements and changes in the last month or quarter.

    Ahrefs' Calendar report

    Switch between seeing changes for organic positions, organic pages, and referring domains, and use the filters to refine your results. For example, quickly find out which pages dropped out of the top 3 rankings for their top keyword by adding a Position filter between 1-3 for Lost pages.

    Position filter in Ahrefs' Calendar report

    Go to Calendar report >

    Site Audit got a bunch of useful new features in the past year, making our coverage of technical and on-page SEO issues even more comprehensive. Some highlights include:

    Crawling staging websites

    The HTTP authentication feature lets you crawl staging and restricted websites protected by basic or digest HTTP authentication. This means that your team is able to uncover potential SEO problems even before the website goes live.

    When setting up a new project, if one or more of the seed URLs entered returns a 401 status code, you’ll be prompted to provide your website credentials. After authentication, we’ll recheck seed URLs, verify ownership, crawl the website, and do a thorough audit.

    HTTP authentication in Ahrefs' Site Audit

    Structured data

    This new section in URL details shows you structured data found on the page. Validation errors are flagged based on the schema.org and Google guidelines, which helps your team optimize posts to get rich results.

    Structured data section in URL details

    Plus, you can now build queries with the new fields for structured data properties and their values directly in Page Explorer. This opens up a bunch of new use cases – for example, to find all posts written by Tim Soulo, apply a filter for the author schema property, then set a property value to those containing “Tim Soulo”.

    Sample query built in Page Explorer with new fields for structured data properties and their values

    Detecting changes to robots.txt and sitemaps

    We started storing robots.txt and sitemaps for each Site Audit crawl earlier this year, so your team can now spot changes in Page Explorer and Link Explorer.

    If you click on a page in a Site Audit crawl and go to View source to view its contents, you’ll be able to use the “Compare with” dropdown to compare the current and previous snapshots of your robots.txt file and make sure nothing was disallowed or allowed by mistake.

    Compare robots.txt changes between crawls in Site Audit

    Site Audit also tells you which sitemap each URL and link is found in. For example, this “Referenced in sitemaps” field in Page Explorer points to each URL’s sitemap.

    “Referenced in sitemaps” field in Page Explorer
    Pro Tip
    Did you know that Site Audit is 100% customizable? Click on Issue settings and you’ll be able to toggle specific issues off, either globally and for certain websites. If there’s an issue that’s irrelevant to your website, you can customize your health score this way. Learn more
    Control Issue settings in Ahrefs' Site Audit

    You can also create and customize your own issues from Page Explorer.

    Creating issues in Page Explorer

    This filter shows you what positions your target URL is already ranking for (or not), which is a great time-saver for large companies who already rank for many keywords.

    With this, your team can:

    • See keywords where you don’t rank in the top 10. This setting shows you two types of keywords:

      (a) keywords for which you don’t rank at all and
      (b) keywords for which you rank in low positions

      For the first type of keywords, you’d typically create new content. For the second type, you can improve existing content. To prioritize which pages to improve, export the keywords and sort them using the “Position” column.
    "Target" filter in Ahrefs' Keywords Explorer
    • See keywords where you don’t rank in the top 100, letting your team avoid topics that you’ve already covered.
    "Target" filter in Ahrefs' Keywords Explorer

     

    With the GSC Overview report, your team can analyze your Google Search Console property and see the distribution of clicks, impressions, and CTR by position right in Rank Tracker.

    GSC integration in Ahrefs' Rank Tracker
    Pro Tip
    Did you know that in Ahrefs, you can track Google Search Console data over 16 months old ? In Google Search Console itself, data is only kept for the last 16 months. 

    See data past Google Search Console's 16-month limit

    Scrolling down, you’ll also be able to see a breakdown of your GSC performance by device and study the click-through-rate across ranking positions.

    See your performance in GSC

    Go to GSC overview >

    We’re continuing to invest in new capabilities to cement ourselves as a leading Enterprise plan provider, so look out for more updates to come.