What’s new at Ahrefs? (Feb 2023)

Rebekah Bek
Developing content to help you understand, navigate, and love using Ahrefs.

    We have some really exciting updates this month: Organic search view in Overview 2.0, a new treemap chart in Keywords Explorer reports, and more.

    Let’s get right into it.

    https://www.youtube.com/watch?v=g9xpc0KaFQc&ab_channel=AhrefsProductUpdates

    Organic search view in Overview 2.0

    The new organic search view in Overview 2.0 shows you details on your target’s performance in organic search like their organic traffic, keywords, and pages.

    Use these tabs to switch between this view and the General view.

    Switch between Organic search view and General view

    And if you want to change your default Overview 2.0 view, just click on your Site Explorer settings.

    Site Explorer settings

    The Organic search view introduces two new widgets: Top Organic keywords and Top Organic pages, which display the top 5 organic keywords or pages for your target respectively. You can switch between seeing data by traffic, by traffic change (winners and losers), or new and lost metrics.

    Top Organic keywords and Top Organic pages

    New position range groups for Organic keywords chart

    In the Organic keywords chart, we used to only have position ranges for  1–3, 4–10, and 11+. We’ve now added three new groups for more granularity — 11–20, 21–50, and 51+.

    Just click to toggle each position group on and off.

    Toggle position range groups for Organic keywords chart

    Treemap chart in Keyword ideas reports

    With the new addition of the treemap chart, you can now instantly visualize the size of keyword opportunities when you enter a seed keyword in Keywords Explorer and look at its parent topics.

    Use the Groups filter to switch between seeing results by terms or by parent topic. You can show results as a treemap chart view, as a list view, or choose to hide both.

    Use the Groups filter to switch between seeing results by terms or by parent topic

    When looking at the new treemap chart, the bigger the size of a group, the bigger that group’s search volume is when compared to the rest of the keywords in the report. For example, here, “retractable dog leash” is a much bigger opportunity based on search volume than “outdoor leash for dog”.

    New treemap chart in Keywords Explorer

    Click on any interesting keyword to see the keywords that match that term or parent topic.

    Over in list view, we’ve also added a bar chart that offers the same quick visualization.

    Bar chart in list view

    Lowest DR filter

    This filter lets you see keywords that have at least one ranking position in top results with a DR lower than your specified value.

    Lowest DR filter

    For example, to spot potentially low competition keyword ideas, you could apply a filter for a DR of up to 20 in the top 5 positions. This gives you a list of hundreds of keywords where low authority sites are ranking in the top 5.

    Audit log in Account settings for Enterprise plans

    We’ve added a new Audit log that displays credit usage by user for all Enterprise plans. If your workspace has many users, it will show the top 20 users and group the rest into a bucket labeled “Other”.

    This should make it much easier to track, predict, and plan for credits usage in your workspace.

    Audit log in Account settings

    How to use articles for Site Explorer 2.0

    We’ve updated all how-to articles for each Site Explorer 2.0 report, so you can get actionable use cases on how to best use them.

    Find them all in one place in Ahrefs Academy. Or, click on this How to use prompt in any Site Explorer 2.0 report and get taken there directly.

    How to use articles for Site Explorer 2.0

    That’s all for this month. If you have any feature requests, you can leave them on our Canny. Enjoy!

    Article Performance
    • Linking websites
      3

    The number of websites linking to this post.

    This post's estimated monthly organic search traffic.