Site Explorer by Ahrefs: Competitive Analysis Tool For SEO

The competitive research tool you've been looking for

Ahrefs' Site Explorer combines three powerful SEO tools in one interface:

Organic traffic research - See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
Backlink checker - See which websites link to your competitors' sites and gauge the quality of their backlink profiles.
Paid traffic research - Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.

See how much organic search traffic a target website generates and what keywords it ranks for in search.
Gives you a snapshot of a website’s backlink profile and its backlink growth over time.
See the exact keywords your competitors bid on, along with their ad copy and landing page URLs.

Research Organic Traffic

See what keywords your competitors rank for in search and how much traffic each keyword brings them.

Just enter their websites in Site Explorer and browse the “Organic search” section of the reports.

Ahrefs monitors over 150 million keywords in the US alone (+ more for over 150 countries), so we have enough coverage to paint an accurate picture of websites’ organic search traffic.

Get the list of keywords that a target website or URL ranks for in search.
Analyse the ranking progress of a target website or URL over time.
Shows which pages of a target website get the most traffic from search.
Shows which subfolders of a target website get the most traffic from search.
Shows which subdomains of a target website get the most traffic from search.
See what websites rank in search results for the same keywords as your target website.
See what pages rank in search results for the same keywords as your target page.
Find the keywords your competitors rank for, but you don’t.

Research Backlinks

Want to dissect the backlink profile of a certain website?

Just put the URL into Site Explorer and navigate to the "Backlink profile" section.

Ahrefs has the fastest backlink crawler in the industry and boasts the world's biggest index of live backlinks (over 14 trillion links), which makes Site Explorer the best tool for backlink research.

Get a list of all backlinks pointing to a target website or URL.
See all backlinks that were gained or lost during a set time period.
Shows all root domains that point to the target website or URL.
See all the referring domains that were gained or lost during a set time period.
See whether a target website or URL has "broken" backlinks pointing to it.
Get the full list of anchor phrases pointing at the target website or URL.
Shows referring pages and domains sorted by IP address networks.
Get a list of internal pages that link to other pages of your website.

Research paid keywords

Do you want to know if your competitors are buying PPC ads and what keywords they’re bidding on?

Navigate to the “Paid Search” section of the reports to get all the juicy details.

Get the list of keywords that a target website or URL is advertising for in search.
Shows you all the ads we see in search results for a target website or URL.
See which pages on a target website are getting traffic from PPC ads.