About the Role
Your primary mission is to identify, score, and engage our Ideal Customer Profiles (ICPs) using a blend of product signals, firmographic data, and modern outreach tools. You’ll create replicable outbound programs and automation sequences that connect with high-potential leads—both from our existing user base and new audiences who’ve never heard of Ahrefs. This role will influence how we develop our ICPs and tailor our approach to match their needs, ultimately helping us grow meaningful relationships in key markets and industries.
What You'll Do
- Identify and Define ICPs: Analyze data from Ahrefs’ user base and beyond to pinpoint high-value customer segments.
- Lead Scoring & Segmentation: Develop workflows to capture product usage signals and firmographic insights; integrate them into lead-scoring models that prioritize outreach.
- Automation & Engagement: Use tools like Clay, Apollo, Champify, and others to build automated sequences and micro-campaigns across various channels.
- Targeted Outbound: Research and compile lists of ICPs in different regions and industries, crafting personalized outreach for polls, industry studies, events, and more.
- System Integration: Work closely with Marketing and Sales to ensure data flows seamlessly between CRM, analytics platforms, and email systems.
- Data Enrichment & Management: Employ scraping, cleaning, and mining techniques to keep lead and customer data accurate, actionable, and up to date.
Who You Are
- Data-Driven & Analytical: Comfortable working with large datasets to uncover actionable insights.
- Tech-Savvy: Familiar with next-gen GTM tools (Clay, Keyplay, Apollo, etc.) and skilled at building automated workflows.
- Process-Oriented: Able to design and implement repeatable playbooks for outreach and lead scoring.
- Strong Collaborator: Excels at partnering with cross-functional teams to align messaging and strategy.
- Autonomous & Results-Focused: Thrives in a fast-paced environment and takes ownership of goals.
What Success Looks Like
- Clearly defined ICPs with documented attributes and engagement patterns
- Optimized lead scoring system that accurately identifies high-value prospects
- Efficient outbound campaigns that generate meaningful conversations and relationships
- Seamless data flow between marketing and sales systems
- Increased engagement with target accounts across content initiatives and events
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!
Ahrefs とは
私たち Ahrefs は、素晴らしい SEO ツールを構築し、世界中の何十万人ものデジタルマーケティングの専門家が仕事で成功できるように、詳細な教材を作成している会社です。
私たちのマーケティングチームは、会社の規模に対して小さいため、あなたの貢献が会社の成功に大きな影響を与えます。巨大な組織の中で目立たない存在になるのではなく、あなたの仕事は確実に評価されます。
私たちが最も評価するのは、自分で物事を考え、自分で調査し、クレイジーな実験を楽しむことができるマーケターです。
当社のモットーは、まず行動に移すこと、次に正しく行動すること、そしてより良い方法で行動することです。
