Blogging for Business is a free blogging course where you'll learn how to start and grow a blog past 100,000 visitors and turn those readers into customers.
Content marketing professionals
Bloggers and freelance writers
Digital marketing team leaders
If you want to drive real business growth through your content marketing efforts, then this course will change the way you do digital marketing.
In 11 modules
No sign-up required, and absolutely free of charge
How to create a blogging strategy that attracts potential customers.
The content marketing playbook that helped Ahrefs to grow our organic traffic.
How to get consistent traffic from search engines like Google.
How to find topics for your blog.
How to optimize your articles.
Blog promotion techniques.
The primary goal of blogging for business
Three main customer acquisition channels
The main reason why most blogs fail
The anatomy of the “Spike of hope”
Two major strategies of growing a blog
Busting the “publish more often” myth
How to convert visitors into subscribers
How to test your article ideas for “search demand”
How to determine the full traffic potential of a keyword
How to find the best keyword to target
How to determine your chances to rank in Google
How to use Keyword Difficulty metric in Ahrefs
How to discover great content ideas by studying your niche
How to generate keyword ideas using keyword research tools
How to find keywords that your competitors are ranking for
How to find low-hanging content ideas from all over the web
How to prioritise your list of content ideas
What is “searcher intent” and how to match it
How to optimise your article for a given keyword
How to squeeze maximum search traffic out of your article
How to perform an SEO audit of your published content
Why your content has to be great
How to create content that people will care to read and share with others
How to create unique content that will stand out
Do you always need backlinks to rank?
How to create content that attracts backlinks
The rarely mentioned “secret” to acquiring backlinks
Four common mistakes of content promotion
The best content promotion strategies reviewed
How to compete with the “big guys” in Google search results
The best link building strategies for blogs
How to get backlink ideas from your competitors
How to build links via guest blogging
Simple guest blogging “hacks” for better results in less time
How to use “Outreach” for content promotion
How to find thousands of high-quality outreach prospects
How to write ridiculously effective outreach emails