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找出竞争对手排名靠前但您未覆盖的关键词。
内容差距机会将原本仅限 Excel 高级用户的操作自动化。但其背后的原理非常简单。
取竞争对手排名的所有关键字,并减去您自己网站排名的关键字。 您得到的是您应该定位的关键字列表。
Ahrefs 的 Content Gap 工具允许同时与一堆竞争对手进行此操作,从而为您提供应定位的大量关键字列表:
您可以使用以下几种方式筛选结果:
任何 您的竞争对手排名的关键字
至少 x 个竞争对手排名的关键词
全部您的竞争对手排名的关键词
如果您选择查看所有竞争对手在搜索结果中排名的关键字,您将获得最佳结果,但您不会:
内容差距分析是找到数百个您的网站应为其排名的重要关键字的最快方法之一。