As Ahrefs continues to experience strong growth, particularly in the French market, we are seeking a dynamic and hands-on Regional Head of Marketing to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing. This is a brand new role that will be a key part of our passionate and talented global marketing team.
Responsibilities
- Serve as the driving force behind Ahrefs' marketing efforts in the French market, taking a hands-on approach to all aspects of the marketing mix
- Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
- Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
- Manage all French related marketing activities including content creation, events, partnerships, and public relations.
- Lead efforts in educating the French market in SEO best practices, placing Ahrefs front and center.
- Organise and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads
- Analyse market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives
- Build out and manage a small, agile marketing team, providing mentorship and guidance to ensure efficient and effective execution
- Report on market performance to senior leadership
Requirements
- 3+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry
- Good knowledge in using Ahrefs product and understanding of its application in the French market.
- Proven track record of developing and executing successful marketing strategies in the French market
- Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
- Fluency in French and English, both written and verbal
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!
소개
우리는 Ahrefs입니다. 놀라운 SEO 도구를 개발하고 심도 있는 교육 자료를 제작하여 전 세계 수십만 명의 디지털 마케팅 전문가들이 업무에서 성공하도록 돕습니다.
당사의 마케팅 팀은 회사 규모에 비해 소규모로 운영되기 때문에 여러분은 대규모 조직의 작은 톱니바퀴가 아니라 회사의 성장과 성공에 직접적인 영향을 미치는 핵심 인재로 활약하게 될 것입니다.
저희가 가장 높이 평가하는 마케터는 스스로 문제를 해결하고, 주도적으로 리서치를 하며, 대담한 실험을 즐길 줄 아는 사람입니다.
당사는 먼저 시도하고, 제대로 수행한 다음 더욱 향상시키는 것을 모토로 삼고 있습니다.
