How is Ahrefs better than Semrush or Moz?

It’s a fair question and one we can’t answer entirely without bias. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features that you’ll only find in Ahrefs.

But first, let’s see which platform SEO professionals prefer

Spoiler alert. Ahrefs wins in nearly every major SEO industry poll.

8 unique things you can do with Ahrefs

There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz, but Ahrefs has plenty of unique features too.

Get insights into a topic’s “traffic potential”

Check traffic to the top-ranking page for a keyword’s Parent Topic for a better understanding of the topic’s organic traffic potential.

Keywords explorer screenshot

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Ahrefs boasts the largest database of US search queries: <a>4 billion</a>.

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BACKLINKS

Encuentra oportunidades de enlaces en páginas con elevado tráfico

Reverse-engineer your competitors’ backlinks for link building opportunities on pages with lots of search traffic.

Site explorer screenshot

Ahrefs’ web crawler is <a>the second most active after Google</a>.

Research content and find link prospects

Search our database of over eight billion pages for content mentioning your target keywords. Filter the results by SEO metrics like organic traffic, Domain Rating (DR), and backlinks to find thousands of relevant link prospects in seconds.

Content explorer screenshot

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We add 30 million new pages to Content Explorer every day.

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TOP PAGES

See a website’s pages and traffic over time

Compare how the number of published pages on a website correlates (or not) with its search traffic.

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We pull traffic estimations from 475 million keywords in 155 countries.

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ORGANIC KEYWORDS

Compara el posicionamiento actual e histórico de un sitio web

Elije un período de tiempo de comparación para ver las posiciones actuales e históricas de cualquier palabra clave. Aprende cómo las fluctuaciones del posicionamiento han afectado al tráfico de búsqueda a lo largo del tiempo.

Site explorer organic screenshot

Our historical ranking data goes all the way back to 2015.

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TOP SUBFOLDERS

Visualiza las carpetas con más tráfico de búsqueda

Get a better understanding of your competitors’ website structure, and see which sections of their site attract the most search traffic in each country.

Site explorer top subfolders
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ORGANIC KEYWORDS

Check a website’s ranking history for any keyword

See how rankings are progressing for your target keyword, and compare progress with competitors.

Site explorer organic keywords

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We store over 6 years of historical ranking data

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BEST BY LINKS

LINK OPPORTUNITIES

Research and automate internal linking

Browse any website’s internal links without having to crawl it. See which pages have the most internal links and check what those links are. Use Site Audit to automatically generate internal link ideas.

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There are 24.5 trillion internal backlinks in our database.

Prueba Ahrefs ahora

Prueba Ahrefs ahora

Empieza con la herramienta SEO favorita de la industria y empieza a aumentar el tráfico de tu sitio web hoy mismo.

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Marketers Ahrefs

@Ahrefs