Find valuable keywords for any niche
Generate thousands of keyword ideas, cluster them instantly, and use reliable metrics to pick the best ones.
Keywords Explorer is a part of Ahrefs’ SEO toolset.
Understand how hard it is to rank for a keyword based on the links pointing to the top-ranking pages.
Get up-to-date search volumes and analyze trends using 12-month average search volume forecasts.
See how much traffic the #1 ranking page gets for your keyword – traffic that could be yours if you overtake it.
See if you can rank for your keyword while targeting a more general topic instead.
28.7МЛРД
Keywords filtered
from 110МЛРД discovered in total
Keyword research doesn’t have to be complicated.
Not sure where to start with keyword research? Choose one of our presets, type in your seed keyword, and AI will brainstorm a list of related keywords for you.
Use six different reports to pull the most relevant search queries from our database. For every seed keyword, you'll get reports like these:
Group keywords by Parent Topic or common terms in a jiffy. No more time wasted skimming keywords that all mean the same thing.
With most keyword clustering tools, you need to wait quite a while for your keywords to be grouped into clusters. But Keywords Explorer has its own clustering logic that groups keywords instantly, saving you precious time.
Use Keyword Difficulty (KD) to understand how hard it will be to rank in the top 10 organic search results for a keyword. The lower the score, the easier it is to rank for.
Use Keyword Difficulty (KD) to understand how hard it will be to rank in the top 10 organic search results for a keyword. The lower the score, the easier it is to rank for.
We calculate the KD score based solely on the average number of backlinks to the top-ranking pages.
Pick keywords with the highest potential using past, present and future search volume estimates.
Quickly check country-specific search volumes and prioritize which countries to target with your content.
Our unique Traffic Potential metric gives you an estimate of how much search traffic you might get from ranking #1 for a given keyword.
This number is taken from the page that currently ranks #1 for a given keyword.
A single page can rank for hundreds of related keywords. Use Parent Topic to see if you can rank for your keyword while targeting a more general topic instead.
Analyze top results for your target keyword. Analyze the SEO metrics for each page like backlinks, organic traffic, and traffic value to better understand why these pages rank where they do.
Study the SERP volatility for a given keyword. The Position history graph shows you movements for the top 100 pages, so you can better assess ranking stability and the evolution of search intent over time.
Understand a keyword’s commercial value over time. The Ads position history chart shows you all the websites that have advertised for a keyword, along with their actual ad copy.
See how content is consumed and adapt accordingly. Device distribution shows the number of mobile versus desktop searches for a target keyword.
Filter through high-difficulty keywords where a “weak” website ranks at the top. This is an indication that you might have a chance to penetrate the SERP too.
Find keywords where your target website doesn't rank in the top 10 or top 100 search results. For those where you don’t rank at all, create new pages. For those where you rank in low positions, update the content.
You no longer have to shoe-horn search intent into traditional buckets (navigational, informational, and all that). Let AI instead suggest what people are actually looking for when searching for a topic.
Study SERPs for the same keyword on different dates to spot any ranking changes. You can also compare two different keywords to see if you should target them with the same page or separately.
Save and segment keywords into lists that you can conveniently pull metrics for with just one click.
Use the Traffic share by domain/by page reports to instantly see which domains or pages rank for these keywords and the percentage of cumulative traffic they’re driving.
Keywords are the foundation of SEO. Pick the wrong keywords, and you risk wasting lots of your time and resources.
Want to grasp keyword research in just
30 minutes? Check out our Beginner’s Guide to Keyword Research →