How are people going to find out you exist?

“It’s hard to praise a rival who spent a decade ‘throwing mud’ your way, but Tim Soulo’s Discoverable is so brilliant it makes old grudges irrelevant. It is deeply aligned with my own marketing philosophy: real marketing isn’t about spreadsheets or attribution models—it’s the art of getting noticed and getting talked about. This is a manual for those who want to stop marketing for a checklist and start marketing for real people.”

Oleg Shchegolev

— Founder of Semrush

“Tim’s honest and entertaining take on marketing strips out the pretense and brings our discipline back to its essence.”

Mark Schaefer

— Author of “Audacious: How Humans Win in an AI Marketing World”

“Ahrefs is one of the biggest brands in digital marketing. But when you discover that they got there without large investment rounds, founders with connections at large brands, or natural networks from school alumni, it makes you wonder what they knew that everyone else didn’t. In his book, Tim reveals exactly that — a set of common-sense frameworks and principles that made their marketing so effective. Reading it feels like having Tim personally coach you on building a world-class marketing effort.”

Eli Schwartz

— Bestselling author of Product-Led SEO

“Building a product has never been easier with AI, the flip side of that is distribution has gotten way harder because of so much competition. Tim actually knows how to do this and will tell you in this book.”

Pieter Levels

— @levelsio

“Ahrefs runs one of the most impressive marketing operations in software. Discoverable explains Tim’s thinking behind the strategy that got them there.”

Nathan Barry

— Founder and CEO at Kit

“Tim masterfully explains fundamental concepts in a way that’s straightforward, practical, and highly engaging. Discoverable is a refreshingly real take on Marketing and a must read for anyone looking to grow their visibility in a fast-changing landscape.”

Jon Stona

— VP Global Marketing at Airwallex

“Tim has distilled years of real-world marketing experience into a book that’s both practical and refreshingly simple. Discoverable isn’t about chasing hacks or trends it’s about understanding the timeless principles that make great businesses impossible to ignore. Tim strips away the noise and focuses on the principles that actually matter. Whether you’re a founder, marketer, or executive, this book will change the way you think about growth & marketing.”

Or Offer

— Co-Founder & CEO, Similarweb

“This book is brilliant. Tim Soulo has managed to do something rare in business literature: he takes concrete, hard-earned experiences and abstracts them into a set of clear, actionable guiding principles. I absolutely love the writing style — the storytelling approach makes the lessons stick, and there are gems sprinkled throughout every chapter. What I find most impressive is that Tim is eating his own dog food: he uses the same first-person narrative and storytelling craft in the construction of the book itself that he advocates for in marketing. Discoverable is a genuinely useful book for an unusually wide audience — entrepreneurs, marketers-in-the-making, tech product leaders, and business school professors alike will find rich material here. I have already earmarked it as a textbook for my MBA class.”

Virginia Cha

— Adjunct Professor at the National University of Singapore

“We have a tendency of making marketing sound complicated. I’ve followed Tim and his work at Ahrefs for years and what I always appreciated is his ability to strip it back to what actually matters - a handful of simple principles any marketer can apply. Just clear thinking from someone who used it to build one of the biggest bootstrapped software brands. He has the receipts and this book is worth your time studying.”

Dave Gerhardt

— Founder of Exit Five

“This is the most comprehensive book on marketing I have ever read. Accessible, warm, and funny—it’s a hard one to put down. And impossible to forget.”

Jeff Goins

— Bestselling author of “The Art of Work and Real Artists Don’t Starve”

“Tim has a rare ability to simplify marketing without oversimplifying it. Discoverable is packed with timeless principles, practical examples, and lessons earned by helping bootstrap Ahrefs into one of the world’s most respected SaaS companies. If you build products, this is a book worth reading.”

Guillaume Moubeche

— Founder of Lemlist

“You can’t look at Ahrefs’ rise and miss Tim’s fingerprints on its marketing. What I like about this book is that he goes beyond surface-level tactics and shares his actual thinking about marketing on the most fundamental level.”

Neil Patel

— Co-founder at NP Digital