Decathlon.de is your ultimate online destination for a wide range of sporting goods and outdoor equipment. With a commitment to making sports accessible for everyone, the site offers a diverse selection of products across various categories, including apparel, footwear, and essential gear for activities such as running, cycling, swimming, and team sports. Shoppers can easily explore the latest innovations from top brands and enjoy exclusive deals on high-quality items that cater to all skill levels, whether you’re a beginner or a seasoned athlete.
Beyond just shopping, Decathlon.de features valuable resources such as expert advice, tips on choosing the right gear, and comprehensive guides to help you enhance your sporting experience. The user-friendly interface makes navigation seamless, allowing you to easily discover and purchase the products that fit your lifestyle. Plus, with convenient delivery options and a hassle-free return policy, Decathlon.de aims to provide a satisfying shopping experience that encourages everyone to embrace an active lifestyle.
Rank by traffic
In July 2025, decathlon.de saw an increase in search traffic, reaching 3.6M visits, which is an increase of 283K visits compared to the previous month. The traffic value increased to 310K, a growth of 13K.
For decathlon.de, Germany dominates traffic with 3.5M visits, an increase of 266K from the previous month, making up 97.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 3.5M | +266K | 97.3% | |||||||
| 27K | +12K | 0.7% | |||||||
| 17K | +2.5K | 0.5% | |||||||
| 13K | +210 | 0.3% | |||||||
| 13K | +1.1K | 0.3% | |||||||
decathlon.de ranks #1 for "decathlon" in Germany and receives 1.4M monthly visits from this keyword alone, an increase of 27K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| decathlon | 1.7M | +30K | 1.4M | +27K | 1 | ||||
| decatlon | 50K | +1.0K | 39K | +1.0K | 1 | ||||
| decathlon online | 29K | −1.0K | 24K | −1.2K | 1 | ||||
| decathlon berlin | 25K | +1.0K | 16K | +769 | 2 | ||||
| decathlon herne | 25K | −1.0K | 14K | −1.2K | 1 | ||||
sportscheck.com, intersport.de and bergfreunde.de rank in the top 10 organic search results for the same keywords that decathlon.de gets the most traffic from. Discover more competitors of decathlon.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| sportscheck.com | 805K | 3.3K | |||||||
| intersport.de | 527K | 802 | |||||||
| bergfreunde.de | 693K | 3.5K | |||||||
| fahrrad-xxl.de | 1.7M | 1.7K | |||||||
| otto.de | 10M | 76K | |||||||
As of July 2025, decathlon.de's Domain Rating is 72. decathlon.de is linked by 3.6K websites, indicating a decrease of 48 referring sites from the previous month.
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