The Better Business Bureau (BBB) is a trusted resource dedicated to fostering a marketplace where buyers and sellers can trust each other. Through its comprehensive database, the BBB provides consumers with access to business reviews, ratings, and complaints, helping them make informed decisions. The organization also offers accreditation to businesses that meet its high standards of trust and ethical practices, ensuring that consumers can confidently engage with reputable companies. With a commitment to transparency and accountability, the BBB serves as a vital link between consumers and businesses, promoting integrity in the marketplace.
Rank by traffic
In April 2025, bbb.org saw an increase in search traffic, reaching 6.3M visits, which is an increase of 46K visits compared to the previous month. The traffic value increased to 16M, a growth of 263K.
For bbb.org, United States dominates traffic with 5.8M visits, an increase of 62K from the previous month, making up 91.3% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 5.8M | +62K | 91.3% | |||||||
| 342K | −11K | 5.4% | |||||||
| 44K | +6.2K | 0.7% | |||||||
| 38K | −5.3K | 0.6% | |||||||
| 24K | +1.9K | 0.3% | |||||||
bbb.org ranks #1 for "better business bureau" in United States and receives 206K monthly visits from this keyword alone, an increase of 20K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| better business bureau | 241K | −4.0K | 206K | +20K | 1 | ||||
| bbb | 191K | −6.0K | 143K | −4.5K | 1 | ||||
| payday loans eloanwarehouse | 968K | 72K | +26K | 7 → 5 | |||||
| plumbers near me | 206K | −24K | 51K | +22K | 3 → 2 | ||||
| mortgage broker society mortgage | 161K | 22K | +6.1K | 4 → 3 | |||||
yelp.com, angi.com and trustpilot.com rank in the top 10 organic search results for the same keywords that bbb.org gets the most traffic from. Discover more competitors of bbb.org.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| yelp.com | 100M | 9.6M | |||||||
| angi.com | 4.0M | 337K | |||||||
| trustpilot.com | 41M | 470K | |||||||
| homeadvisor.com | 285K | 234K | |||||||
| thumbtack.com | 1.1M | 134K | |||||||
As of April 2025, bbb.org's Domain Rating is 93. bbb.org is linked by 308K websites, indicating an increase of 4.1K referring sites from the previous month.
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