AARP.org is the official website of the American Association of Retired Persons, dedicated to empowering individuals aged 50 and older. The site serves as a comprehensive resource for members and non-members alike, offering valuable information on health, finance, and lifestyle. Visitors can explore advocacy efforts, access tools for retirement planning, and find insights on how to navigate the challenges and opportunities of aging. With a strong focus on community engagement and support, AARP.org provides articles, webinars, and guides aimed at improving quality of life and promoting lifelong learning.
In addition to its educational content, AARP.org also features a range of membership benefits including discounts on travel, insurance, and various services tailored to seniors. The website encourages active participation in advocacy initiatives, allowing members to voice their concerns and influence policies that affect older adults. With its commitment to enhancing the well-being of its audience, AARP.org stands out as a trusted ally for those seeking to make informed decisions about their health, finances, and future.
Rank by traffic
In May 2025, aarp.org saw a decrease in search traffic, reaching 5.8M visits, which is a decrease of 106K visits compared to the previous month. The traffic value increased to 7.5M, a growth of 232K.
For aarp.org, United States dominates traffic with 4.6M visits, a decrease of 92K from the previous month, making up 79.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 4.6M | −92K | 79.4% | |||||||
| 206K | −6.9K | 3.5% | |||||||
| 119K | +6.7K | 2.0% | |||||||
| 96K | +725 | 1.6% | |||||||
| 88K | +822 | 1.5% | |||||||
aarp.org ranks #1 for "aarp games" in United States and receives 711K monthly visits from this keyword alone, a decrease of 15K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| aarp games | 708K | −5.0K | 711K | −15K | 1 | ||||
| aarp | 608K | +25K | 509K | +20K | 1 | ||||
| aarp free games | 80K | −1.0K | 88K | −1.0K | 1 | ||||
| aarp membership | 87K | +21K | 76K | +53K | 1 | ||||
| outspell | 64K | 60K | +98 | 1 | |||||
uhc.com, taxfoundation.org and arkadium.com rank in the top 10 organic search results for the same keywords that aarp.org gets the most traffic from. Discover more competitors of aarp.org.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| uhc.com | 2.3M | 8.0K | |||||||
| taxfoundation.org | 1.3M | 4.5K | |||||||
| arkadium.com | 1.7M | 628 | |||||||
| washingtonpost.com | 9.2M | 346K | |||||||
| thehartford.com | 1.6M | 4.1K | |||||||
As of May 2025, aarp.org's Domain Rating is 91. aarp.org is linked by 145K websites, indicating an increase of 3.8K referring sites from the previous month.
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